About Whisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)
Join us each week as Whisker Media pet PR experts Mary Tan, Alexane Ricard and producer Mark Winter take a deep dive into getting publicity for animals. Targeted towards people in animal welfare, the pet product industry or the pet influencer world, each week we’ll talk to a special guest who can share best practices and some tips and tricks on how they get great PR.
Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support (https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support?utm_source=rss&utm_medium=rss&utm_campaign=rss).
What can a rescue organization or pet business learn about PR from the NFL? Quite a lot! This week on The Whisker Report, Mary Tan and producer Mark Winter welcome Brad Madson, retired Community Relations Director for the Minnesota Vikings, who spent 25 years connecting professional athletes with charitable organizations, community events and causes that generated both goodwill and media attention. Brad reveals how animal rescues can approach their local professional sports teams, why you shouldn't automatically chase the biggest superstar on the roster, and how discovering a player's personal passion for animals can open unexpected doors. He shares terrific behind-the-scenes stories involving Vikings players including Randy Moss, Adam Thielen, John Sullivan, Anthony Harris and Nate Burleson, from players introducing newly adopted dogs to their families at a Puppy Bowl event to Anthony Harris sharing his adopted cats on social media. Brad also explains why a strong visual hook can turn a small nonprofit event into a media story, why organizations need to make participation easy for athletes, and why relationships—not simply press releases—are at the heart of successful PR. Whether you're running a small rescue, nonprofit or pet business, this episode offers an insider's playbook for teaming up with professional sports to score some serious visibility.
EPISODE NOTES: Puppies, Players & Publicity: An NFL Insider's PR Playbook (https://www.petliferadio.com/whiskerrepotrep45.html)
Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support (https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support?utm_source=rss&utm_medium=rss&utm_campaign=rss).
20 Aug 2026
Whisker Report - Episode 44 Inside the Editor’s Inbox: How Pet Brands Get Noticed
This week on The Whisker Report, host Mary Tan and producer Mark Winter welcome Kimberlie Clyma, Senior Editor of Pet Food Processing, for an insider's look at what's shaping the booming pet food industry—and what it takes for pet brands to get noticed by the media. Kimberlie explores the growing humanization of pet food, from fresh diets and functional ingredients to probiotics, gut health and consumers' increasing demand for transparency and claims backed by research. Then she takes us behind the editor's desk to reveal what makes a PR pitch stand out, the mistakes that send emails straight to the trash, why a thoughtful follow-up is perfectly acceptable, and how pet companies can make the most of journalists at trade shows. Plus, Kimberlie previews the upcoming Pet Food Processing Exchange and shares one of her most important pieces of advice for emerging pet brands: lead with the passion and authentic story behind your business to rise above the competition.
EPISODE NOTES: Inside the Editor’s Inbox: How Pet Brands Get Noticed (https://www.petliferadio.com/whiskerrepotrep44.html)
Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support (https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support?utm_source=rss&utm_medium=rss&utm_campaign=rss).
6 Aug 2026
Whisker Report - Episode 43 When the Fur Flies: Is Your Pet Business Crisis-Ready?
In the pet world, a reputation can take years to build—and seconds to destroy. This week on The Whisker Report, Mary Tan welcomes crisis strategist, attorney, former TV reporter, and Crisis Files podcast host Roshini Rajkumar for an eye-opening conversation about what pet businesses and animal welfare organizations should do when a crisis comes knocking. From social media backlash and product recalls to employee misconduct, customer complaints, animal tragedies, and reporters suddenly showing up at your door, Roshini explains why being prepared before trouble strikes is essential. She shares her simple three-part crisis test, how to choose the right spokesperson, why “no comment” may be the wrong response, and the importance of transparency, honesty, and getting ahead of the story. Whether you run a pet store, veterinary practice, grooming business, shelter, rescue, or pet brand, this episode could help you protect one of your most valuable assets—your reputation.
EPISODE NOTES: When the Fur Flies: Is Your Pet Business Crisis-Ready? (https://www.petliferadio.com/whiskerrepotrep43.html)
Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support (https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support?utm_source=rss&utm_medium=rss&utm_campaign=rss).
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
43,574
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
2 ratings
Spotify
5.0 / 5
2 ratings
Podcast Authority Score: 58 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
73
Social presence
0
YouTube
76
Engagement
32
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