- 11
- Episodes
- 9
- Ratings
- 2024
- First episode
About Why People Do Stuff
This is the podcast for entrepreneurs all about why people (including you and your audience) do what they do. Psychology and behavior insights to help you understand yourself as a business owner, and your audience, so you can influence and SELL more of your amazing programs, courses and services. This is brand spanking new, and lots of amazing things coming so make sure you subscribe or follow on your listening app of choice. This podcast explores why your audience would buy what you offer (or why not!)... from marketing psychology, mental triggers, personality types, influence + persuasion... to things that impact what you include in your offers and programs, pricing strategies and secrets behind successful (and failed!) online launches. And, on top of that, why we all, as business owners, or parents of entrepreneurially minded kiddos, or introverts or extroverts do all the things we do. And even how to influence and predict these behaviors so we can have more fascinating interactions, make more impact, and be more successful in life and business. This podcast is hosted by the creators of whypeopledostuff.com, serial entrepreneurs who have had our own journey of figuring things out from $0 failures, all the way to 6 figure launches of our online programs. Join us as we talk about, and with, some of the brightest minds in the world about life, business, and psychology… and what it takes to really understand why people do stuff. 🔗 Head over to http://whypeopledostuff.com for more awesome goodies, and go follow our Instagram at https://www.instagram.com/molly.whypeopledostuff/, slide into our DMs and comment on posts so we know what you think!
- Category
- business · education
- Language
- en
- Explicit
- No
- First episode
- 7 Apr 2024
- Latest episode
- 9 Jul 2024
Latest episodes
11 episodes in the feed.
9 Jul 2024
Hidden Benefits of High Ticket Offers (plus tips on how to create them)
One of the main things we're known for is come up with creative high-value (aka high-ticket) offers. Especially at times when we had an emergency and needed quick cash, or times that we wanted to create something super impactful for a small group of people in our audience. There are tons of great reasons (and even hidden ones you never thought of!) to have a high-ticket offer included in the things you offer for sale... EVEN if you never sell it. When you're done listening, head over to https://whypeopledostuff.com to grab a free PDF download that will help you with creating your offers... the Secret List of Irresistible Features for Your Courses, Programs & Memberships (https://whypeopledostuff.com) In this episode, we talk about: The right time to create or revamp your high ticket offers. The hidden benefits that come with high ticket offers (spoiler: they’re not just about the money). How high ticket offers can transform your business, even if you have a small audience. Why high ticket buyers are often easier clients. The common pitfalls to avoid when designing your premium programs. The balance between offering value and avoiding over-delivery. Plus, we get into some real talk about the flexibility and creative freedom that high ticket offers provide, especially when you need a financial boost quickly. If you’ve ever been hesitant about diving into the world of high ticket offers, this episode is packed with insights that might just change your mind. Also, if you found value in this episode, please leave us a review and share it with others who might benefit from these insights. ** WHO ARE THESE PEOPLE anyway? Serial entrepreneurs, quick-starters, researchers, nerds and goofballs. This show is for business owners who love interesting conversations about how minds work. After many years of running several high-profit multi-6-figures/year businesses (with very little team and a super tiny audience), Molly & Jason are the brains behind WhyPeopleDoStuff.com (https://WhyPeopleDoStuff.com) - a place for entrepreneurs to learn more about how their audience's mind works... what people want, why they buy, how they think, and how to work out your OFFERS and sales skills around those core key psychological quirks and rules. Molly is a self-proclaimed people nerd. Mildly extroverted, bubbly, empathetic and a "genius" according to her friends and kids. She collects coffee mugs and introverts. Jason is a critical thinking analyzer... picking apart puzzles and proudly carrying an "Extreme Introvert" label. Their kids (Kyle, Julia and