How often does this podcast release new episodes?

This podcast updates bi-weekly.

Where can I listen to this podcast?

This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Why It Matters

Claim This Podcast

by Michael Gough

5.0(4 reviews)

36 episodes

Updated Bi-weekly

Accepts GuestsHas SponsorsLocation 🇬🇧

Podcast Authority

Beta

PoorBased on show quality, social media presence, reviews, charts, and more

Quality42

Social0

YouTube0

Engagement27

Learn more

Podcast Overview

A collection of interviews with leaders who are passionate about something that is at risk of being overlooked. Sometimes it's a brand, a product or a service but it can also be an idea - something that is losing its relevancy for many. And to re-establish relevance you need someone with vision and drive to explain why it matters. These conversations are hosted by Michael Gough. He's a consultant with over twenty-years experience in helping organisations develop clear, concise and compelling brand and marketing that delivers growth. Get in touch with Michael using the email podcast@whyitmatters.co.uk Or follow him on Instagram @ _whyitmatters_

Language

🇺🇲

Publishing Since

5/10/2021

Visit Website View on Apple Podcasts RSS Feed

🇺🇸 Charts #3

Outreach generated

Apple 142

Spotify 827

Instant mention tracking

Perfect fit!

Unlock The Full Podcast Authority Score Report

See how your podcast performs across key metrics

Podcast Authority

Beta

PoorBased on show quality, social media presence, reviews, charts, and more

Quality42

Social0

YouTube0

Engagement27

Learn more

Excellent Areas

Good Performance

Growth Opportunities

excellent

Episode Length

41 minutes

Performing excellently!

good

iTunes Tags

7.2/10

Recommendations available

Unlock the full report to see detailed tips

poor

Publishing Consistency

Every 52 days

Recommendations available

Unlock the full report to see detailed tips

+16 More Metrics

Unlock comprehensive insights including:

• YouTube presence analysis
• Social media reach metrics
• RSS compliance scoring
• Podcast 2.0 features
• Technical standards

What's Included in Your Full Report

Detailed Analytics

Complete breakdown of all 19 authority metrics
Personalized recommendations for each metric
Industry benchmarks and comparisons
Technical RSS feed analysis and compliance scoring

Growth Strategies

Step-by-step action plans for improvement
Quick wins to boost your score immediately
Pro tips from successful podcasters

Get your free podcast insights report

See how your show performs across every key metric

Instant delivery

No spam

Attract Better Guests

High authority scores make your podcast more attractive to industry leaders and influencers who want to appear on credible shows.

Secure Sponsorships

Sponsors look for podcasts with proven authority and engagement. Your score demonstrates your podcast's value to potential partners.

Grow Your Audience

Understanding your strengths and weaknesses helps you make data-driven decisions to expand your listener base effectively.

1 verified contact email on file for Why It Matters

Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.

See contact details

Recent Episodes

December 17, 2025

34. Why Richer Conversations Matter

<div> <div>What happens when you stop racing through a script and start really listening?</div> </div> <div> <div> </div> </div> <div> <div>In this episode, I'm joined by Miranda Birch. Miranda spent nearly 25 years at the BBC as a producer, presenter and interviewer. Now she runs a consultancy called The Richer Conversations, helping founders and marketers have short, focused conversations that uncover real stories and genuinely useful content.</div> </div> <div> <div> </div> </div> <div> <div>This one's for you if you ever need to interview clients or customers, draw out stories from colleagues or partners, or help people think more clearly simply by the way you listen.</div> </div> <div> <div> </div> </div> <div> <div>We talk about the practical stuff.</div> </div> <div> <div>How to move past safe, surface answers.</div> </div> <div> <div>How to ask about "firsts" so people share the moments that actually mattered.</div> </div> <div> <div>How to drill down from vague words like respect into concrete scenes you can picture.</div> </div> <div> <div> </div> </div> <div> <div>One line that stayed with me comes from Nancy Kline, via Miranda:</div> </div> <div> <div>The quality of your attention shapes the quality of other people's thinking.</div> </div> <div> <div> </div> </div> <div> <div>You can feel that in the way Miranda works. Not as a technique, but as a form of respect.</div> </div> <div> <div> </div> </div> <div> <div>So switch off your phone. Ask one good question. Then stay with the answer long enough for something new to surface.</div> </div> <div> <div> </div> </div> <div> <div>If you're tired of thin insights and shallow case studies, this conversation should both encourage and stretch you. You'll leave with questions you can use this week.</div> </div>

November 27, 2025

33. Why Storytelling Matters

<div>Storytelling gets treated like decoration. A flourish. Something you add once the "real work" is done. But the truth is sharper. Story is the spark that brings everything else to life. </div> <div> </div> <div>In this episode, I'm joined by Jon Burkhart. Texas-born. West London based. A career that runs from sports marketing to real-time social to helping brands pitch with more conviction. He runs TBC Global and brings the kind of restless, inventive energy that makes rooms sit up. </div> <div>What stayed with me was Jon's definition of a good story. Not something new. Something true. A messy human insight told in a fresh way that shakes a memory loose. The line that makes someone think: I've always felt that, but no one's ever said it quite like that. </div> <div> </div> <div>If you care about making your work land, this conversation will help. We talk about: </div> <div>• Bringing emotion and humour into industries that default to logic </div> <div>• Using story to build trust rather than just grab attention </div> <div>• Deciding who the real hero is in your marketing </div> <div>• Keeping the human heartbeat strong in an age of AI </div> <div> </div> <div>It's equal parts useful and uncomfortable, in the best way. The kind of conversation that makes you want to scrap a few slides and tell one sharper, truer story instead.</div> <div> </div>

October 17, 2025

32. Why Brand Tracking Matters

<div> <div>Marketers are under pressure to prove their worth. Budgets shrink. Targets grow. So we chase clicks, conversions and short-term wins, and forget the thing that makes them possible: brand.</div> </div> <div> <div> </div> </div> <div> <div>Brand tracking shows what people really think and feel about your business. The truth outside your own echo chamber. That’s why Matt Herbert co-founded Tracksuit, to put brand back where it belongs in the boardroom. Because when you measure what matters, creativity gets braver, instincts get sharper and growth gets real.</div> </div> <div> <div> </div> </div> <div> <div>If you’ve ever had to defend the value of brand, this episode will give you fresh firepower.</div> </div>

36 total episodes available

Deep-dive analytics for Why It Matters

Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Why It Matters?: A collection of interviews with leaders who are passionate about something that is at risk of being overlooked. Sometimes it's a brand, a product or a service but it can also be an idea - something that is losing its relevancy for many.

And to re-establish relevance you need someone with vision and drive to explain why it matters.

These conversations are hosted by Michael Gough. He's a consultant with over twenty-years experience in helping organisations develop clear, concise and compelling brand and marketing that delivers growth.

Get in touch with Michael using the email podcast@whyitmatters.co.uk

Or follow him on Instagram @ whyitmatters
How often does this podcast release new episodes?: This podcast updates bi-weekly.
Where can I listen to this podcast?: This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Information about guest appearances is not available.

Legal Disclaimer

Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.

All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.

We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.

While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.

By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.