Who Do You Think You Are?

About Who Do You Think You Are?

Who Do You Think You Are? empowers busy marketing and PR professionals to significantly improve their PR results. In each 30-minute episode, a top data storage journalist, blogger, analyst, or CMO from around the world, talks to host Federica Monsone, and shares their take on how vendors can best maximize their communications strategies. Who Do You Think You Are? is your go-to monthly podcast if you are responsible for brand development, marketing, PR, or analyst relations. Hosted by the ‘data storage PR queen’ Federica Monsone, A3 Communications’ founder and CEO, Who Do You Think You Are? will become your source of hints, tips, and ideas to take your organization’s communications to the next level.

Publisher

A3 Communications

Category

business · technology

Language

en

Explicit

No

First episode

25 Jan 2023

Latest episode

7 Oct 2026

Latest episodes

48 episodes in the feed.

1. 

   7 Oct 2026

   Mikel Aguirre, Who Do You Think You Are?

   In this episode of Who Do You Think You Are?, Mikel Aguirre, founder of Pronetic, talks to host Federica Monsone about his journey from teenage tech enthusiast to technology journalist and publisher, and how vendors and PR professionals can build meaningful relationships with the media and get their stories noticed. Listen here to learn what journalists really look for in a pitch, why relevance and relationships matter, and how to cut through the hundreds of press releases competing for atten...

2. 

   2 Sept 2026

   Lynn Sencicle, Who Do You Think You Are?

   In this episode of Who Do You Think You Are? Lynn Sencicle, editor of the PCR, talks to host Federica Monsone about what makes a great media pitch and how PR professionals can build more effective relationships with specialist publications. Listen here to learn what journalists really want from vendors and their PR teams, why relevance matters, how to avoid marketing ‘fluffery’”, and what makes a great spokesperson.

3. 

   5 Aug 2026

   Martin Kunze, Who Do You Think You Are?

   In this episode of Who Do You Think You Are?, Martin Kunze, co-founder and CMO of Cerabyte, talks to host Federica Monsone about the future of data storage, preserving our digital heritage, and why today's storage technologies can no longer keep pace with the world's growing data demands. Martin shares the story behind Cerabyte, explains how an artist's fascination with history inspired a breakthrough in permanent data storage, and reveals how authentic storytelling helps bring deep technolog...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 19 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

14

Social presence

0

YouTube

0

Engagement

60