“Where We Goin’?” is the official podcast of One West Tourism Alliance, where professionals in the destination marketing industry share stories, insights and examples that others can learn from. Tune in for tips and ideas for today’s tourism landscape from other destination leaders and experts in the western United States.
Where We Goin'?
Claim This Podcastby One West Tourism Alliance
5.0(3 reviews)
7 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
Podcast Overview
“Where We Goin’?” is the official podcast of One West Tourism Alliance, where professionals in the destination marketing industry share stories, insights and examples that others can learn from. Tune in for tips and ideas for today’s tourism landscape from other destination leaders and experts in the western United States.
Language
🇺🇲
Publishing Since
7/17/2025
1 verified contact email on file for Where We Goin'?
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
May 21, 2026
7: Through the Haze: Real-Time Tech and Transparency in Crisis Marketing
Wildfires and smoke have become an unavoidable reality for travel in the West, but how a destination communicates during a crisis can make or break the visitor experience. In this episode, we talk with Scott Larson of Visit Central Oregon and Lesley Rowbal of Madden Media about their collaboration to build a custom, real-time smoke map API. We explore why transparency is the new currency in travel marketing and how DMOs can use technology to help visitors navigate a destination even when the skies aren't clear. The Where We Goin’? Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melyssa Reeves and the team at One West Tourism Alliance and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
April 16, 2026
6: The Art of Inclusion: Branding, Community, and the Future of One West
Tourism is no longer just about pretty pictures; it’s about the people who live in the frame. In this episode, we sit down with Sonya Bradley, Chief Inclusion & Community Engagement Officer at Visit Sacramento, and Jeff Miraglia, Executive Creative Director at JNS Next, to explore the intersection of high-end destination branding and authentic community representation. The Where We Goin’? Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melyssa Reeves and the team at One West Tourism Alliance and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com. https://www.jnsnext.com/ https://www.onewesttourism.org/
March 19, 2026
5: Decoding the Gen-Z Travel Journey
Gen-Z isn't just a demographic; they are the architects of a new travel landscape. In this episode, we sit down with Bethany Bee, Digital Content Specialist at Explore Utah Valley, and Jason Dodge, Founder of BlackTruck Media + Marketing, to bridge the gap between how younger travelers discover the world and how brands must adapt to reach them. From TikTok "wish-listing" to human-centered search strategy, Bethany and Jason break down the shift from traditional search to community-driven discovery. The Where We Goin’? Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melyssa Reeves and the team at One West Tourism Alliance and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
7 total episodes available
Deep-dive analytics for Where We Goin'?
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Where We Goin'??
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.