Casey) are homeschooled, taken all over the world (thanks to the online business lifestyle!) and spend an inordinate amount of time talking about psychology. Occasionally the kids will make appearances on the show as well... talking about things that they themselves have become early experts in. The show will also have other guests on, helping all of us entrepreneurs love & understand the wonderful world of... why people do stuff. Interested in being a guest or having us on your show? Email us at podcast@whypeopledostuff.com (mailto:podcast@whypeopledostuff.com). ** 🔗 As always, there are cool things over at whypeopledostuff.com for you to check out. ▶️ Head to this episode on YouTube here (https://youtu.be/WIqFLiNFDAU) to leave a comment! 🔔 Don't forget to follow this podcast so you get notifications about new episodes, and if you love it - we'd be so grateful for a 5 star review down below! 🥰
3 Jul 2024
From Overworked to Overjoyed: Designing a business that gives you freedom first, and enhances your life instead of overrunning it
In this episode, we dive into a common mistake many business owners make that leads to unhappiness and burnout: not designing their lifestyle first. We explore why it's crucial to prioritize your desired lifestyle and how to align your business to support it. Here are the key takeaways from our discussion: Why you may have gotten away from why you started your business in the first place. Many people start their businesses to escape a job they dislike and to create a better lifestyle for themselves and their families. The mistake is assuming that once the business is set up, the desired lifestyle changes will naturally follow. The Illusion of Freedom: Simply having control over your schedule and potential income doesn't automatically translate to more free time or higher earnings. Without intentional design, your business can quickly overrun your life, leading to even less free time than before. Setting Boundaries: Establishing clear boundaries for your work schedule is essential. Block off time for rest, family, and hobbies. Saying no to clients or opportunities that don't fit within your boundaries is crucial for maintaining a healthy work-life balance. Focus and Simplification: How to avoid the trap of overloading your business with multiple offerings that dilute your focus and energy. Simplify your business model to focus on high-impact activities that align with your goals and values. Surround Yourself with Other Awesome People: Being around other successful and happy entrepreneurs can help you see new possibilities and stay motivated. Join masterminds, attend workshops, and engage with communities that share your values and aspirations. Value Your Well-Being: Taking care of your physical and mental health is paramount. Ensure you get enough sleep, exercise, and relaxation. Regularly reassess your goals and boundaries to stay aligned with your desired lifestyle. People to Imitate: We share stories of entrepreneurs who have successfully designed their businesses to support their desired lifestyles, demonstrating that it is possible with the right mindset and strategies. Practical Tips: We talk about exact steps you can take to make sure you have plenty of non-negotiable personal time, and how to be strategic with your projects and say no to anything that doesn't align with your core goals. What's next: Head to this episode over on YouTube and leave a comment about where you're struggling with balancing your business and lifestyle. Be sure to like, follow, and subscribe to stay updated on future episodes. WHO ARE THESE PEOPLE anyway? Serial entrepreneurs, quick-starters, researchers, nerds and goofballs. This show is for business owners who love interesting conversations about how minds work. After many years of running several high-profit multi-6-figures/year businesses (with very little team and a super tiny audience), Molly & Jason are the brains behind WhyPeopleDoStuff.com (https://WhyPeopleDoStuff.com) - a place for entrepreneurs to learn more about how their audience's mind works... what people want, why they buy, how they think, and how to work out your OFFERS and sales skills around those core key psychological quirks and rules. Molly is a self-proclaimed people nerd. Mildly extroverted, bubbly, empathetic and a "genius" according to her friends and kids. She collects coffee mugs and introverts. Jason is a critical thinking analyzer... picking apart puzzles and proudly carrying an "Extreme Introvert" label. Their kids (Kyle, Julia and Casey) are...
