Welcome to the Wheelhouse Factory Podcast. The conversation show dedicated to pursuing the entrepreneurial spirit. Join host Trevor Lightfoot and his guests as they explore how to overcome obstacles facing entrepreneurs.Your wheelhouse is the focal point of what you enjoy, what you’re good at and what you want to offer the world. Your factory is the framework or process you use to translate it into reality. Our vision is to build a world where people thrive doing what they enjoy. We believe everyone has the ability to be their own catalyst for something amazing. Wheelhouse Factory is there to help you along the way.
Thank you so much for listening to our episode! If you have any feedback, questions or thoughts to share please send them to info@wheelhousefactory.com or check out our website at www.wheelhousefactory.com (https://wheelhousefactory.com/).
28 Jun 2021TRANSCRIPT
Launching Your Product With Matt Dietrich
Thank you so much for listening to our episode! If you have any feedback, questions or thoughts to share please send them to info@wheelhousefactory.com or check out our website at www.wheelhousefactory.com (https://wheelhousefactory.com/).
Check out the Why Do We Say That? Podcast here: https://podcasts.apple.com/us/podcast/why-do-we-say-that/id1555858744
21 Jun 2021TRANSCRIPT
The Art and Science of Public Speaking With AJ Smith
On this episode of the Wheelhouse Factory Podcast, we welcome back the one, the only AJ Smith a.k.a the public speaker extraordinaire. Join us for a conversation about conquering the fear of public speaking from one of the best in the business!
Thank you so much for listening to our episode! If you have any feedback, questions or thoughts to share please send them to info@wheelhousefactory.com or check out our website at www.wheelhousefactory.com (https://wheelhousefactory.com/).
14 Jun 2021
How to Build an Online Presence for Your Business With Mike Braude
Thank you so much for listening to our episode! If you have any feedback, questions or thoughts to share please send them to info@wheelhousefactory.com or check out our website at www.wheelhousefactory.com (https://wheelhousefactory.com/).
7 Jun 2021
The State of Your Social Media Presence With Sara Holmes
Welcome to the Wheelhouse Factory Podcast! Our show is dedicated to supporting aspiring entrepreneurs. We tackle challenging areas such as building an online business, launching a new product and everything in-between.
Visit www.wheelhousefactory.com (http://www.wheelhousefactory.com/) for me exercises, templates and ideas!
One Final Note . . .
Thank you so much for listening to our episode! If you have any feedback, questions or thoughts to share please send them to info@wheelhousefactory.com or check out our website at www.wheelhousefactory.com (https://wheelhousefactory.com/).
31 May 2021
How to Stir Creativity and Ideation With AJ Smith
Welcome to the Wheelhouse Factory Podcast! Our show is dedicated to supporting aspiring entrepreneurs. We tackle challenging areas such as building an online business, launching a new product and everything in-between.
Visit www.wheelhousefactory.com (http://www.wheelhousefactory.com/) for me exercises, templates and ideas!
One Final Note . . .
Thank you so much for listening to our episode! If you have any feedback, questions or thoughts to share please send them to info@wheelhousefactory.com or check out our website at www.wheelhousefactory.com (https://wheelhousefactory.com/).
24 May 2021
How to Do a Competitive Analysis and Fantasy Football With Mike Braude
Welcome to the Wheelhouse Factory Podcast! Our show is dedicated to supporting aspiring entrepreneurs. We tackle challenging areas such as building an online business, launching a new product and everything in-between.
Visit www.wheelhousefactory.com (http://www.wheelhousefactory.com/) for me exercises, templates and ideas!
What's in this episode?
Welcome back to episode four of the Wheelhouse Factory Podcast! In today's show, we focus on how to help aspiring entrepreneurs dive into any marketplace through a competitive analysis.
Having a solid grasp of the competitive landscape is a major step for any business, whether it's a passion project on Etsy or a multimillion-dollar start-up. The analysis can help your business uncover opportunities to differentiate from the competition.
Join host Trevor Lightfoot (@trevorlightfoot on IG ) as he welcomes in the long-time friend, former roommate and fantasy football expert Mike Braude from Apex Fantasy Football Money Leagues. Together, they dive into a practical and entertaining competitive analysis for the fantasy football industry. The approach covered in this episode can be applied to any industry and performed by an entrepreneur at any experience level.
Who is the presenting sponsor for this episode?
Grindology!
Grindology is an entrepreneurial subscription box that ships every quarter full of resources to help fuel your grind and your hustle.
What’s included in your Grindology shipment?
First and foremost, every single Grindology shipment will include a copy of the Grindology tactical manual. Every single issue of Grindology will be chock full of real tactics from real business builders! Within the pages of the Grindology tactical manual, we will be delivering you tactics and strategies you can integrate into your business IMMEDIATELY.
