”Why This” is a podcast where a couple of food scientists, Lindsay and Matt, learn why people love the things they love. In each episode, we break down a different product or cultural phenomenon, and much like we do in our day jobs running focus groups, we ask our guest about what makes our topic so lovable. The results are funny, interesting, and even inspiring. You might even find your own next passion.
Episodes are brought to you by DraughtLab, who help food and beverage producers improve the taste and quality of their products with best-in-class sensory software, tools, and training. Run your next taste panel or reach out if you’re interested in becoming a better taster.
On a list of full-on sensory experiences, you would be mistaken if you didn’t include the jam band scene. We talk with Lab Manager and Sensory Scientist Sydney Zagger of Russian River Brewing about why the music and people keep her coming back.
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8 Feb 2024
Super Bowl Sensory with the DraughtLab Team
The Super Bowl is this weekend, so we’re breaking down this unique “holiday” and how it impacts our behaviors. From the plates we eat on, to the ads we’re served during the game, sensory plays a part in our experience.
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11 Dec 2023
Holiday Movies with a Coworker
With 40 NEW holiday movies being released every year, it's likely that a formula exists to make them successful. To figure it out, we had our coworker Brooke dive-in and watch holiday movies to identify the key characteristics.
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21 Nov 2023
Improv with an Executive
Improv performers rely on their creativity, quick thinking, and collaboration to do live theatre with no script. We catch up with Senior Director Brooke Bell to learn how those skills help in other areas of life.
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6 Nov 2023
Amaro with an Enthusiast
Amaro means "bitter" in Italian, but it hardly tells the story of the wide range of flavors and styles in this category of liqueurs. We talk with amaro enthusiast and co-owner of Burial Beer's Tim Gormley about what makes this drink so interesting.
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23 Oct 2023
Worst Halloween Treats with Adults and Kids
It's almost Halloween, so it's a perfect time to run a test and determine what is the least favorite treat for both adults and kids.
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8 Oct 2023
Secret Menus with a Coworker
Most fast food chains have secret menu items available if you know what to order. We sent our coworker Brooke to try and get her hands on these mystery foods to see what the hype is all about.
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25 Sept 2023
Tiny Foods with a Chef
The end products may be tiny, but the amount of care and attention to detail are huge. We talk with Tiny Food competition winner Kaitlyn Peot about how it all works and why Tiny Food has such a loyal following.
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11 Sept 2023
Mushroom Hunting with a Brewer
Foraging for mushrooms can be serious business, which was our discussion with mushroom hunter and brewmaster Ross Koenigs of Second Dawn Brewing.
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28 Aug 2023
Pickleball with a Semi-Pro
Pickleball is one of the fast growing sports in the country, so we asked semi-pro Joanna Laubscher to gives us 3 reasons why everyone is getting out to play.
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28 Aug 2023
Cottage Cheese with a Dad
Cottage cheese is having a moment, so we decided to break it down with an original fanatic... a Dad.
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28 Aug 2023
Welcome to the Why This Podcast!
Reach and audience
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Apple Podcasts (US)
5.0 / 5
2 ratings
Spotify
5.0 / 5
2 ratings
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