Who Do You Think You Are?
Claim This Podcastby A3 Communications
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Podcast Overview
<p>Who Do You Think You Are? empowers busy marketing and PR professionals to significantly improve their PR results. In each 30-minute episode, a top data storage journalist, blogger, analyst, or CMO from around the world, talks to host Federica Monsone, and shares their take on how vendors can best maximize their communications strategies. Who Do You Think You Are? is your go-to monthly podcast if you are responsible for brand development, marketing, PR, or analyst relations. Hosted by the ‘data storage PR queen’ Federica Monsone, A3 Communications’ founder and CEO, Who Do You Think You Are? will become your source of hints, tips, and ideas to take your organization’s communications to the next level.</p>
Language
🇺🇲
Publishing Since
1/25/2023
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Recent Episodes
July 1, 2026
Desire Athow, Who Do You Think You Are?
In this episode of Who Do You Think You Are? Désiré Athow of TechRadar Pro talks to host Federica Monsone about what catches an editor’s attention and how vendors and PR professionals can cut through the noise to secure meaningful media coverage. Listen here to learn why clear messaging, compelling data, strong opinions, and a deep understanding of journalists’ needs are essential for building credibility and turning great ideas into stories that audiences care about.
June 3, 2026
Arjan Timmerman and Max Mortillaro, Who Do You Think You Are?
In this episode of Who Do You Think You Are?, Max Mortillaro and Arjan Timmerman of the Osmium Data Group talk to host Federica Monsone about the evolution of the data storage industry and how organisations must rethink data management, sovereignty, and strategy in an increasingly complex and constrained market. Listen here to learn why most AI projects fail, what truly differentiates vendors today, and how businesses can navigate rising costs, geopolitical pressures, and the shift from tradi...
May 6, 2026
Frank Everaardt, Who Do You Think You Are?
In this episode of Who Do You Think You Are?, Dutch editor Frank Everaardt of Technology Insider talks to host Federica Monsone about the realities of tech journalism and how vendors can effectively engage with media in a crowded, fast-moving landscape. Listen here to learn how to cut through the noise, communicate complex technology clearly, and build meaningful relationships with journalists.
45 total episodes available
Recent guests on Who Do You Think You Are?
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Peter Ray Allison
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Michele Hayes
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Frequently asked questions
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- What is Who Do You Think You Are??
<p>Who Do You Think You Are? empowers busy marketing and PR professionals to significantly improve their PR results. In each 30-minute episode, a top data storage journalist, blogger, analyst, or CMO from around the world, talks to host Federica Monsone, and shares their take on how vendors can best maximize their communications strategies. Who Do You Think You Are? is your go-to monthly podcast if you are responsible for brand development, marketing, PR, or analyst relations. Hosted by the ‘data storage PR queen’ Federica Monsone, A3 Communications’ founder and CEO, Who Do You Think You Are? will become your source of hints, tips, and ideas to take your organization’s communications to the next level.</p> - How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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