In addition to the Grindology tactical manual, each shipment delivers two bags of uniquely crafted coffee specifically roasted for you, the founder, hustler, entrepreneur, maker and creator. Each shipment also includes an exclusive mug that speaks to the unique nature that is YOU, the entrepreneur.
How can you learn more?
It's easy! Visit www.grindology.com (https://grindology.com/) today to check them out.
One Final Note . . .
Thank you so much for listening to our episode! If you have any feedback, questions or thoughts to share please send them to info@wheelhousefactory.com or check out our website at www.wheelhousefactory.com (https://wheelhousefactory.com/).
17 May 2021
A Deep Dive Into the Music Industry With Sara Holmes
Welcome to the Wheelhouse Factory Podcast! Our show is dedicated to supporting aspiring entrepreneurs. We tackle challenging areas such as building an online business, launching a new product and everything in-between.
Visit www.wheelhousefactory.com (http://www.wheelhousefactory.com/) for me exercises, templates and ideas!
What's in this episode?
Welcome to episode three of the Wheelhouse Factory Podcast! In today's show, we focus on how to help aspiring entrepreneurs take on an industry analysis.
A critical component to all entrepreneurial ventures is the industry analysis. It helps you pin down who your competitors are and how you can differentiate from them. The analysis can also help shape who and where your target customers are located.
The challenge is that if you have if you've never performed an analysis you may not know where to start. Even if you do know where to start you may not have a clear idea of the questions to ask or information to gather. Most importantly, once you do have your analysis complete . . . what do you do with it? How do you translate information to a strategy for growth?
Join host Trevor Lightfoot (@trevorlightfoot on Instagram) as he welcomes in long-time friend and music industry expert Sara Holmes. Together, they dive into a tactical and entertaining analysis for the music industry. The approach covered in this episode can be applied to any industry and performed by an entrepreneur at any experience level.
Who is the presenting sponsor for this episode?
Grindology!
Grindology is an entrepreneurial subscription box that ships every quarter full of resources to help fuel your grind and your hustle.
What’s included in your Grindology shipment?
First and foremost, every single Grindology shipment will include a copy of the Grindology tactical manual. Every single issue of Grindology will be chock full of real tactics from real business builders! Within the pages of the Grindology tactical manual, we will be delivering you tactics and strategies you can integrate into your business IMMEDIATELY.
In addition to the Grindology tactical manual, each shipment delivers two bags of uniquely crafted coffee specifically roasted for you, the founder, hustler, entrepreneur, maker and creator. Each shipment also includes an exclusive mug that speaks to the unique nature that is YOU, the entrepreneur.
How can you learn more?
It's easy! Visit www.grindology.com (https://grindology.com/) today to check them out.
One Final Note . . .
Thank you so much for listening to our episode! If you have any feedback, questions or thoughts to share please send them to info@wheelhousefactory.com or check out our website at www.wheelhousefactory.com (https://wheelhousefactory.com/).
10 May 2021
Hitting Go With Matt Dietrich
Welcome to the Wheelhouse Factory Podcast! Our show is dedicated to supporting aspiring entrepreneurs. We tackle challenging areas such as building an online business, launching a new product and everything in-between.
Visit www.wheelhousefactory.com (http://www.wheelhousefactory.com/) for me exercises, templates and ideas!
What's in this episode?
In this episode of the Wheelhouse Factory Podcast, we explore the art and science of hitting go. What is hitting go? For us, it is that moment of clarity and catalyst becomes an idea becomes a mission. Hitting go is about gaining, developing and strengthening the mindset of not allowing those barriers to become show stoppers. All challenges have a solution or, at the very least, an alternate solution path forward. Far too often we allow great ventures to fall off our radar. The reasons are endless but a few of the major instigators we hear over and over again include.
Challenges in creating enough time in the day
Knowledge requirements preventing us from truly capitalizing on something
Financial barriers preventing us from investing in the research needed
In today's show. Host Trevor Lightfoot meets with the one and only Matt Dietrich. His journey is fascinating and includes pit stops as an Athletic Director, a youth basketball coach for the Portland Trailblazers and an aspiring musician who performs, produces and engineers albums. Together we explore the good, the bad and the ugly when it comes to jumping into a new venture. We take a hardnose look at some of the most common reasons people do not make a move to pursue their goals while also brainstorming tactical solutions.
Who is the presenting sponsor for this episode?
Grindology!
Grindology is an entrepreneurial subscription box that ships every quarter full of resources to help fuel your grind and your hustle.
What’s included in your Grindology shipment?
