Cutting-edge marketing news and advice for (and from) brands, founders, and marketing executives.
Where Brands Get Their Edge
Claim This Podcastby NickelBronx
5.0(5 reviews)
16 episodes
Updated Daily
Accepts GuestsHas Sponsors
16
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality20
Social0
YouTube0
Engagement32
Podcast Overview
Cutting-edge marketing news and advice for (and from) brands, founders, and marketing executives.
Language
🇺🇲
Publishing Since
5/13/2025
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16
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality20
Social0
YouTube0
Engagement32
5
Excellent Areas
0
Good Performance
14
Growth Opportunities
excellent
Episode Length
41 minutes
Performing excellently!
needs improvement
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Every 17 days
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Recent Episodes
May 5, 2026
If You Can't Take a Week Off, You Don't Own a Business (with Jordan Solender)
<p>Most founders don't actually own a business. They own a job that pays them better.</p><p>In this episode, Borzou and Amanda sit down with **Jordan Solender** — operator across IT services, event and concert production, video, telemarketing, and a Maryland DJ company — who's known for one thing in particular: getting himself out of every business he touches in **6 to 9 months**.</p><p>Jordan walks through the exact playbook: the **week-off stress test** that exposes what's broken, why intake and handoffs are the first place to automate, how his DJ company's post-sale flow uses AI-generated welcome videos and 48-hour DJ intros, and why **founders don't micromanage because they love control — they do it because it makes them feel useful**.</p><p>If you're stuck being the help desk for your own team, this one's the kick in the ass.</p><p>### Topics Covered</p><p>- What "getting out of the business" actually means<br>- Why every business hits the same walls (and yours isn't a snowflake)<br>- How AI killed the excuse for not automating<br>- The post-sale automation flow at Maryland's DJ Family<br>- The week-off stress test — when to do it, when to do it again<br>- Building an SOP library (and why Use Whale won out)<br>- How granular an SOP should actually be<br>- Process problem vs. people problem — using personality data in hiring<br>- Founder ego and why micromanaging feels useful<br>- Cutting Slack out of your life and training your team to bring solutions, not problems</p><p>This episode is brought to you by **NickelBronx**.</p><p>Connect with us<br>Borzou – <br>Instagram: https://www.instagram.com/bronxzou/<br>LinkedIn: https://www.linkedin.com/in/borzou/</p><p>Amanda – LinkedIn https://www.linkedin.com/in/akfischer/</p><p>Jordan – <br>LinkedIn: https://www.linkedin.com/in/jordansolender/<br>Instagram: https://www.instagram.com/jordan.solender/</p><p>And give some love to our sponsor: https://nickelbronx.com/</p><p>Brand strategy, websites, and content for companies that want a real edge.</p><p> If you enjoyed today's episode, follow or subscribe on your favorite podcast platform, and leave us a review — it helps other brand builders like you discover the show.</p>
April 23, 2026
Rethink, Reimagine, Rewire: The Founder's AI Playbook (with Seema Alexander)
<p>Most founders are either tool-hopping or sitting on the sidelines. Both are losing strategies.</p><p>In this episode of <strong>Where Brands Get Their Edge</strong>, Borzou and Amanda sit down with <strong>Seema Alexander</strong> — Co-Chair of DC Startup Week and AI transformation consultant — to break down how founders actually need to be thinking about AI in 2026. Not as a shiny object. As infrastructure.</p><p><strong><br>Guest</strong></p><p><strong>Seema Alexander</strong>, AI Transformation Consultant & Co-Chair, DC Startup Week 🎙️ AI CEO Podcast | LinkedIn: /in/seemaalexander</p><p><strong><br>Topics Covered</strong></p><ul><li>The Rethink, Reimagine, Rewire framework for AI adoption</li><li>Why AI fluency (not just tooling) is the real competitive advantage</li><li>How data is becoming every company's most valuable moat</li><li>Narrow agents vs. agentic AI — and why the distinction matters</li><li>DNA-matched cannabis recommendations as a case study in unique data sets</li><li>What founders should automate first and what to protect from AI</li><li>Why brand matters more than ever in an AI-commoditized world</li><li>Preparing the next generation for a job market we can't fully predict</li></ul><p><strong><br>Connect with Us</strong></p><p>Borzou — <a href="https://www.instagram.com/bronxzou/">Instagram @bronxzou</a> | LinkedIn Amanda — <a href="https://www.linkedin.com/in/akfischer/">LinkedIn /in/akfischer</a></p><p><strong><br>Sponsor</strong></p><p>This episode is brought to you by <strong>NickelBronx</strong> — brand strategy, design, and marketing for founders who want a real edge. <a href="https://www.nickelbronx.com/">nickelbronx.com</a></p>
February 10, 2026
Super Bowl Ads, Celebrities, and the Death of Surprise
Send a text Forget the game. This episode is all about what really mattered during the Super Bowl: the ads, the halftime show, and what they reveal about where brand, creativity, and culture are headed. Borzou Azabdaftari and Amanda Fisher break down why this year’s Super Bowl leaned harder than ever on celebrity over creativity, why surprise has quietly disappeared from advertising’s biggest stage, and which brands still managed to stand out anyway. They unpack Bad Bunny’s record-breaking ha...
16 total episodes available
Recent guests on Where Brands Get Their Edge
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Sarika Lamont
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Nema Semnani
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Hilary Corna
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Daniel Rafeedie
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Jay Greenstein
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Frequently asked questions
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- What is Where Brands Get Their Edge?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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