Who Won the Week (WWTW) is your weekly dose of TV advertising and media analysis. We cover the week's biggest moments in TV and live sports — to know what really moves the needle for the ad industry, backed by EDO's predictive TV outcomes data.
If you’re an advertising or media professional who obsesses over TV moments that matter, raises the volume during ad breaks, and wants to know what really drives business outcomes in TV advertising — this is the show for you! New episodes drop weekly!
Beer Brands Score Big During Summer Soccer and Tennis
Summer is heating up, and nothing goes down cooler than an ice cold beer — or at least that’s how consumers are responding to ads during Copa America, Wimbledon, and Euro 2024.
On our new Who Won the Week, EDO Content Marketing Manager Aaron Taube and VP of Client Development Will Price take a look at the strategies Coors, Corona, and Miller Lite are using to drive engagement with a young, diverse audience during the summer tournament season.
Plus, we discuss the most effective auto ads of the year so far, with an analysis of how brands like Buick and Lexus are reframing their brand propositions and rolling out new vehicles.
Show us some love, see all the ads, and let us know what YOU think on social here (https://www.linkedin.com/feed/update/urn:li:activity:7216799557614010368)
25 Jun 2024
The Bear Is Back — And A Recap of NBA Finals Advertising
The NBA and NHL Finals are over, and prestige TV is heating up. On the new Who Won the Week, we break down the brands that won big en route to the Boston Celtics’ 18th NBA title and look forward to the highly anticipated third season of The Bear.
Join EDO Content Marketing Manager Aaron Taube and VP of Brand Partnerships Rebecca Sandidge as they dive into the data to reveal how the likes of Taco Bell, Burger King, Kia, Hyundai, and State Farm are making waves with effective TV advertising.
All that, plus Rebecca’s reaction to her beloved C’s taking home the O’Brien trophy.
2:04 - NBA Finals ads deliver 40x the impact of an average primetime ad
4:10 - Taco Bell outperforms average NBA Finals advertiser by 66%
5:22 - State Farm outperforms average NBA Finals advertiser by 157%
6:00 - The Bear returns for its third season on Hulu
8:10 - Burger King ads during The Bear reruns on FX were 45% more effective than the average advertiser running during the program
Show us some love, see all the ads, and let us know what YOU think on social here (https://www.linkedin.com/feed/update/urn:li:activity:7211481650084413441)
15 Jun 2024
America’s Pastime Goes Global, and The World’s Games Grow in the U.S.
Summer in the U.S. means three things: frozen treats, baseball … and cricket? On the new Who Won the Week, EDO content marketing manager Aaron Taube and VP of client development Will Borba take a look at Major League Baseball’s jaunt to London, the T20 Cricket World Cup on Long Island, and the globalization of U.S. sports media consumption.
How are quick-serve restaurant (QSR) brands like Dairy Queen, Taco Bell, and KFC driving consumer engagement with MLB advertising? Could cricket become the new F1? And what’s the next big advertising event on the MLB calendar?
Get the answers to these questions and more on the new Who Won the Week!
Time Stamps:
0:56 - London Series ads outperform MLB average during both games
3:38 - MLB hosts special game June 20 at Negro Leagues ballpark in Birmingham, AL.
5:16 - QSR brands Taco Bell, Dairy Queen, and KFC drive results with MLB advertising
7:25 - T20 Cricket World Cup continues trend of international sports coming to the U.S.
11:28 - Streamers drive adoption of new sports with engaging reality series
Show us some love, see all the ads, and let us know what YOU think on social: here (https://www.linkedin.com/feed/update/urn:li:activity:7206702668604395521)
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