26 Jun 2024
The Dark Side of Persuasion: A Cautionary Tale of Scams and Manipulation
Episode Summary: In this eye-opening episode, we dive into the murky waters of manipulation and persuasion, exploring how the very tactics used to foster trust and connection can be weaponized for deception. We share a deeply personal story about someone we know closely, who fell victim to a sophisticated scam, losing an enormous amount of money. Through this tale, we uncover the psychological triggers and manipulative techniques employed by scammers and discuss how entrepreneurs can use similar tactics ethically to build genuine relationships and successful businesses... As well as the key differences between manipulation, and a persuasion superpower. Key Topics: Understanding Manipulation vs. Persuasion Recognizing Red Flags: Identifying the signs of a scam and how seemingly legitimate interactions can be deceptive. How understanding human psychology can help avoid getting scammed. The importance of transparency and honesty in business practices. The value of using persuasion tactics ethically to benefit clients and build trust. How marketers and entrepreneurs can apply these lessons to enhance their own practices. The role of ethical persuasion in creating successful and trustworthy businesses. Connect with Us: Website: WhyPeopleDoStuff.com (http://whypeopledostuff.com/) YouTube: Why People Do Stuff (https://youtu.be/fighq0FLr_A) Thank you for tuning in, and we'll see you in the next episode! ** WHO ARE THESE PEOPLE anyway? Serial entrepreneurs, quick-starters, researchers, nerds and goofballs. This show is for business owners who love interesting conversations about how minds work. After many years of running several high-profit multi-6-figures/year businesses (with very little team and a super tiny audience), Molly & Jason are the brains behind WhyPeopleDoStuff.com (https://whypeopledostuff.com/) - a place for entrepreneurs to learn more about how their audience's mind works... what people want, why they buy, how they think, and how to work out your OFFERS and sales skills around those core key psychological quirks and rules. Molly is a self-proclaimed people nerd. Mildly extroverted, bubbly, empathetic and a "genius" according to her friends and kids. She collects coffee mugs and introverts. Jason is a critical thinking analyzer... picking apart puzzles and proudly carrying an "Extreme Introvert" label. Their kids (Kyle, Julia and Casey) are homeschooled, taken all over the world (thanks to the online business lifestyle!) and spend an inordinate amount of time talking about psychology. Occasionally the kids will make appearances on the show as well... talking about things that they themselves have become early experts in. The show will also have other guests on, helping all of us entrepreneurs love & understand the wonderful world of... why people do stuff. Interested in being a guest or having us on your show? Email us at podcast@whypeopledostuff.com (mailto:podcast@whypeopledostuff.com). ** 🔗 As always, there are cool things over at https://whypeopledostuff.com (https://whypeopledostuff.com) for you to check out. 🔔 Don't forget to follow this podcast so you get notifications about new episodes, and if you love it - we'd be so grateful for a 5 star review down below! 🥰
22 May 2024
Why Entrepreneurs Have Weird Brains (that other people might not understand)
🔔 Don't forget to follow this podcast so you get notifications about new episodes, and if you love it - we'd be so grateful for a 5 star review down below! 🥰 ** Hey there, welcome back to Why People Do Stuff! In this episode, we're diving into the crazy, exciting, and sometimes scary journey of leaving a stable job to start your own business... including dealing with people who JUST DON'T THINK THE WAY YOU DO. Like, perhaps, your family. You'll learn how to explain your hair-brained risky ideas to your family in a way that they might understand... and how to be more understanding of what's causing their (sometimes negative) reactions to your plans. Key Points: The Big Decision: Remembering the emotional and mental hurdles involved in leaving comfort and certainty of a comfy job for the wild ride of starting a business. Family Reactions: Navigating the mixed bag of family and friends' reactions when you announce you're ditching stability for the entrepreneurial dream. The Entrepreneurial Mindset: Why entrepreneurs think a little differently, love a good challenge, and sometimes aren't afraid to take risks (compared to the just-as-normal, certainty-driven, risk-averse people in your family). Overcoming Challenges: The traits that keep entrepreneurs going through thick and thin... including traits that others see as very very strange. Finding Your Tribe: The magic of finding a supportive community who gets you and your wild ideas. Risk and Reward: Balancing the excitement of new ventures with the reality of risks and how to prepare for them... and how to use your "unsupportive" friends and family's advice to your advantage. Personality Traits: How your personality (and those around you) can impact your entrepreneurial journey. AND how to understand the fears, concerns, discouragement and doubts that are thrown at you by well-meaning people in your life. Continual Growth: Why you need to keep learning, growing, and shaking things up to avoid getting bored or burned out. Episode Highlights: Flashback to that key moment in a pizza joint deciding to start a business. Yes, garlic balls were a thing... back when we used to eat bread. The ups and downs of leaving a predictable job for the wild ride of entrepreneurship... and why on earth anyone would ever do such a thing (including YOU). Balancing a corporate job while building a business on the side, and the moment it was time to choose. Insights into the psychological traits that make entrepreneurs tick and keep them pushing forward. Join the Conversation: Ever faced a similar crossroad in your career? Share your story... Watch on YouTube (https://www.youtube.com/@WHYpeopleDOstuff) - drop a comment about which part of our chat hit home for you. Come over to our Instagram (https://www.instagram.com/molly.whypeopledostuff/) to chat and share your thoughts. Tune in to this episode for some laughs, some aha moments, and a whole lot of real talk about taking the leap into entrepreneurship. Whether you're just dreaming about starting a business or already in the thick of it, we've got some tips, stories, and encouragement for you. Let's do this! ** WHO ARE THESE PEOPLE anyway? Serial entrepreneurs, quick-starters, researchers, nerds and goofballs. This show is for business owners who love interesting conversations about how minds work. After many years of running several high-profit...
