When It Matters
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Podcast Overview
<p>Risk. Reward. Reality.<br /><br />The podcast that lifts the curtain on everything it takes to be a successful business owner- we talk to investors, accountants, bookkeepers and founders themselves as we uncover the lessons, stories and wisdom on running UK businesses. </p>
Language
🇺🇲
Publishing Since
1/25/2025
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Recent Episodes
July 21, 2026
Ravi Shah on Burnout, TikTok for Financial Education and Transforming his Family Firm
Ravi Shah grew up watching his parents build Vinod Shah & Company Accountants from a side hustle into a thriving family practice — founded in 1989 when Ravi was just 3 years old. Now he's at the helm, and he's doing things differently. In this episode, Ravi joins Derek to talk about dragging a longstanding family firm into the cloud age, navigating internal resistance to change, and why giving clients the full picture — not just the trailer — is the secret to building lasting trust. He also opens up about burning out during COVID, the role mentors have played throughout his career, and how TikTok became an unlikely but powerful tool for growing a modern accounting practice.
July 15, 2026
From Accidental Entrepreneur to 7-Figure Accounting Firm
Joanne didn't set out to build a business. At 23, with a flat in negative equity and a bag of receipts from local taxi drivers and gardeners, she just needed to make ends meet. Seventeen years later, she's running award-winning Bell's Accountants with 30 staff and three offices 🌟 In this episode, Joanne joins Elle and Mark to talk about the journey from accidental freelancer to established firm owner, why her very first hire was someone more qualified than her, and the moment she knew the business could truly scale without her. She also gets into what it really means to add value as an accountant — including how spotting a problem in a food distribution client's numbers added a quarter of a million pounds to their bottom line — and why she thinks too many accountants let the tax tail wag the business dog 🐶
July 8, 2026
John Toon on the Tech Revolution Accountants Can't Ignore
John Toon has spent over 20 years watching the accounting profession transform — from carrying backups home on a Friday night, to leading digital transformation at a 300-person firm, to now serving as Head of Technology at HLB International, a network of 350 firms across 155 countries. In this episode of When It Matters, John joins Mark to talk about the seismic shifts reshaping accounting: the cloud revolution that lowered the barriers to entry and squeezed mid-size firms from both ends, the Making Tax Digital rollout the government has — in John's words — made "a complete utter shambles of," and the cyber security crisis that almost nobody in the profession is taking seriously enough.
40 total episodes available
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Frequently asked questions
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- What is When It Matters?
<p>Risk. Reward. Reality.<br /><br />The podcast that lifts the curtain on everything it takes to be a successful business owner- we talk to investors, accountants, bookkeepers and founders themselves as we uncover the lessons, stories and wisdom on running UK businesses. </p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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