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Why People Do Stuff

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5.0(9 reviews)

11 episodes

Updated Weekly

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Podcast Overview

This is the podcast for entrepreneurs all about why people (including you and your audience) do what they do. Psychology and behavior insights to help you understand yourself as a business owner, and your audience, so you can influence and SELL more of your amazing programs, courses and services. This is brand spanking new, and lots of amazing things coming so make sure you subscribe or follow on your listening app of choice. This podcast explores why your audience would buy what you offer (or why not!)... from marketing psychology, mental triggers, personality types, influence + persuasion... to things that impact what you include in your offers and programs, pricing strategies and secrets behind successful (and failed!) online launches. And, on top of that, why we all, as business owners, or parents of entrepreneurially minded kiddos, or introverts or extroverts do all the things we do. And even how to influence and predict these behaviors so we can have more fascinating interactions, make more impact, and be more successful in life and business. This podcast is hosted by the creators of whypeopledostuff.com, serial entrepreneurs who have had our own journey of figuring things out from $0 failures, all the way to 6 figure launches of our online programs. Join us as we talk about, and with, some of the brightest minds in the world about life, business, and psychology… and what it takes to really understand why people do stuff. 🔗 Head over to http://whypeopledostuff.com for more awesome goodies, and go follow our Instagram at https://www.instagram.com/molly.whypeopledostuff/, slide into our DMs and comment on posts so we know what you think!

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Publishing Since

4/7/2024

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Recent Episodes

July 9, 2024

Hidden Benefits of High Ticket Offers (plus tips on how to create them)

One of the main things we're known for is come up with creative high-value (aka high-ticket) offers. Especially at times when we had an emergency and needed quick cash, or times that we wanted to create something super impactful for a small group of people in our audience.There are tons of great reasons (and even hidden ones you never thought of!) to have a high-ticket offer included in the things you offer for sale... EVEN if you never sell it. When you're done listening, head over to https://whypeopledostuff.com to grab a free PDF download that will help you with creating your offers... <a href="https://whypeopledostuff.com" rel="noopener noreferrer" target="_blank">the Secret List of Irresistible Features for Your Courses, Programs & Memberships</a>In this episode, we talk about:<ul><li>The right time to create or revamp your high ticket offers.</li><li>The hidden benefits that come with high ticket offers (spoiler: they’re not just about the money).</li><li>How high ticket offers can transform your business, even if you have a small audience.</li><li>Why high ticket buyers are often easier clients.</li><li>The common pitfalls to avoid when designing your premium programs.</li><li>The balance between offering value and avoiding over-delivery.</li></ul> Plus, we get into some real talk about the flexibility and creative freedom that high ticket offers provide, especially when you need a financial boost quickly. If you’ve ever been hesitant about diving into the world of high ticket offers, this episode is packed with insights that might just change your mind.Also, if you found value in this episode, please leave us a review and share it with others who might benefit from these insights.**WHO ARE THESE PEOPLE anyway?Serial entrepreneurs, quick-starters, researchers, nerds and goofballs. This show is for business owners who love interesting conversations about how minds work.After many years of running several high-profit multi-6-figures/year businesses (with very little team and a super tiny audience), Molly & Jason are the brains behind <a href="https://WhyPeopleDoStuff.com" rel="noopener noreferrer" target="_blank">WhyPeopleDoStuff.com</a> - a place for entrepreneurs to learn more about how their audience's mind works... what people want, why they buy, how they think, and how to work out your OFFERS and sales skills around those core key psychological quirks and rules.Molly is a self-proclaimed people nerd. Mildly extroverted, bubbly, empathetic and a "genius" according to her friends and kids. She collects coffee mugs and introverts.Jason is a critical thinking analyzer... picking apart puzzles and proudly carrying an "Extreme Introvert" label.Their kids (Kyle, Julia and Casey) are homeschooled, taken all over the world (thanks to the online business lifestyle!) and spend an inordinate amount of time talking about psychology. Occasionally the kids will make appearances on the show as well... talking about things that they themselves have become early experts in.The show will also have other guests on, helping all of us entrepreneurs love & understand the wonderful world of... why people do stuff.Interested in being a guest or having us on your show? Email us at <a href="mailto:podcast@whypeopledostuff.com" rel="noopener noreferrer" target="_blank">podcast@whypeopledostuff.com</a>.**🔗 As always, there are cool things over at whypeopledostuff.com for you to check out.▶️ Head to this episode <a href="https://youtu.be/WIqFLiNFDAU" rel="noopener noreferrer" target="_blank">on YouTube here</a> to leave a comment!🔔 Don't forget to follow this podcast so you get notifications about new episodes, and if you love it - we'd be so grateful for a 5 star review down below! 🥰

