The Whiteoaks PRodcast is an in-depth look into, you guessed it, PR — developed by the UK’s leading B2B tech PR agency, Whiteoaks International. Delivered by a variety of hosts, each episode looks at an element of B2B PR, from marketing and top tips (for nearly everything), to growing your career and boosting your creativity. Find out more here www.whiteoaks.co.uk
Why PR? A look at relationships, storytelling and consultancy
In this episode, the team of John Broy, Vicki Curtis and Bekki Bushnell have a lively discussion about why PR is a good idea, what makes a good story and how working with experts to build media relationships and get your message to market is beneficial to a brand.
30 Jun 2022
A chat with Mike Moore, Deputy Editor of TechRadar Pro
In this episode, Vicki Curtis, Head of Media at Whiteoaks, talks to Mike Moore, Deputy Editor of TechRadar Pro. They take a look at the media landscape, from the impact of social media on both pitching and the media, the pandemic, and the future of journalism, to the synergies between the two disciplines, PR and journalism.
7 Apr 2022
There’s a queue at the fax machine – 25 years of PR, content and tech
All you ever wanted to know about B2B PR. The Whiteoaks PRodcast discusses all elements of the discipline from marketing and creativity, to client expectations and recruitment. In this episode, Susan Richter chats with Senior Content Writer and Whiteoaks stalwart, Richard Peters. Richard discusses his 25 years at the company, from what it was like in PR pre-internet and the dreaded fax machine to the modern high tech world writing about cutting edge technology.
23 Feb 2022
How not to be afraid of a rebrand
All you ever wanted to know about B2B PR. The Whiteoaks PRodcast discusses all elements of the discipline from marketing and creativity, to client expectations and recruitment. Creative Director, Mark Wilson chats to Susan Richter about why companies shouldn't be afraid of a rebrand.
15 Dec 2021
Revealed: Social media trends for 2022 with Ross Walker
Ross Walker, Head of Digital & Social, shares his trends to watch out for in 2022 by looking back at this year, dissecting the social media landscape and looking even further ahead than 12 months.
28 Oct 2021
The importance of the employer brand
All you ever wanted to know about B2B PR. The Whiteoaks PRodcast discusses all elements of the discipline from marketing and creativity, to client expectations and recruitment. In this episode, Susan Richter talks to Whiteoaks HR Manager Tara Williams about growing the employer brand, the role of employee advocacy and how brands can attract the best talent.
24 Aug 2021
5 Steps to ROI
All you ever wanted to know about B2B PR. The Whiteoaks PRodcast discusses all elements of the discipline from marketing and creativity, to client expectations and growing your career. In this episode, CEO James Kelliher talks to Bekki Bushnell about how to get the best ROI for your PR investment.
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