First and foremost, every single Grindology shipment will include a copy of the Grindology tactical manual. Every single issue of Grindology will be chock full of real tactics from real business builders! Within the pages of the Grindology tactical manual, we will be delivering you tactics and strategies you can integrate into your business IMMEDIATELY.
In addition to the Grindology tactical manual, each shipment delivers two bags of uniquely crafted coffee specifically roasted for you, the founder, hustler, entrepreneur, maker and creator. Each shipment also includes an exclusive mug that speaks to the unique nature that is YOU, the entrepreneur.
How can you learn more?
It's easy! Visit www.grindology.com (https://grindology.com/) today to check them out.
One Final Note . . .
Thank you so much for listening to our episode! If you have any feedback, questions or thoughts to share please send them to info@wheelhousefactory.com or check out our website at www.wheelhousefactory.com (https://wheelhousefactory.com/).
3 May 2021
Finding Your Wheelhouse With AJ Smith
Welcome to the Wheelhouse Factory Podcast! Our show is dedicated to supporting aspiring entrepreneurs. We tackle challenging areas such as building an online business, launching a new product and everything in-between.
Visit www.wheelhousefactory.com (http://www.wheelhousefactory.com) for me exercises, templates and ideas!
What's in this episode?
In this episode of the Wheelhouse Factory Podcast, we welcome my good friend AJ Smith to kickoff season one. We dive into the topic of Finding Your Wheelhouse. For us, your wheelhouse is the sweet spot for any entrepreneur. It represents the intersection between what you love to do, what you enjoy doing and what you want to offer the world. Join us for a lively discussion around what it takes to explore what is in your wheelhouse.
Who is the presenting sponsor for this episode?
Grindology!
Grindology is an entrepreneurial subscription box that ships every quarter full of resources to help fuel your grind and your hustle.
What’s included in your Grindology shipment?
First and foremost, every single Grindology shipment will include a copy of the Grindology tactical manual. Every single issue of Grindology will be chock full of real tactics from real business builders! Within the pages of the Grindology tactical manual, we will be delivering you tactics and strategies you can integrate into your business IMMEDIATELY.
In addition to the Grindology tactical manual, each shipment delivers two bags of uniquely crafted coffee specifically roasted for you, the founder, hustler, entrepreneur, maker and creator. Each shipment also includes an exclusive mug that speaks to the unique nature that is YOU, the entrepreneur.
How can you learn more?
It's easy! Visit www.grindology.com (https://grindology.com/) today to check them out.
One Final Note . . .
Thank you so much for listening to our episode! If you have any feedback, questions or thoughts to share please send them to info@wheelhousefactory.com or check out our website at www.wheelhousefactory.com (https://wheelhousefactory.com/).
31 Dec 2020
Season 1 Trailer
In season 1 of the podcast, I am going to be talking about my own personal experience of pursuing a passion project through launching a band called The Jovers
This show is a conversation show dedicated to exploring and focusing on the start-up ideas, side hustles or passion projects that you've been hiding from the world. I want to help you build skills and knowledge that will empower you to create, launch and hopefully monetize your most audacious goals.
I love diving headfirst into the unknown nitty-gritty of a new project. It's ambiguous, a little terrifying and always a valuable experience.
That's where the philosophy of Wheelhouse Factory comes in . . .
I use the term Wheelhouse to describe the focal point between what you enjoy, what you’re good at and what you want to offer the world. Your Wheelhouse is the sweet spot everyone searches for. . . but it is so difficult to uncover and even more challenging to go after.
To be successful, you need to leverage a framework, process and people to help translate your wheelhouse into reality and impact - and that set of resources is your Factory.
The concept is really about the process of discovering what you're passionate about and leveraging the set of tools and skills needed to capitalize on it
This journey continues had led to so many high points and moments that I am so thankful for. More importantly though, like with any new venture, there have also been countless unexpected plot twists and challenges to overcome.
Whether your idea has to do with music or something completely different, the topics we're going to jump into will apply to you and support you on your own journey.
We're going to spend time exploring and developing the toolkit you need in order to pursue your next great venture
Before we get started . . .
I would just like to say thank you so much for listening to the show.
If you would like to support Wheelhouse Factory the best way to do that is to subscribe to the podcast and leave a review so we can continue creating new content. If you'd like you to hear about more resources from Wheelhouse Factory consider joining the mailing list by visiting www.wheelhousefactory.com (http://www.wheelhousefactory.com).
Inside a recent episode
Expect The Unexpected With Mike Braude
Published 5 Jul 2021 · Transcript excerpt
[…] I want to break down each one So I think that the takeaway is you can get a lot of information from customers and trying to talk to them personally So I've heard from other people who started businesses one of the best things to do after you sell your product Is call the person who purchased your product and ask them. […]
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