Unlock your hidden potential with the Who Ya Know Show by ClearPath Wealth Strategies, where 'Who Ya Know' can make all the difference in your wealth, health, business, career, relationships and life! Join Trevor Houston and Mark Elder as they interview industry top experts to uncover success blueprints and actionable steps for becoming your best self. As licensed financial professionals, they also offer insurance and financial products through various carriers. Content is for informational purposes only. Guest views/opinions do not reflect the hosts. For more info, visit 👉 CPWstrategies.com

Who Ya Know Show
Claim This Podcastby Trevor Houston
Podcast Authority
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Podcast Overview
Unlock your hidden potential with the Who Ya Know Show by ClearPath Wealth Strategies, where 'Who Ya Know' can make all the difference in your wealth, health, business, career, relationships and life! Join Trevor Houston and Mark Elder as they interview industry top experts to uncover success blueprints and actionable steps for becoming your best self. As licensed financial professionals, they also offer insurance and financial products through various carriers. Content is for informational purposes only. Guest views/opinions do not reflect the hosts. For more info, visit 👉 CPWstrategies.com
Language
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Publishing Since
5/19/2020
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Recent Episodes

May 18, 2026
Best Known Beats Best: The Job Search Truth Nobody Tells You | Trevor Houston & Mark Elder
Host Trevor Houston and guest Mark Elder discuss how personal branding and visibility, not just qualifications, attract job opportunities.

April 6, 2026
Why Most People Fail at Influence. And How to Ethically Win the Power Game | René Rodriguez
<p><br><br>What if your reality isn’t as objective as you think?</p><p>What if the way you see the world is being shaped by invisible gaps your brain is constantly filling in?</p><p>In this episode, Trevor Houston speaks with René Rodriguez, a renowned expert in behavioral neuroscience. He is a bestselling author and keynote speaker, recognized for his insights into how belief and identity drive human behavior and influence. Rene has helped leaders and organizations understand the subconscious operations of influence and the role of identity in shaping outcomes. His work delves into the ethical considerations of persuasion, especially in the context of AI and social media, making him a leading voice in the field of influence and communication.</p><p>In this powerful conversation, we dive into the psychology of influence, identity, and the “narrative gap” the space where assumptions are formed and beliefs are created. From AI to media to personal relationships, you’ll discover how influence operates beneath the surface and how to take back control.</p><p><br></p><p><strong>Resources:</strong></p><ul><li>René Rodriguez on LinkedIn: https://www.linkedin.com/in/learnwithrene/</li><li>Trevor Houston on LinkedIn: <a href="https://www.linkedin.com/in/trevorhouston/"><u>https://www.linkedin.com/in/trevorhouston/</u></a></li><li>Career Comeback Mastermind: <a href="https://calendly.com/tmhouston/mastermind"><u>https://calendly.com/tmhouston/mastermind</u></a></li><li>Subscribe: <a href="https://podcasters.spotify.com/pod/show/who-ya-know-show"><u>https://podcasters.spotify.com/pod/show/who-ya-know-show</u></a> </li><li>Trevor Houston is a Financial Advisor offering insurance/financial products through various carriers. For more info visit <a href="http://cpwstrategies.com/"><u>http://cpwstrategies.com</u></a></li></ul><p><br><strong>Chapters:</strong></p><p>(0:00) Introduction to influence, neuroscience, and identity</p><p>(1:51) Influence as social manipulation, AI’s role, and psychological manipulation era</p><p>(3:51) Success is linked to identity, not just strategy</p><p>(4:33) Identity shapes perception and how the brain interprets reality</p><p>(6:00) Challenging societal constructs like age and opportunity</p><p>(8:16) The role of perception, self-talk, and reframing narratives</p><p>(9:37) Data vs. bias: how perception gets distorted</p><p>(12:39) Overcoming the belief that you're not enough or too late</p><p>(13:17) Embracing failure as a path to growth</p><p>(16:36) The myth of influence and what it really takes to lead</p><p>(17:37) Ethical influence vs. manipulation</p><p>(20:04) The moral responsibility behind influence</p><p>(24:21) Emotional triggers and psychology behind influence</p><p>(25:44) Questioning sources and credibility</p><p>(27:07) Self-awareness in how we are influenced</p><p>(30:34) AI’s role in shaping human behavior and decision-making</p><p>(32:43) Free will, accountability, and personal responsibility</p><p>(33:52) Ownership as the foundation of success</p><p>(39:45) Asking “What am I meant to learn here?”</p><p>(43:51) Narrative shapes reality and fills perception gaps</p><p>(46:15) Controlling the stories you tell yourself</p><p>(47:13) The ongoing battle for influence in media and society</p><p>(50:10) Social media’s impact on perception and emotions</p><p>(53:13) The shift from objective truth to narrative-driven truth</p><p>(54:50) Critical thinking as a survival skill</p><p>(56:45) The power of words in shaping reality</p><p>(59:21) Influence as legacy and living with purpose</p><p>(1:00:52) Teaching intentional living to the next generation</p><p><br></p>

March 16, 2026
Building Wealth and Freedom through Franchise Ownership | Giuseppe Grammatico
Financial Advisor Trevor Houston interviews franchise expert Giuseppe Grammatico about building wealth and freedom through strategic franchise ownership.
405 total episodes available with 35 transcripts
Recent guests on Who Ya Know Show
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Mark Elder
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Giuseppe Grammatico
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Lauren Schmidt
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Trevor Houston
Guest
Tim Rexius
Guest
Bill Wallace
Guest
Grant Joung
Guest
Dr Yang
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James Pence
Guest
Melissa Walker
Guest
Nikki Duncan
Guest
ChatGPT
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This podcast updates daily.
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This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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