WholeStory is the official podcast of Food & Drink Wholesale UK (FWD), where members and other guests talk about the latest news and challenges facing the wholesale sector.
WholeStory - An FWD Podcast
Claim This Podcastby Food & Drink Wholesale UK
41 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇬🇧
4
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality8
Social0
YouTube0
Engagement0
Podcast Overview
WholeStory is the official podcast of Food & Drink Wholesale UK (FWD), where members and other guests talk about the latest news and challenges facing the wholesale sector.
Language
🇺🇲
Publishing Since
11/22/2023
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4
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality8
Social0
YouTube0
Engagement0
5
Excellent Areas
1
Good Performance
13
Growth Opportunities
excellent
Episode Length
20 minutes
Performing excellently!
good
Show Experience
19 episodes over 1.8 years
Recommendations available
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poor
Publishing Consistency
Every 34 days
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Recent Episodes
July 2, 2026
WholeStory 14.26: Political Update
What does a Burnham government look like and what does it mean for FWD members? Following Andy Burnham's policy speech earlier this week, this special political update of the WholeStory podcast explores Burnham's policy priorities. These include giving power to local leaders to ensure economic growth, the creation of No. 10 North, a second centre of power in Manchester, and a reform of business rates. The discussion also turns to new Food Minister Stephen Morgan MP, the next steps for the Food Resilience Commission, MP summer site visits to member depots, and the upcoming Wholesale Star Awards, recognising young people working in the sector. Don't miss this essential update during one of the most significant political periods since Labour came to power.
July 1, 2026
WholeStory 13.26: Datassential - Trends
In the latest episode we're joined by Marianne Shick, VP of Sales, Key Accounts, at Datassential to discuss the trends we're seeing in 2026 and what to expect in the year ahead. As a new Service Provider Partner of FWD, Datassential helps the wholesale sector stay ahead. In the conversation Marianne explores quick service trends, why consumers are still opting for taste over price, the rise of the spicy menu and the new drink staple, matcha. Of course, no conversation on data would be complete without mentioning AI. Marianne's advice is to proceed but with caution. Also, why there's no such thing as bad data, just unused data. Listen to the conversation.
May 29, 2026
WholeStory 12.26: Coca-Cola Europacific Partners - World Cup ready
In this new episode of WholeStory, we’re joined by Coca-Cola Europacific Partners to explore how wholesalers can get ready for one of the biggest commercial opportunities of the year: the Fifa World Cup. From high-impact depot activations to driving footfall, engagement and sales across pubs, bars and foodservice, the conversation looks at how major sporting moments can create real value for wholesale businesses when suppliers and wholesalers work together effectively. The episode also explores changing consumer behaviours around live sport, social occasions and food-to-go, alongside the growing importance of collaboration across the supply chain to turn excitement around the tournament into measurable sales growth. Packed with practical insight, activation ideas and commercial opportunities, this is essential listening for wholesalers looking to make the most of a huge trading moment.
41 total episodes available
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Frequently asked questions
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- What is WholeStory - An FWD Podcast?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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