Join us each week as Whisker Media pet PR experts Mary Tan, Alexane Ricard and producer Mark Winter take a deep dive into getting publicity for animals. Targeted towards people in animal welfare, the pet product industry or the pet influencer world, each week we’ll talk to a special guest who can share best practices and some tips and tricks on how they get great PR.<br /><br />Become a supporter of this podcast: <a href="https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support?utm_source=rss&utm_medium=rss&utm_campaign=rss">https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support</a>.
Whisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)
Claim This Podcastby Pet Life Radio
5.0(4 reviews)
42 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
58
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality73
Social0
YouTube76
Engagement32
Podcast Overview
Join us each week as Whisker Media pet PR experts Mary Tan, Alexane Ricard and producer Mark Winter take a deep dive into getting publicity for animals. Targeted towards people in animal welfare, the pet product industry or the pet influencer world, each week we’ll talk to a special guest who can share best practices and some tips and tricks on how they get great PR.<br /><br />Become a supporter of this podcast: <a href="https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support?utm_source=rss&utm_medium=rss&utm_campaign=rss">https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support</a>.
Language
🇺🇲
Publishing Since
6/17/2024
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58
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality73
Social0
YouTube76
Engagement32
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Episode Length
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Recent Episodes
July 21, 2026
Whisker Report - Episode 42 Can Your Pet Store Beat Amazon? Yes—Here's How
Can independent pet retailers really compete with Amazon and the big-box chains? Absolutely—and this week's The Whisker Report explains how. Mary Tan welcomes Michelle Huie, Founder and CEO of ShopDot, to discuss how technology is helping neighborhood pet stores, groomers, trainers, rescues, and shelters modernize their businesses without losing the personal relationships that set them apart. Learn how an easy-to-use online storefront can increase sales, strengthen customer loyalty, create new fundraising opportunities for animal rescues, and help pet professionals thrive in today's digital marketplace. If you're looking to future-proof your pet business while staying true to your community roots, this episode is packed with practical advice and innovative ideas.<br /><br /><b>EPISODE NOTES:</b> <a href="https://www.petliferadio.com/whiskerrepotrep42.html" target="_blank" rel="noreferrer noopener">Can Your Pet Store Beat Amazon? Yes—Here's How</a><br /><br />Become a supporter of this podcast: <a href="https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support?utm_source=rss&utm_medium=rss&utm_campaign=rss">https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support</a>.
June 12, 2026
Whisker Report - Episode 41 Stop Being Your Town's Best-Kept Secret: PR & Marketing Lessons from Pet Boss Nation
This week on The Whisker Report, Mary Tan welcomes nationally recognized pet industry expert, business coach, and Pet Boss Nation founder Candace D’Agnolo. With nearly 25 years in the pet industry and a decade spent coaching independent pet businesses, Candace shares practical strategies for helping local pet stores and pet service providers stand out in a crowded marketplace. From understanding your ideal customer and prioritizing marketing efforts to building media relationships and leveraging local PR opportunities, Candace reveals what separates thriving pet businesses from those that struggle to be seen. She also shares real-world success stories, lessons learned from navigating a major PR crisis, and why independent pet businesses can't afford to be their town's "best-kept secret." Whether you're a pet retailer, groomer, trainer, daycare owner, or animal welfare professional, this episode is packed with actionable advice to help you build visibility, credibility, and long-term growth.<br /><br /><b>EPISODE NOTES:</b> <a href="https://www.petliferadio.com/whiskerrepotrep41.html" target="_blank" rel="noreferrer noopener">Stop Being Your Town's Best-Kept Secret: PR & Marketing Lessons from Pet Boss Nation</a><br /><br />Become a supporter of this podcast: <a href="https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support?utm_source=rss&utm_medium=rss&utm_campaign=rss">https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support</a>.
May 28, 2026
Whisker Report - Episode 40 PR Tips for Pet Startups & Wellness Brands
This week on The Whisker Report, host Mary Tan and producer Mark Winter welcome Mary Beth Powers, founder of Teddy’s Turmeric Tamer, for a fascinating behind-the-scenes conversation about building a natural pet wellness brand from the ground up. Inspired by her beloved dog Teddy’s remarkable recovery from aggressive cancer, Mary Beth shares how her turmeric-based supplement helped extend Teddy’s life by three joyful years and sparked a mission to help pets everywhere live healthier lives. Then the tables turn as Mary Beth asks Mary and Mark for real-world PR and marketing advice on growing a pet business, mastering social media, getting media attention, boosting Google reviews, and building credibility in the competitive pet industry. Packed with practical insights, startup wisdom, and inspiring pet success stories, this episode is a must-listen for pet entrepreneurs and animal lovers alike.<br /><br /><b>EPISODE NOTES:</b> <a href="https://www.petliferadio.com/whiskerrepotrep40.html" target="_blank" rel="noreferrer noopener">PR Tips for Pet Startups & Wellness Brands</a><br /><br />Become a supporter of this podcast: <a href="https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support?utm_source=rss&utm_medium=rss&utm_campaign=rss">https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support</a>.
42 total episodes available
Recent guests on Whisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)
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Ethan Haber
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Bryn Souza
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This podcast updates weekly.
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