13 May 2024
#6: Getting People to Stick Through to the End
In this episode, we (Molly & Jason at whypeopledostuff.com) dive into all things about helping your clients or students actually follow through and get the results they signed up for. We chat about what might be holding them back, what you can do to help, and what’s totally up to them. Why do people buy access to the water, you lead them to it... and they don't drink it?! 🫣 It can be really upsetting and frustrating when you sell a program, course or service... and the people don't stick with it. They don't listen, follow through or stick around long enough to see results. Which means YOU feel like a failure. Or you blame humans for being human. Or both. What can you do to make sure that more of your people stick through and see the outcomes you'd love them to get? This episode will give you all new perspectives on what it takes to influence results for your clients & students... and which parts you do actually have control over. And some of the what's and why's of your mind as an entrepreneur... and your audience's mind, when it comes to how "success" is perceived in your programs. ** 🔗 Head over to https://www.instagram.com/molly.whypeopledostuff/ (https://www.instagram.com/molly.whypeopledostuff/) to hang out, talk to us about the episodes, comment, ask questions and stuff! 🔗 As always, there are cool things over at whypeopledostuff.com for you to check out. 🔔 Don't forget to follow this podcast so you get notifications about new episodes, and if you love it - we'd be so grateful for a 5 star review down below! 🥰 ** Key Points in this episode: Getting Clients to Follow Through: Figuring out what’s your responsibility and what’s on them. Leading clients to success without babysitting them. Increasing Client Successes: How your course design, pricing, and structure can make a huge difference. Early decisions and course formatting can seriously impact long-term results. Getting Clients to Share Their Wins: Creating a culture where clients feel comfy sharing their successes. How to tackle clients not reporting their results and why it’s not just about getting testimonials. Balancing Your Role and Client Responsibility: Avoiding that nasty imposter syndrome and keeping your confidence up. Finding the sweet spot between over-delivering and letting clients own their journey. Math that Guesses How Many People Will Apply What You Teach: How a certain "law" explains client results and why not everyone’s gonna make it. Understanding why some clients drop off, and why that’s okay. Avoiding Common Coaching Pitfalls: The most common pricing strategy that keeps you stuck feeling like no one listens to you. How a better way to structure your programs keeps clients committed and gets better results. Prepping Clients for Challenges: The importance of setting them up for the initial tough spots. Using simple analogies to explain progress and persistence... and what to expect from some personalities in your audience. Building a Supportive Community: Encouraging clients to shout out their wins and progress (because they might not if you don't do this!) Creating a group vibe that celebrates all victories, big and small. Tips for Coaches: Offering quick wins to keep clients pumped through early hurdles. Structuring programs to highlight early benefits...
4 May 2024
#5: When "It's Already Been Done"... Confidently Breaking Into a Saturated Market
Why (and How) People Confidently Break Into a Saturated Market When "It's Already Been Done" ** 🔗 Head over to https://www.instagram.com/molly.whypeopledostuff/ to hang out, talk to us about the episodes, comment, ask questions and stuff! 🔗 As always, there are cool things over at whypeopledostuff.com for you to check out. 🔔 Don't forget to follow this podcast so you get notifications about new episodes, and if you love it - we'd be so grateful for a 5 star review down below! 🥰 ** In this episode, we (Molly and Jason at whypeopledostuff.com) talk about the fascinating, scary and sometimes business-threatening experiences entrepreneurs face when they considering entering a market that seems over-done already. We talk about the mindsets, psychology and misconceptions that influence many coaches, course creators, service providers and entrepreneurs of all types, sometimes preventing them from entering markets (or continuing to put themselves out there in markets) that they perceive as saturated. We explore our own journey of starting an online coaching business, the lessons we learned and whether or not it's too late to share your unique perspective and skills. And how to STAND OUT when you do. This episode is a must-listen for you if you are feeling kind of hesitant about starting or expanding your business due to the perception of competition, or other people who are already in the market, or you've ever really just thought to yourself something like, "Who am I to do this? Who am I to teach this? I didn't invent this information. It's already out there. People already teach it. Who am I to get involved in this?" Or you just worry about standing out next to all of the other people who seem to have had the idea before you or are already going. And maybe you just feel like you're kind of permanently behind. This is just one of the many ways that you can understand yourself better and how that can impact your business and the decisions you make and the things that hold you back. And of course how quickly you can become successful once you do finally get out of your own way and get started. Which we can completely relate to and you'll find out why. So please enjoy this episode. And don't forget to head over to whypeopledostuff.com/podcast so that you can join the conversation and tell us what you think, and what YOUR experience has been confidently breaking into a new, expanded, or different market.