Episode thumbnail for From Overworked to Overjoyed: Designing a business that gives you freedom first, and enhances your life instead of overrunning it

July 3, 2024

From Overworked to Overjoyed: Designing a business that gives you freedom first, and enhances your life instead of overrunning it

In this episode, we dive into a common mistake many business owners make that leads to unhappiness and burnout: not designing their lifestyle first. We explore why it's crucial to prioritize your desired lifestyle and how to align your business to support it. Here are the key takeaways from our discussion:Why you may have gotten away from why you started your business in the first place.<ul><li>Many people start their businesses to escape a job they dislike and to create a better lifestyle for themselves and their families.</li><li>The mistake is assuming that once the business is set up, the desired lifestyle changes will naturally follow.</li></ul> The Illusion of Freedom:<ul><li>Simply having control over your schedule and potential income doesn't automatically translate to more free time or higher earnings.</li><li>Without intentional design, your business can quickly overrun your life, leading to even less free time than before.</li></ul> Setting Boundaries:<ul><li>Establishing clear boundaries for your work schedule is essential. Block off time for rest, family, and hobbies.</li><li>Saying no to clients or opportunities that don't fit within your boundaries is crucial for maintaining a healthy work-life balance.</li></ul> Focus and Simplification:<ul><li>How to avoid the trap of overloading your business with multiple offerings that dilute your focus and energy.</li><li>Simplify your business model to focus on high-impact activities that align with your goals and values.</li></ul> Surround Yourself with Other Awesome People:<ul><li>Being around other successful and happy entrepreneurs can help you see new possibilities and stay motivated.</li><li>Join masterminds, attend workshops, and engage with communities that share your values and aspirations.</li></ul> Value Your Well-Being:<ul><li>Taking care of your physical and mental health is paramount. Ensure you get enough sleep, exercise, and relaxation.</li><li>Regularly reassess your goals and boundaries to stay aligned with your desired lifestyle.</li></ul> People to Imitate:<ul><li>We share stories of entrepreneurs who have successfully designed their businesses to support their desired lifestyles, demonstrating that it is possible with the right mindset and strategies.</li></ul> Practical Tips:<ul><li>We talk about exact steps you can take to make sure you have plenty of non-negotiable personal time, and how to be strategic with your projects and say no to anything that doesn't align with your core goals.</li></ul> What's next: Head to this episode over on YouTube and leave a comment about where you're struggling with balancing your business and lifestyle. Be sure to like, follow, and subscribe to stay updated on future episodes. WHO ARE THESE PEOPLE anyway?Serial entrepreneurs, quick-starters, researchers, nerds and goofballs. This show is for business owners who love interesting conversations about how minds work.After many years of running several high-profit multi-6-figures/year businesses (with very little team and a super tiny audience), Molly & Jason are the brains behind <a href="https://WhyPeopleDoStuff.com" rel="noopener noreferrer" target="_blank">WhyPeopleDoStuff.com</a> - a place for entrepreneurs to learn more about how their audience's mind works... what people want, why they buy, how they think, and how to work out your OFFERS and sales skills around those core key psychological quirks and rules.Molly is a self-proclaimed people nerd. Mildly extroverted, bubbly, empathetic and a "genius" according to her friends and kids. She collects coffee mugs and introverts.Jason is a critical thinking analyzer... picking apart puzzles and proudly carrying an "Extreme Introvert" label.Their kids (Kyle, Julia and Casey) are...

