Innovative, multidisciplinary and transformative research to address business, social science and public policy issues for a sustainable and inclusive society.
The concept of ephemerality is increasingly relevant for information systems scholars, business leaders, governmental regulators, and broader society. This talk examined the rise of digital ephemerality, its importance for information systems research, and why it is necessary to consolidate what we mean when we say that a digitally-mediated experience is ephemeral. It is suggested that a multidisciplinary understanding of the ephemerality concept will serve researchers and stakeholders best.
By Ronan Doyle
2 Dec 2021
Modelling demand for marine and coastal tourism in Ireland
In 2018, Marine and coastal tourism generated €2.6 billion in revenue accounting for approximately 45% of all tourism expenditure in Ireland. Recent covid-19 related travel restrictions have severely impacted the ability of this industry to generate revenue while also entirely changing the composition of the tourists visiting coastal areas. The goal of many related to this industry will be a swift recovery to pre-pandemic levels of revenue. Using data collected in 2018, Dr John Deely discussed the determinants of demand for both domestic and overseas marine and coastal tourism in Ireland. Using participation models and length of stay models, Dr Deely explored which individuals are most likely to enter the market, who tends to stay longest and the value a tourist receive above what they have spent. The discussion concluded with some remarks on how the tourist industry may be revitalised following the removal Covid-19 related travel restrictions.
2 Dec 2021
Watch – Social Marketing; A Behavioural Change Rebel turning 50 (Session 7)
On 19 November the Whitaker Institute was delighted to host the last event in the year long series celebrating Social Marketing. Most of us recognise that everyday life today is not the same as it was a few months ago let alone a few years ago what with climate change, the pandemic, social inequalities, digital technologies, global markets and so much more. It is a world shaped increasingly by collective as well as individual choice, and by systems, social and behaviour change all rolled into one. In this emerging complex world social marketing is a leading behavioural science already into a future of radical transformation. To meet the demands of our time, we must incorporate an “and” approach – citizens and stakeholders, citizens and society, citizens and systems, citizens and the planet into our way of doing and being. Social marketing’s call to action is to get on board now, be the Change Catalyst in your life, your family and your community to open the door to a new sustainable world for all. Join us and our guest speakers on the 50th anniversary of Kotler and Zaltman’s (1971) famous Social Marketing paper as we hear about the latest developments in Social Marketing. Using behavioural and systems science, research evidence, practical insights, case studies and examples, this series of SOCIAL MARKETING seminars with global experts explores the complex links between our environment, our health and wellbeing and our future.
Presentations:
‘Arise Social Marketers, Planet Earth Needs You!’ Professor Gerard Hastings
Covid and social marketing: this much I know Professor Alan Tapp
Hosted by Dr Christine Domegan, NUI Galway
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