From face to face to regular giving and from high value to reporting back, the roots of our favourite fundraising techniques go back many, many years. It's astounding that the ideas and tactics our fundraising forebears developed still boost income when we use them in the technologically advanced environment of today. As a result, when I consider a fundraising problem I always look to the past and use that understanding to create a solution for today. As part of my personal fundraising journey I've been spending time with the fundraisers who were involved in some of the most amazing campaigns from the second half of the 20th century to see what what I can learn from them. And I thought it would be a good idea to share their thoughts and stories so everyone can benefit - so I recorded them. This series of podcasts is the result.
Why do people give?
Claim This Podcastby Mark Phillips
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Podcast Overview
From face to face to regular giving and from high value to reporting back, the roots of our favourite fundraising techniques go back many, many years. It's astounding that the ideas and tactics our fundraising forebears developed still boost income when we use them in the technologically advanced environment of today. As a result, when I consider a fundraising problem I always look to the past and use that understanding to create a solution for today. As part of my personal fundraising journey I've been spending time with the fundraisers who were involved in some of the most amazing campaigns from the second half of the 20th century to see what what I can learn from them. And I thought it would be a good idea to share their thoughts and stories so everyone can benefit - so I recorded them. This series of podcasts is the result.
Language
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Publishing Since
12/2/2019
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Recent Episodes
January 27, 2025
The one where we discuss what donors tell us about why they give with Amber Nathan
Have you ever wondered what really makes people give to charity – and why they sometimes stop? Well, we’ve got the answers for you in today’s episode of Two Ps on a Pod!Together with Giles Pegram CBE, I’m interviewing Bluefrog’s Head of Research, Amber Nathan who has spent much of the last twenty years interviewing thousands of donors worldwide. This conversation is packed full of insights that will transform your fundraising strategy.Here’s what you’ll learn:• The real emotional drivers that...
January 15, 2025
The second part of our Regular Giving discussion
If you’re looking for deeper insights into what’s working (and what’s not) in regular giving, Giles Pegram and I are back with Part Two of our deep dive into all things RG on this new episode of Two Ps on a Pod.Here’s what we’re covering today:Stewardship & Upgrades – How and when to upgrade regular givers, and by how much.Mid-Value Giving & Membership Programmes – The pros, cons, and how to build RG portfolios effectively.1% Attrition Challenge – Can we realistically achieve this? Wh...
January 8, 2025
The one where we discuss Regular Giving
🎙️ In Today's Episode: A Deep Dive into Regular GivingJoin us as we explore the fascinating subject of Regular Giving (RG) – from its origins in religious tithing to products like child sponsorship and RoomSponsor. Discover how RG has become a cornerstone for driving sustained, long-term impact.We tackle pressing challenges, such as the overuse of low-value asks and the pitfalls of traditional "urgent" messaging, which can dilute donor engagement. Plus, we delve into the dynamics of donor beh...
19 total episodes available
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- What is Why do people give??
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This podcast updates bi-weekly.
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This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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