Real business advice for business owners and managers.
Why They Hate You
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Podcast Overview
Real business advice for business owners and managers.
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🇺🇲
Publishing Since
4/29/2020
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Recent Episodes
May 6, 2020
How to save your business from COVID-19 Part Two.
<br /> Did you read that part one? I mean of course you did right? Why would you read part two before you read part one…<br /> <br /> <br /> <br /> Anyway read part one if you havn’t yet.<br /> <br /> <br /> <br /> Now that we have stream lined your business, and reduced its expenses during this difficult time of uncertainty what is the next step?<br /> <br /> <br /> <br /> The next step is… Try to get through now. <br /> <br /> <br /> <br /> That’s right, we need to get through right now. Now this article has a bit of a twist for it. You need to think in regards to your own business how to solve your problem. <br /> <br /> <br /> <br /> Every business is different, they all have different focuses and do different things. I will have a few examples of basic businesses and what they can do to try to survive a bit longer. <br /> <br /> <br /> <br /> Can you make your business “Essential” ?<br /> <br /> <br /> <br /> Is there something you can add, or do differently to make your business more essential. So you are allowed to stay open, and generate some income? If legally allowed in your area you live in, you might be able to pivot or change an aspect of your business. Even if its just for now. To make some money. <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> If I ran a bakery or café what I would do…<br /> <br /> <br /> <br /> If I ran a bakery for instance, where normally my customers came in, bought a scone and a muffin, and a tea. Sat around for an hour playing on their phone then they wandered on with their life. I would change my business, where I would for instance offer a weekly bread delivery. I have found bread and milk to run out before anything else, and despite not really wanting to risk my life going food shopping, I am forced to go because at some point you want some bread!<br /> <br /> <br /> <br /> If a bakery offered to drop off a fresh loaf of bread at my house once a week, Sterile and safely handled of course, with no direct contact. I would gladly pay for it. Despite many advancements in the digital era, we still can’t get bread by mail. A possible opening for an internet start up? I doubt it. <br /> <br /> <br /> <br /> I know this system actually works, because locally there is a milk delivery company that I have met through work. I contacted them about getting milk delivered to my house. As I didn’t want to go out, get COVID-19 and die, and I was informed that their route is infact FULL. They are at max capacity. They have never reached that level before. Honestly I would kill for some eclairs delivered to my house right now. To a bakery where their only other option might be going out of business Why not try it? <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> If I ran an advertising business. <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> Now I am going to assume that thankfully most creative businesses such as an advertising business can infact still run, without direct customer interaction, so they might have actually managed to stay open although they might be working from home.<br /> <br /> <br /> <br /> But there are still bad times all around. Most businesses have cut their advertising budgets. Since nobody can actually come to the businesses anyway no doubt these types of businesses are going to suffer. <br /> <br /> <br /> <br /> In fact I believe I actually advocated cutting expenses such as advertising in part one. Well now I am on the other side of the trade. Although your customers might not want you right now, They have never needed you more. <br /> <br /> <br /> <br /> You are kind of like the parent picking their kid up walking down the street , after they were embarrassed in front of the whole school at high school prom. (No I am not talking from experience. )<br /> <br /> <br /> <br /> Your customers need business more then ever, and you can bring it to them. But they don’t want to pay you. You will have to be creative to solve this problem,
May 5, 2020
Episode 1: 5 Things you can do about COVID-19 Right now.
<br /> COVID-15 has destroyed business around the world. We are all hiding in our homes or scuzzy apartments waiting for bankruptcy and death. But maybe there is something you can do beyond just eating all day and watching netflix. Here are 5 ideas that you can do, right now. To actually save your business fro the COVID-19 outbreak. <br />
May 4, 2020
How to get more business today, as in right now after reading this article.
<br /> How can you get your business more business? Well that’s the business of today’s post (I was trying to use the word business a lot as a joke.)<br /> <br /> <br /> <br /> Every business needs customers, they need more money, they have to keep the machine humming along generating money. But sometimes for one reason or another, there is a slow down in the system. Your usual work rate slows down and everyone stops and looks at each other and thinks “Is this the end of the business?”<br /> <br /> <br /> <br /> Your employees might be rejoicing about the prospect of sitting around and getting paid to do nothing. (foolishly not considering the fact that if it continued for any amount of time they will be laid off, have their hours reduced or fired.) <br /> <br /> <br /> <br /> So what can you do, right now to get your business?<br /> <br /> <br /> <br /> Well you might not like it, you might find it uncomfortable, even unsettling. But you should….<br /> <br /> <br /> <br /> Handsome guy my wife wishes I looked like<br /> <br /> <br /> <br /> If you want business, call your customers and ask for it.Rich Cunningham May 2020<br /> <br /> <br /> <br /> That’s right. You just have to call your customers on the phone and say hello. Most people know what you are looking for already. I have phoned customers before and the first thing out of their mouth is “Im planning to come in I swear!” <br /> <br /> <br /> <br /> Well good, lets book an appointment then. Whatever you do for business, your customers must like you, or at least need you when it comes to business or how are you still here? Under that assumption, we are free and clear to begin generating our business by giving people a call. If your business is big enough, and your employees capable enough you might even be able to delegate some of this to an employee. But don’t expect an employee to do very much work which generates them more work. <br /> <br /> <br /> <br /> These employees need to be closely supervised, why do you think they spy on people in call centres like its the cold war? They know what they are up to. <br /> <br /> <br /> <br /> Are you a delightful person to be around? If its acceptable, you might benefit from inviting some of biggest clients out for lunch. (Once we are allowed to go to restaurants again. I wrote this in May 2020 after all)<br /> <br /> <br /> <br /> You see, although I haven’t experienced this much in my personal life. I am to understand that people like people more, who like them. It is the reverse of modern dating. If one of my biggest customers or suppliers invited me out to lunch with them, I would be very flattered, and feel much better about them as a company as a whole. I would probably go as far as to give them preferential treatment in the future. I certainly wouldn’t mind a phone call checking up on my business and seeing how I am doing during a traumatic event, like a giant global pandemic for instance. <br /> <br /> <br /> <br /> So to summarize, if you want business today. Reach out to your customers, directly and let them know something. Let them know how you changed some thing that helps them, let them know about a new product that might help them be more successful, let them know you are still available to help them. <br /> <br /> <br /> <br /> Let them know you are ready for business!<br /> <br /> <br /> <br /> Your friend,<br /> <br /> <br /> <br /> Rich E. Cunningham<br />
6 total episodes available
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