Why Did We Start This?

About Why Did We Start This?

You started your business for freedom. So why does it feel like a trap? Most business owners start out wanting more time and more money, but end up working 80 hours a week for a boss they can't stand (themselves). They guess based on their bank balance, dread tax season, and have no idea what they can actually pay themselves this month. Why Did I Start This? is a weekly podcast for faith-driven business owners who are tired of the financial chaos. Hosted by Fractional CFO Penny Armbruster and operations expert Jonathan Armbruster, they help you build the right financial ecosystem so you can reclaim your paycheck, your time, and your business. Every Monday through Saturday, we tackle the real issues your CPA isn't talking to you about. The problem isn't you. The problem is the absence of a financial system built for your business. Join us daily to stop guessing, start leading, and finally build a business that pays you. Ready to see where your numbers really stand? Book a free Financial Check-In at 1610consulting.com.

Publisher

Penny Armbruster

Category

business · business · religion & spirituality

Language

en

Explicit

No

First episode

10 Aug 2026

Latest episode

2 Nov 2026

Latest episodes

72 episodes in the feed.

1. 

   2 Nov 2026

   What a 25-Tab Spreadsheet Missed About Cash Flow

   I walk through the cash flow, profit, capacity, and planning questions Jonathan and I used before expanding 1610 Consulting. I also explain working capital, review receipt capture software, and share how disconnected systems can hide financial problems.

2. 

   31 Oct 2026

   Are Square's Fees Still Worth It as You Grow? | Software Saturday

   I look at Square's payment tools, processing costs, and fit for small businesses, with questions to ask before adding payroll, banking, or financing.

3. 

   30 Oct 2026

   QuickBooks Says All Caught Up. Are Your Books Actually Right? | Friday Fundamentals

   I explain the two balances in your QuickBooks bank feed, common sources of differences, and why clearing the feed does not replace statement reconciliation.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

12 ratings

Contact Why Did We Start This?

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.