28 Apr 2024
#4: Psychology of Pricing & Undercharging: the strategies (and emotions) behind this tough decision!
This episode is all about recovering underchargers (including us), pricing psychology, and strategies to increase your prices and feel good about it. ** 🔗 Head over to https://www.instagram.com/molly.whypeopledostuff/ (https://www.instagram.com/molly.whypeopledostuff/) to hang out, talk to us about the episodes, comment, ask questions and stuff! 🔗 As always, there are cool things over at whypeopledostuff.com for you to check out. 🔔 Don't forget to follow this podcast so you get notifications about new episodes, and if you love it - we'd be so grateful for a 5 star review down below! 🥰 ** In this episode, we talk about the psychology behind undercharging for services, programs and courses… and share insights on how to overcome the mindset that leads to low pricing. We explore main 4 reasons why entrepreneurs and business owners tend to undercharge... and a bonus reason during the last 4 minutes of the episode that we hear ALLLLL the time. The episode also delves into personal stories of our own success and struggle… and what we figured out about wisely making this decision along the way… INCLUDING how you would go about even coming up with a price for what you offer. KEY POINTS: - **Case Study**: The episode begins with a success story of a client who used to undercharge but now earns three times more per client after changing her mindset and raising her prices. This transformation has led to increased $, less work, and higher client commitment. - **Reasons for Undercharging**: - Fear of rejection and criticism. - Guilt about charging higher prices. - A belief that high prices create high expectations, leading to more pressure. - The desire to make services accessible to everyone, even at a cost to the business. - **Pricing Strategy**: We explain the primary two factors that should be involved in coming up with a starting point as the price for your programs, offers or services. - **Emotional Impact**: Undercharging can lead to burnout, low morale, and lack of confidence. The episode dives into how higher prices can increase confidence, leading to more success. BUT how to still make your help accessible to those who don’t have a lot of money. - **Benefits of Higher Pricing**: We talk about the circumstances where it’s wise to charge more and HOW… and the great things that happen when you do. - **Tips for Breaking the Cycle of Undercharging**: Once you realize that you have, in fact, been undercharging… what do you do? We dive into that, too. - **Personality Traits**: We talk about how certain personality traits can lead to undercharging… and how learning these things about yourself can help you get out of your own way before it even happens. - **Overcoming Desperation**: Desperation can lead to undercharging and negatively affect sales. We make mindset and book reading suggestions to help shift mindset and overcome challenges. Now what?: Don't forget to head over to whypeopledostuff.com/podcast so that you can join the conversation and tell us what you think!
8 Apr 2024
#3: Introvert's Guide to Selling (and putting yourself out there!)
** 🔗 Head over to https://www.instagram.com/molly.whypeopledostuff/ (https://www.instagram.com/molly.whypeopledostuff/) to hang out, talk to us about the episodes, comment, ask questions and stuff! 🔗 As always, there are cool things over at whypeopledostuff.com for you to check out. 🔔 Don't forget to follow this podcast so you get notifications about new episodes, and if you love it - we'd be so grateful for a 5 star review down below! 🥰 ** In this episode, Molly interviews the resident card-carrying most introverted member of the Why People Do Stuff family (and actual family member), Jason. Molly is an introvert collector, but not an introvert herself. Though she understands what it takes to run a business (and put yourself out there) despite feeling uncomfortable... in this episode Molly & Jason dive together into the wonderful world of understanding the challenges introverts face when it comes to sales, marketing, and putting yourself in front of OTHER HUMANS all the time. We also talk about understanding how introverts think, make decisions and face these challenges when living in a business that requires peopling means that you have to do uncomfortable things. As a sneak peak about what's to come, Molly's an introvert nerd and personality psychology nerd... so be ready to hear about personality types and cognitive functions in future episodes, if you're into that sort of thing. Now what?: Don't forget to head over to whypeopledostuff.com/podcast so that you can join the conversation and tell us what you think!