June 26, 2024

The Dark Side of Persuasion: A Cautionary Tale of Scams and Manipulation

Episode Summary:In this eye-opening episode, we dive into the murky waters of manipulation and persuasion, exploring how the very tactics used to foster trust and connection can be weaponized for deception. We share a deeply personal story about someone we know closely, who fell victim to a sophisticated scam, losing an enormous amount of money. Through this tale, we uncover the psychological triggers and manipulative techniques employed by scammers and discuss how entrepreneurs can use similar tactics ethically to build genuine relationships and successful businesses...As well as the key differences between manipulation, and a persuasion superpower.Key Topics:<ol><li>Understanding Manipulation vs. Persuasion</li><li>Recognizing Red Flags: Identifying the signs of a scam and how seemingly legitimate interactions can be deceptive.</li><li>How understanding human psychology can help avoid getting scammed.</li><li>The importance of transparency and honesty in business practices.</li><li>The value of using persuasion tactics ethically to benefit clients and build trust.</li><li>How marketers and entrepreneurs can apply these lessons to enhance their own practices.</li><li>The role of ethical persuasion in creating successful and trustworthy businesses.</li></ol> Connect with Us:<ol><li>Website: <a href="http://whypeopledostuff.com/" rel="noopener noreferrer" target="_blank">WhyPeopleDoStuff.com</a></li><li>YouTube: <a href="https://youtu.be/fighq0FLr_A" rel="noopener noreferrer" target="_blank">Why People Do Stuff</a></li></ol> Thank you for tuning in, and we'll see you in the next episode!**WHO ARE THESE PEOPLE anyway?Serial entrepreneurs, quick-starters, researchers, nerds and goofballs. This show is for business owners who love interesting conversations about how minds work.After many years of running several high-profit multi-6-figures/year businesses (with very little team and a super tiny audience), Molly & Jason are the brains behind <a href="https://whypeopledostuff.com/" rel="noopener noreferrer" target="_blank">WhyPeopleDoStuff.com</a> - a place for entrepreneurs to learn more about how their audience's mind works... what people want, why they buy, how they think, and how to work out your OFFERS and sales skills around those core key psychological quirks and rules.Molly is a self-proclaimed people nerd. Mildly extroverted, bubbly, empathetic and a "genius" according to her friends and kids. She collects coffee mugs and introverts.Jason is a critical thinking analyzer... picking apart puzzles and proudly carrying an "Extreme Introvert" label.Their kids (Kyle, Julia and Casey) are homeschooled, taken all over the world (thanks to the online business lifestyle!) and spend an inordinate amount of time talking about psychology. Occasionally the kids will make appearances on the show as well... talking about things that they themselves have become early experts in.The show will also have other guests on, helping all of us entrepreneurs love & understand the wonderful world of... why people do stuff.Interested in being a guest or having us on your show? Email us at <a href="mailto:podcast@whypeopledostuff.com" rel="noopener noreferrer" target="_blank">podcast@whypeopledostuff.com</a>.**🔗 As always, there are cool things over at <a href="https://whypeopledostuff.com" rel="noopener noreferrer" target="_blank">https://whypeopledostuff.com</a> for you to check out.🔔 Don't forget to follow this podcast so you get notifications about new episodes, and if you love it - we'd be so grateful for a 5 star review down below! 🥰

11 total episodes available

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Why People Do Stuff?: This is the podcast for entrepreneurs all about why people (including you and your audience) do what they do.

Psychology and behavior insights to help you understand yourself as a business owner, and your audience, so you can influence and SELL more of your amazing programs, courses and services.

This is brand spanking new, and lots of amazing things coming so make sure you subscribe or follow on your listening app of choice.

This podcast explores why your audience would buy what you offer (or why not!)... from marketing psychology, mental triggers, personality types, influence + persuasion... to things that impact what you include in your offers and programs, pricing strategies and secrets behind successful (and failed!) online launches.

And, on top of that, why we all, as business owners, or parents of entrepreneurially minded kiddos, or introverts or extroverts do all the things we do. And even how to influence and predict these behaviors so we can have more fascinating interactions, make more impact, and be more successful in life and business.

This podcast is hosted by the creators of whypeopledostuff.com, serial entrepreneurs who have had our own journey of figuring things out from $0 failures, all the way to 6 figure launches of our online programs.

Join us as we talk about, and with, some of the brightest minds in the world about life, business, and psychology… and what it takes to really understand why people do stuff.

🔗 Head over to http://whypeopledostuff.com for more awesome goodies, and go follow our Instagram at https://www.instagram.com/molly.whypeopledostuff/, slide into our DMs and comment on posts so we know what you think!
How often does this podcast release new episodes?: This podcast updates weekly.
Where can I listen to this podcast?: This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Information about guest appearances is not available.

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