Ever wondered how other small business owners do their marketing? Looking for new and effective strategies for your social media? Trying to work out how to get people to sign up for your email list?
On the Whin Big podcast, join digital marketer, trainer and Instagram fanatic Katie Goudie as she interviews business owners and social media managers from Edinburgh and across Scotland. Listen in on coaching conversations, inspirational stories and essential tips and tricks for making an impact with your digital marketing. If you’re sick of investing time and money into digital marketing, without seeing a real return, then this podcast will load you up with resources and tools to turn things around and start seeing results. Check out thewhin.co/podcast for the shownotes of each episode including links to freebies, worksheets and all kinds of other goodies from our guests. New episodes are released on Wednesday mornings.
104 - What it's really like to grow your business with IG Reels, with Abi Sea
Today’s guest is the wonderful Abi Sea, long term friend of the podcast and returning guest.
Our conversation today has been all about growing an audience with Instagram Reels, but maybe a little different than the conversation you’re expecting.
We talked about the imperfections of our approaches to Reels, the things we find challenging and the ways we’ve worked to overcome them. We also talk, in a pretty unfiltered way, about how much we both DON’T want to go viral on Instagram - although we’re very curious to hear from you if that’s a goal of yours!
Abi’s my only guest on today’s episode, so settle in for a cosy conversation between two Instagram-loving, real-life marketers for a warts-and-all conversation about growing an audience with Instagram Reels. I can’t wait for you to hear it!
Show notes: https://thewhin.co/podcast/ (https://thewhin.co/podcast/)
Abi on Instagram: https://www.instagram.com/thelaunchlifeline/ (https://www.instagram.com/thelaunchlifeline/)
2 Jun 2022
103 - How to get started with Pay-Per-Click (PPC) ads, with Digital Gearbox and Serious Readers
Today we are talking about Pay Per Click advertising as part of our ongoing series about strategies from growing your audience online.
My guests today are Becky and Michael, from Digital Gearbox, and Josh from Serious Readers, and I’m really looking forward to diving into those conversations.
If you’re on the fence about running ads, or trying to work out how to get started, our first two guests, Becky and Michael, should be able to help. Beck is the Managing Director, and Michael is the Creative Director, of a specialist ad agency called Digital Gearbox. They help their clients place ads on Google and on social media, and they have loads of tips and advice to share.
Following on from those expert insights from Michael and Becky, I wanted to share a different perspective, from the business side of things. Of course it’s all well and good hearing about ad strategy from experts, but it also helps to hear how that’s worked out for people on the ground, and to look at a bit of a case study.
To help me out with that, I spoke to Josh Smith from Serious Readers. He’s the head of their marketing team and was responsible for running their initial ads, and for their partnerships with ad agencies in the past. They’re now working with Digital Gearbox, so you’ll hear a little bit from him about how that is, and how he went about finding an ad agency to work with who met his specific criteria.
Full shownotes: thewhin.co/podcast
18 May 2022
102 - Marketing Automation and Audience Growth, with Automation Ninjas and The R&D Community
Today I’m chatting with an expert and a business owner on the subject of Marketing Automation, and how that can help you capture an audience early on, and set you up for forming good audience relations in the long term.
Our first guest is Kenda Macdonald, from Automation Ninjas. Kenda is an expert in behavioural marketing, and helps her clients use marketing automation at all stages of the customer journey, from first contact through to client onboarding.
Our second guest for today’s episode is Richard Edwards, who’s the founder of The R&D Community, which is a training academy and support service for accountants and specialist tax consultants doing R&D claims. Don’t worry if that’s not something you know much about - we don’t really talk about R&D claims, we talk about marketing! Particularly LinkedIn and list building, which are very important subjects.
Shownotes: https://thewhin.co/podcast (https://thewhin.co/podcast)
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