8 Apr 2024
#2: The Psychology of Buying Behavior (and WHY Your Program Isn't Selling)
** 🔗 Head over to https://www.instagram.com/molly.whypeopledostuff/ (https://www.instagram.com/molly.whypeopledostuff/) to hang out, talk to us about the episodes, comment, ask questions and stuff! 🔗 As always, there are cool things over at whypeopledostuff.com for you to check out. 🔔 Don't forget to follow this podcast so you get notifications about new episodes, and if you love it - we'd be so grateful for a 5 star review down below! 🥰 ** In this episode, find out the answer to the number one question we'd all want to know about marketing a course or a program or a service... what's the #1 thing that influences whether someone desides to spend the money? And THEN! After that, figure out whether you're breaking the rule and making the most common mistakes entrepreneurs make when they talk about what they do. Then head over to whypeoplebuystuff.com to get some goodies that will help you sell MORE of your stuff. Now what?: Don't forget to head over to whypeopledostuff.com/podcast so that you can join the conversation and tell us what you think!
8 Apr 2024
#1: Where it started: $0 Online Course Launch FAILURE
** 🔗 Head over to https://www.instagram.com/molly.whypeopledostuff/ (https://www.instagram.com/molly.whypeopledostuff/) to hang out, talk to us about the episodes, comment, ask questions and stuff! 🔗 As always, there are cool things over at whypeopledostuff.com for you to check out. 🔔 Don't forget to follow this podcast so you get notifications about new episodes, and if you love it - we'd be so grateful for a 5 star review down below! 🥰 ** How do you go from having knowledge that people NEED and want... to actually being able to sell it? Coming from a great idea that made $0 in my first attempt, I can tell you are it's not easy as everyone makes it look. Being a new entrepreneur can be daunting, I've been where you are and eventually got it to work. What does it really take? You had this idea... something you know that EVERYONE needs to know. Something that changes lives. You worked hard and did all the things they said to do. You created a program to help people. You put it out there. You incorporated all the things everyone said they wanted. You put it up for sale and... nothing! How you gonna change the world like THAT?! I've been where you are. So you tinker with your website... You play around with headlines and lead magnets and run more and more and more ads. And post and post on social media and hope someone hears you. You play around with your prices and your offers of your packages. Trying to figure it out. So people look at what you have and go "YES! I want to buy that." I get your frustration. I'm Molly. I'm that fun introvert-loving goofball that adopts you and makes you feel safe, while teaching you why people behave the way they do... And how to get more of them to buy your stuff. I help business owners (who have programs, courses and services for sale) REALLY understand what their audience really wants, so you can give it to them. Find out how it all started, and where we are now... the backstory for this brand new podcast. Now what?: Don't forget to head over to whypeopledostuff.com/podcast so that you can join the conversation and tell us what you think!
7 Apr 2024
Why People Do Stuff - Podcast Trailer!
This is the official trailer for the Why People Do Stuff podcast! This is the podcast for entrepreneurs, all about why you and everyone else does what they do... psychology and behavior insights to help you understand yourself. And if you're a business owner also understand your audience so you can influence and sell way more of your amazing programs, courses, and services. This is a brand spanking new podcast, and lots of amazing things are coming to make sure you subscribe or follow on your listening app of choice. This podcast explores why your audience would buy what you offer, or why not! From marketing psychology, mental triggers, personality types, influence, and persuasion to things that impact what you include in your offers and programs, pricing strategies, and secrets behind successful and failed online launches. And on top of that, why we all as business owners... or parents of entrepreneurially minded kiddos, or introverts or extroverts do all the things that we do. And even how to influence and predict these behaviors so we can have more fascinating interactions, make more impact and be more successful in life and business. This podcast is hosted by the creators of whypeopledostuff.com, serial entrepreneurs who have had our own journey of figuring things out from $0 failures, all the way up to six figure launches of our online programs. So join us as we talk about, and with some of the brightest minds in the world about life, business and psychology and what it takes to really understand why people do stuff, and then head over to whypeopledostuff.com for more awesome goodies too.
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