Podcast thumbnail for Where's Your Customer?

Where's Your Customer?

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by Jo Williams

38 episodes
Updated Daily
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Podcast Overview

Where's Your Customer? is a podcast for retail leaders who want to become truly customer-centric. Through honest conversations, inspiring stories, and practical ideas, we help you see your business through your customers' eyes. So you can build stronger connections, happier teams, and a brand customers can't live without.

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Publishing Since

8/7/2025

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Recent Episodes

Episode thumbnail for 37| Store Value Beyond Sales: What UK Retailers Are Missing

July 26, 2026

37| Store Value Beyond Sales: What UK Retailers Are Missing

<p>Most store performance reviews start and end with sales and costs. But a store's value goes well beyond that. From the online orders it fulfils to the supplier relationships it nurtures. In this episode, I look at everything else a store actually does that never gets counted, and what changes when you start looking at it.</p> <p><strong>In this one:</strong></p> <ul> <li>Why store reviews default to sales, and what a 2019 accounting change had to do with it</li> <li>Four measurable sources of store value, from click-and-collect upsell to retail media margins</li> <li>The harder-to-measure roles like frontline insight, brand experience, resilience and more</li> <li>A practical way to widen how you review a store, whatever your budget</li> </ul> <p> </p> <h3>Thanks for Listening!</h3> <p>Did anything resonate with you from today's conversation? I'd love to know. Is there a role your own stores play that never makes it into a performance review?</p> <p><strong>Get the full show notes</strong> with all frameworks and resources mentioned at <a href= "https://wheresyourcustomer.com/10">https://wheresyourcustomer.com/10</a> </p> <p><strong>Never miss an episode</strong> – Subscribe to Where's Your Customer? on <a href= "https://podcasts.apple.com/us/podcast/wheres-your-customer/id1852866660"> Apple Podcasts</a>, <a href= "https://open.spotify.com/show/5dzHDfjIvFJSnWiush9Rbr?si=ed5c6ca8e5ac4e45"> Spotify</a>, or wherever you get your podcasts</p> <p><strong>Found this valuable?</strong> Please leave a review; it helps other retail professionals discover these conversations and would honestly mean the world to me</p> <p><strong>Connect with me</strong> – Find me on <a href= "https://www.linkedin.com/in/jo-williams-ccxp/">LinkedIn</a> or visit <a href= "http://wheresyourcustomer.com">wheresyourcustomer.com</a> for more customer service insights and resources.</p> <p><!-- /wp:paragraph --><!-- wp:paragraph --></p> <p><!-- /wp:paragraph --><!-- wp:paragraph --></p> <p><!-- /wp:paragraph --><!-- wp:paragraph --></p> <p><strong>Share this with someone who needs it</strong> – If someone in your network is wrestling with customer service challenges, please share this episode with them</p> <p> </p>

Episode thumbnail for 36| Staying Customer-Focused in Retail. Persistence Matters.

July 19, 2026

36| Staying Customer-Focused in Retail. Persistence Matters.

<p>Staying customer-focused in retail over months and years is harder than it sounds. Priorities shift, budgets reset, and a piece of work everyone agreed mattered can suddenly fall off the priority list. Persistence is the skill that keeps customer focus alive through all of that, but should it be?</p> <p>This episode covers:</p> <ul> <li>How most customer experience projects lose attention gradually </li> <li>What the research says about persistence, and why it's needed right now</li> <li>The specific, uneven cost of staying customer-focused, and who's really carrying it</li> <li>What B&Q and Halfords show that organisations can reduce the weight of personal persistence by making more of the business customer-focused in the first place</li> </ul> <h3>Thanks for Listening!</h3> <p>Did anything resonate with you from today's conversation? I'd love to know whether you're currently the person re-making a case you thought you'd already won.</p> <p><span style="font-size: 14pt;"><strong>Thanks for listening!</strong></span></p> <p><strong>Get the full show notes</strong> with all frameworks and resources mentioned at <a href= "https://wheresyourcustomer.com/staying-customer-focused-in-retail/"> https://wheresyourcustomer.com/36</a> </p> <p><strong>Never miss an episode</strong> – Subscribe to Where's Your Customer? on <a href= "https://podcasts.apple.com/us/podcast/wheres-your-customer/id1852866660"> Apple Podcasts</a>, <a href= "https://open.spotify.com/show/5dzHDfjIvFJSnWiush9Rbr?si=ed5c6ca8e5ac4e45"> Spotify</a>, or wherever you get your podcasts</p> <p><strong>Found this valuable?</strong> Please leave a review, it helps other retail professionals discover these conversations and would honestly mean the world to me</p> <p><strong>Connect with me</strong> – Find me on <a href= "https://www.linkedin.com/in/jo-williams-ccxp/">LinkedIn</a> or visit <a href= "http://wheresyourcustomer.com">wheresyourcustomer.com</a> for more customer service insights and resources.</p> <p><!-- /wp:paragraph --><!-- wp:paragraph --></p> <p><!-- /wp:paragraph --><!-- wp:paragraph --></p> <p><!-- /wp:paragraph --><!-- wp:paragraph --></p> <p><strong>Share this with someone who needs it</strong> – If someone in your network is wrestling with customer service challenges, please share this episode with them</p> <p> </p>

