The Why: The Marketing Podcast is your go-to show for real, no-fluff marketing insights. Hosted by Cameron and Alex, we break down the latest strategies for small business owners, covering Google, Facebook, Instagram, YouTube, and more. We share what’s working, tackle common roadblocks, and bring on entrepreneurs to talk about their journeys. Whether you’re looking for practical tips or big-picture strategy, this podcast helps you market smarter and grow faster in 2025 and beyond.
🎙️ Turn Your Instagram into a Client-Attracting Machine (For Service Businesses! Ready to stop scrolling and start selling? In this episode of the Campaigns You Love Podcast, Cameron and Alex pull back the curtain on how service-based businesses can harness the power of Instagram to land clients and fuel growth. They share practical, actionable strategies covering: ✅Optimising Your Digital Storefront: Making your Instagram profile irresistible to potential clients. ✅Crafting Content That Co...
21 Apr 2025
Facebook Ads Mastery: Advanced Strategies for Service Businesses
Are you finding it challenging to implement video marketing for your service business due to perceived requirements for professional equipment and extensive production? This podcast episode introduces a streamlined approach leveraging Artificial Intelligence to develop compelling marketing videos that resonate with your target audience. We will detail a straightforward two-step method to identify your ideal clients' key concerns and then utilise AI to efficiently generate persuasive video scr...
7 Apr 2025
The Evolution of SEO with AI
How is AI reshaping SEO? In our latest 'Why: The Marketing Podcast' episode, Cameron Heasman and Alejandro Basso dissect 'The Evolution of SEO with AI.' Discover actionable insights on how machine learning is changing keyword research, content creation, and beyond. Level up your digital strategy! Listen now! Listen to the full podcast now!
24 Mar 2025
Marketing Strategies for Service-Based Businesses
🎙️ The Truth About Service Business Marketing (And What Actually Works) In this debut episode of the Why Marketing Podcast, Cameron and Alex dive into what really moves the needle when it comes to marketing for service-based businesses. From messaging that connects to funnel strategies that convert, they unpack the difference between talking about what you do and actually selling the benefit of your service. They explore key topics like: The power of "finish line" language in your marketingHo...
Reach and audience
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YouTube views
34
Score snapshot 15 Sept 2025
Podcast Authority Score: 13 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
2
Social presence
0
YouTube
63
Engagement
0
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