The grass isn't greener on the other side; it’s green where you water it.
Welcome to Where You Water It, the podcast for 1:1 service providers and work-from-home moms who are tired of blending in and ready to build a business that actually works for them.
I’m your host, Ellie Brown, a brand and web designer, and the founder of Ellie Brown Branding. For years, I struggled with the belief that I wasn't "good enough" and that everyone else was doing it better. I convinced myself I needed another course or someone else's process to finally be successful, only to realize that the "easy button" doesn't exist.
On this show, we’re stopping the comparison game and building our businesses out loud—sharing the real lessons, expensive mistakes, and honest moments that happen behind the scenes. Through solo episodes and guest interviews, we dive into the kind of growth that comes from showing up and paying attention to what actually matters.
We’ll dive into:
Branding & Websites
Business & Client Experience
Mindset & Motherhood
Behind the Scenes
You are already good enough to hit your goals on your own terms. It’s time to stop looking over the fence and start watering what you’ve planted.
Ready to grow? Let’s dive in.
Have you ever found yourself scrolling through social media only to end up with that "pit" in your stomach? It’s that subtle sting of jealousy when you see someone else’s highlight reel, making your own progress feel small or stagnant. We often call it "comparison" because it sounds nicer, but if we’re being honest, it’s a jealousy that robs us of the very joy we started our businesses to find. In this episode, I’m joined by Mya Hull, the founder of 41 and a seasoned mentor who has spent over...
12 Feb 2026
9: Health, Fitness, and Entrepreneurship ft. Darla McCarty
"The work will always be there, but your health will not." Have you ever hit a wall where your business is thriving, but your body is screaming for a break? Or perhaps you’ve felt that "decision fatigue" at 5:00 PM when the thought of choosing a healthy dinner feels more taxing than a board meeting? In this episode, I’m joined by Darla McCarty, the powerhouse founder of Ms. New Booty Fitness. With nearly 17 years in the industry, Darla shares about her journey as a health and lifestyle coach ...
5 Feb 2026
8: Dog Poop & Pancakes? 3 Areas to Elevate Your Client Experience
It doesn’t matter how gorgeous your website looks. If you don’t get the client experience right, your business will suffer. In today’s episode, I am talking about why the way you make people feel is actually your best marketing tool. I am sharing two stories that perfectly illustrate this. One is a masterclass in service from Brenda at IHOP and the other is a cautionary tale about a painter and a very messy front yard. We are breaking down 3 ways to elevate your experience: Automations That H...
29 Jan 2026
7: 9 Tips for Moving Your Business to a New City
In this episode, I'm sharing a major personal announcement: my family is leaving the mountains of Colorado for the shores of Northern Michigan. This is extremely bittersweet, as we love our life in Southern Colorado. But this isn't just a life update. I'm also sharing the tactical side of moving a business, sharing the 9 steps I plan to take to move my business across the country. Whether you are relocating or just looking to refresh your local networking, this episode is packed with ac...
22 Jan 2026
6: Burned Out by Social Media for Your Business? Try the Static 9-Grid
Do you ever feel like you’re running two businesses: the one you actually get paid for, and the one where you’re a full-time content creator? If the answer is "OMG YES, I HATE IT," you, my friend, are not alone. Almost all my clients feel exactly the same way, and a big fat permission slip to quit that job you never signed up for. Enter: The Static 9-Grid. Think of it as a beautifully curated mini-website for your Instagram feed that tells your entire business story in just nine evergre...
15 Jan 2026
5: Choosing Your Hard: My Reality on Mom-Life and Business
Something I've never really talked about publicly is that I started a business so that I could eventually become a mom. I didn't want to have to ask to take time off, I wanted to be able to keep my kiddo home with me for as long as I wanted, and I didn't want to keep giving all my energy away to a classroom full of kids that weren't mine. In this episode, I'm talking about my journey of balancing motherhood and entrepreneurship. I'm reflecting on the unexpected challenges of parenting, ...
8 Jan 2026
4: Is Brand Design Really Worth the Investment? with Lauren Baker
"Time is priceless, and branding is how you buy it back." Have you ever felt "decision fatigue" just looking at a blank Canva template? Or wondered if your business looks as professional on the outside as the services you provide on the inside? In this episode, I’m joined by Lauren Baker, a pediatric speech-language pathologist and owner of Baker Speech Therapy, who went from second-guessing her design choices to running a thriving, multi-state mobile practice. Lauren goes through the honest ...
31 Dec 2025
3: Are the "Double Cs" on Your 2026 Goal List? Here's What's on Mine
Happy New Year! I am so excited to be starting out 2026 with this podcast. This show has been on my heart since my last year of teaching when I used to record voice memos of ideas while driving to school. For 2026, I’m shifting my focus from just building the business side of things to really focusing on the people side. In this episode, I’m sharing my goals for the year... from launching this podcast to getting back into teaching and hosting local meetups. I’m prioritizing consistency and re...
30 Dec 2025
2: The Branding Lesson I Stole from "The Secret Lives of Mormon Wives"
In a world filled with AI and constant digital noise, most business owners think they are playing it safe by following industry trends. In reality, they are just becoming invisible. In this episode, host Ellie Brown breaks down a branding masterclass hidden in an unlikely place: a passing moment in The Secret Lives of Mormon Wives. Ellie shares why "hair down and curled" is the business equivalent of being replaceable and how you can identify and break the visual and messaging patterns that a...
30 Dec 2025
1: Why My Podcast Name Cost Me Thousands
Q4 of 2025 is going down in my business history books as one of the most expensive lessons I’ve learned to date. After a season of feeling like I wasn’t 'good enough' at sales, I almost walked away from my own business to work behind the scenes of other people's 'multi-million dollar' businesses. What I found when I pulled back the curtain wasn't what I expected. In this episode, I’m sharing the story of trying out remote high-ticket sales and how spending thousands of dollars to find the 'ea...
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