Why do some ideas capture the world’s attention while others disappear? In Why It Resonates, Lem Zakharia; founder of Bedou and former producer of Abbie Chatfield’s podcast, explores the cultural phenomena that unexpectedly spread, influence people, and shape conversations. Each episode takes a single object, show, movement, or trend — from America’s Next Top Model to Stanley Cups, viral internet formats, or grassroots ideas — and asks a simple question: Why did this resonate with people?
Podcast Overview
Why do some ideas capture the world’s attention while others disappear? In Why It Resonates, Lem Zakharia; founder of Bedou and former producer of Abbie Chatfield’s podcast, explores the cultural phenomena that unexpectedly spread, influence people, and shape conversations. Each episode takes a single object, show, movement, or trend — from America’s Next Top Model to Stanley Cups, viral internet formats, or grassroots ideas — and asks a simple question: Why did this resonate with people?
Language
🇺🇲
Publishing Since
3/24/2026
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Recent Episodes
July 15, 2026
True Crime
<p>True crime was never just a genre. It was the first time a murder podcast made a stranger's worst day feel like something you could solve from your couch.</p><p>But why did cheap 16th century crime pamphlets turn into a $300 million Netflix deal, make Monster the platform's second most watched English language series ever, and become the thing millions of otherwise kind, empathetic people spend their evenings inside? And why, decades after Unsolved Mysteries first aired, is the pull still working just as hard?</p><p>In this episode of Why It Resonates, Lem Zakharia breaks down the psychology, storytelling, and marketing behind true crime, and why a genre built on uncontrollable fear became one of the most reliable engagement drivers in entertainment, and one of the most female-dominated fandoms in media today.</p><p>From Truman Capote's In Cold Blood turning crime into literature, to The Teacher's Pet helping drive real momentum in Lynette Dawson's cold case, to women consistently choosing survival information over the violence itself, this is a deep dive into why the murder was only ever the delivery system, and why in a world that rarely hands out clean endings, people are still chasing that one small hit of justice.</p><p>New episodes weekly.</p><p>Subscribe for more episodes unpacking the ideas, trends, and moments that capture global attention.</p>
July 8, 2026
White Fox
<p>White Fox was never just a hoodie brand. It was the first time a bus stop ad made a teenage girl feel personally noticed by a piece of clothing.</p><p>But why did a couple's eBay side hustle turn into a billion dollar empire, get one in every eight tween girls wearing the same crop top, and become the outfit daughters and mums were fighting over in the same wardrobe? And why, more than a decade later, is the recognition still working just as hard?</p><p>In this episode of Why It Resonates, Lem Zakharia breaks down the psychology, storytelling, and marketing behind White Fox, and why a brand built on being seen became one of the fastest growing labels of the 2010s, and one of the most dominant forces in Australian fashion today.</p><p>From the Kim Kardashian dress that doubled in resale value overnight, to White Fox University turning ordinary fans into unpaid ambassadors, to the 154% activewear spike during Sydney's lockdowns, this is a deep dive into why the clothes were only ever the delivery system, and why in an era of chronic online loneliness, people are still chasing that one small hit of being noticed.</p><p>New episodes weekly. </p><p>Subscribe for more episodes unpacking the ideas, trends, and moments that capture global attention.</p>
July 1, 2026
Tamagotchis
<p>Tamagotchi was never just a toy. It was the first time a machine made you feel morally responsible for keeping something alive.</p><p>But why did a plastic egg with three buttons and a black and white screen turn kids into grieving parents, get banned from schools across the world, and become a genuine social status symbol? And why, almost thirty years later, are adults buying them back for themselves?</p><p>In this episode of Why It Resonates, Lem Zakharia breaks down the psychology, storytelling, and design behind Tamagotchi, and why a toy built on guilt and intermittent reinforcement became one of the most addictive products of the 90s, and one of the most soothing in 2026.</p><p>From the real time clock that could wake you up at 2am, to the permanent death with no pause button that turned kids into funeral hosts and letter writers, to the quiet return of Tamagotchi now as an antidote to infinite scrolling, this is a deep dive into why a few pixels and a name were enough to flip our brains into caring, and why in an era of maximum stimulation, people are choosing a burden with a bottom all over again.</p><p>New episodes weekly.Subscribe for more episodes unpacking the ideas, trends, and moments that capture global attention.</p>
17 total episodes available
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- What is Why it Resonates?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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No, this podcast does not typically feature guests.
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