Why It Works by Market Behaviourally

About Why It Works by Market Behaviourally

Why do some marketing campaigns go viral, change behaviour, and drive real results—while others fall flat? Why It Works is the podcast that answers that question. Hosted by Matthew Wellington, and brought to you by Market Behaviorally, this show breaks down iconic marketing campaigns through the lens of behavioural science, behavioural economics, and behaviour analysis. Each episode explores: ✅ What the campaign did ✅ Why it resonated with people ✅ The behavioural principles driving its success ✅ How you can apply the same strategies to grow your business Whether you’re a marketer, entrepreneur, or just fascinated by what makes people tick, this podcast will change the way you think about marketing. Real campaigns. Real science. Actionable insights. 🎧 Subscribe and start thinking more behaviorally about why great marketing… works.

Publisher

Matthew Wellington

Category

business · education · science

Language

en

Explicit

No

First episode

14 May 2025

Latest episode

3 Jun 2025

Latest episodes

3 episodes in the feed.

1. 

   3 Jun 2025

   Prime Day, Prime Psychology: What Makes It Work? | Why it Works by Market Behaviourally

   Host Matthew Wellington analyzes Amazon Prime Day, explaining how it leverages behavioral science principles like scarcity and social proof to create a global shopping phenomenon, in this insightful episode.

2. 

   27 May 2025

   Why “You’re Not You When You’re Hungry” Works - Snickers

   Host Matthew Wellington analyzes Snickers' iconic "You're Not You When You're Hungry" campaign, revealing how behavioral insights fueled creativity, drove sales, and reshaped cultural language for effective marketing; this is an analytical episode.

3. 

   14 May 2025

   Your Name on a Bottle: The Behavioural Genius Behind Share a Coke

   This episode explores Coca-Cola's "Share a Coke" campaign, revealing the behavioral principles that transformed a simple idea into a global phenomenon and reversed a sales slump.

Podcast Authority Score: 11 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

22

Social presence

0

YouTube

0

Engagement

0

Contact Why It Works by Market Behaviourally

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.