Episode thumbnail for 35| How AI Saves Time For Retail CX Teams (And What To Do With It)

July 12, 2026

35| How AI Saves Time For Retail CX Teams (And What To Do With It)

<p>How much of your working week is spent telling other people what customers said, rather than actually talking to one?</p> <p>When you open your laptop on a completely ordinary Monday, you have four customer-related things open: a customer dashboard, a survey tool, a customer proposition deck you need to finish, and an email about a complaint.</p> <p> Not one of those four things is an actual conversation with an actual customer. That's the starting point for this episode: where the hours in a CX role actually go, and where AI can actually help you get some of them back.</p> <p><strong>What this episode covers:</strong></p> <ul> <li>Why a "customer-focused" morning can involve zero real customer contact</li> <li>Three concrete places AI can save time: feedback theming, report drafting, and system upkeep</li> <li>Why the blocker to using AI well is often confidence, not access </li> <li>What happens when the time you get back doesn't automatically go anywhere useful, and why that's on you to decide</li> </ul> <h3>Thanks for Listening!</h3> <p>Did anything resonate with you from today's conversation? I'd love to know, particularly if you've found a place in your own week where AI's already quietly taken something off your plate, or where you're still doing it all by hand.</p> <h3>Thanks for Listening!</h3> <p>Did anything resonate with you from today's conversation? I'd love to know, particularly where you're seeing preventable service failures in your own organisation.</p> <p><strong>Get the full show notes</strong> with all frameworks and resources mentioned at <a href= "https://wheresyourcustomer.com/35">https://wheresyourcustomer.com/35</a> </p> <p><strong>Never miss an episode</strong> – Subscribe to Where's Your Customer? on <a href= "https://podcasts.apple.com/us/podcast/wheres-your-customer/id1852866660"> Apple Podcasts</a>, <a href= "https://open.spotify.com/show/5dzHDfjIvFJSnWiush9Rbr?si=ed5c6ca8e5ac4e45"> Spotify</a>, or wherever you get your podcasts</p> <p><strong>Found this valuable?</strong> Please leave a review; it helps other retail professionals discover these conversations and would honestly mean the world to me</p> <p><strong>Connect with me</strong> – Find me on <a href= "https://www.linkedin.com/in/jo-williams-ccxp/">LinkedIn</a> or visit <a href= "http://wheresyourcustomer.com">wheresyourcustomer.com</a> for more customer experience insights and resources.</p> <p><!-- /wp:paragraph --><!-- wp:paragraph --></p> <p><!-- /wp:paragraph --><!-- wp:paragraph --></p> <p><!-- /wp:paragraph --><!-- wp:paragraph --></p> <p><strong>Share this with someone who needs it</strong> – If someone in your network is wrestling with customer service challenges, please share this episode with them</p> <p> </p>

38 total episodes available

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Frequently asked questions

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What is Where's Your Customer??

Where's Your Customer? is a podcast for retail leaders who want to become truly customer-centric. Through honest conversations, inspiring stories, and practical ideas, we help you see your business through your customers' eyes. So you can build stronger connections, happier teams, and a brand customers can't live without.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

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