Join us on the trail to CRM success with Trailside Talk. We’ll shine a light on organizations utilizing Salesforce in powerful ways to better serve customers and dig into their stories.

WhiteRock Trailside Talk
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Podcast Overview
Join us on the trail to CRM success with Trailside Talk. We’ll shine a light on organizations utilizing Salesforce in powerful ways to better serve customers and dig into their stories.
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Publishing Since
4/8/2024
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Recent Episodes

September 16, 2025
Tech-Enabled Growth: Justin Chavarria on CSSI’s Digital Shift
In this episode of Trailside Talk, Justin Chavarria, Vice President of IT at CSSI, joins us to discuss how the company is embracing a digital shift to scale more efficiently and serve tax consulting customers with greater precision. From modernizing internal systems to applying AI where it counts, Justin shares what it takes to evolve a high-performing organization into a tech-enabled one—without losing sight of the people behind the process. Whether you're leading change in IT, operations, or customer service, this conversation offers practical insight into building smarter systems that support growth. WhiteRock's Trailside Talk program spotlights leaders on the trail to CRM success. Each episode shines a light on an organization that is leveraging Salesforce in powerful ways to better serve their customers. Be sure to subscribe so that you never miss an episode! Links: - https://www.cssiservices.com - https://www.linkedin.com/in/justinchavarria Ways to tune in: - Spotify: https://open.spotify.com/episode/0d8RtVTyZD2WhxuZr8KsJz?si=6-aV35-gQ1mDUdjHu8Df2A - Apple Podcasts: https://podcasts.apple.com/us/podcast/whiterock-trailside-talk/id1740171840?i=1000727106072 - YouTube: https://youtu.be/rvGhVnVw5NE Trailside Talk is sponsored by WhiteRock, your partner in all things Salesforce. Learn more: https://rockyourcrm.com/trailside-talk?utm_source=podcast&utm_medium=audio&utm_campaign=trailside-talk-10

April 1, 2025
Creating Connections & Cultivating Knowledge with Christina Karnatz, Director of Development for the Fayetteville Public Library Foundation
Christina Karnatz discusses how the Fayetteville Public Library is expanding access to knowledge and strengthening community connections. From the success of FPL on Wheels to the impact of the library’s recent expansion, Christina shares how philanthropy and innovation are shaping the future of the library. Plus, she offers insights on managing change, building relationships, and leveraging technology to enhance donor engagement. Tune in for an inspiring conversation about the power of connection and knowledge. WhiteRock's Trailside Talk program spotlights leaders on the trail to CRM success. Each episode shines a light on an organization that is leveraging Salesforce in powerful ways to better serve their customers. Be sure to subscribe so that you never miss an episode! Links: https://www.faylib.org/ https://secure.givelively.org/event/fayetteville-public-library-foundation/reading-the-greens-2025 https://www.faylib.org/event/13148276 Ways to tune in: Spotify: https://open.spotify.com/episode/2B1lVxGBg3KeZUr1UoZQaQ Apple Podcasts: https://podcasts.apple.com/us/podcast/creating-connections-cultivating-knowledge-with/id1740171840?i=1000701783516 YouTube: https://youtu.be/ANFq4qTM3f0 Trailside Talk is sponsored by WhiteRock, your partner in all things Salesforce. Learn more: https://rockyourcrm.com/trailside-talk?utm_source=podcast&utm_medium=audio&utm_campaign=trailside-talk-9

March 26, 2025
Stewardship in Action with Rev. Wayne Clark, President & CEO of The Methodist Foundation for Arkansas
Reverend Wayne Clark shares his inspiring journey to leading The Methodist Foundation for Arkansas, a mission-driven organization dedicated to making a difference in the lives of others. Learn how the Foundation supports communities through grants, scholarships, and innovative initiatives — and how they have enhanced their operations and outreach with technology. Tune in for insights on leadership, stewardship, and driving positive change. WhiteRock's Trailside Talk program spotlights leaders on the trail to CRM success. Each episode shines a light on an organization that is leveraging Salesforce in powerful ways to better serve their community. Be sure to subscribe so that you never miss an episode! Links: https://www.methodistfoundationar.org Ways to tune in: -Spotify: https://open.spotify.com/episode/1IhukWfNlrnaYgEX6aO5P0?si=EVyqH_SERUmQYpKKkWH8XQ -Apple Podcasts: https://podcasts.apple.com/us/podcast/whiterock-trailside-talk/id1740171840?i=1000700920077 -YouTube: https://youtu.be/slMZZ_31SpU?feature=shared Trailside Talk is sponsored by WhiteRock, your partner in all things Salesforce. Learn more: https://rockyourcrm.com/trailside-talk?utm_source=podcast&utm_medium=audio&utm_campaign=trailside-talk-8
10 total episodes available
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Frequently asked questions
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- What is WhiteRock Trailside Talk?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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