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Why to the Way

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by Sarah Jeanneault

7 episodes
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Podcast Overview

Why to the Way is hosted by Sarah Jeanneault and Heather McPherson. Each episode explores a crossroads or pivotal moment when someone made a defining choice. Together, they unpack what happened, what the guest ultimately chose, and the deeper reasons behind that decision. This is a podcast about perspective, decision-making, and the moments that shape who we become. Every episode invites listeners into the tension with one central question: What would you have done? Connect with Us! Website: www.whytotheway.com Email: whytotheway@gmail.com Instagram: https://www.instagram.com/whytothewaypodcast/ YouTube: https://www.youtube.com/@WhytotheWayPodcast Linked In: https://www.linkedin.com/company/why-to-the-way-podcast This show is produced by Twisted Spur Media Ltd. www.twistedspurmedia.com

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4/21/2026

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Recent Episodes

Episode thumbnail for The Energy Wheel: Dr. Erin Wiley on How To Avoid Burnout

July 8, 2026

The Energy Wheel: Dr. Erin Wiley on How To Avoid Burnout

<p>What if the first sign of burnout isn't exhaustion — it's resentment? <strong>Dr. Erin Wiley</strong>, a naturopathic doctor who works with high performers, says the moment you catch yourself thinking "I'd be happier if I just got paid more" is the moment to pay attention. </p><p>This episode is about energy, capacity, and the uncomfortable truth that growth and burnout often start with the exact same feeling. </p><p><strong>In This Episode, host Sarah Jeanneault </strong>and <strong>Dr. Erin Wiley </strong>unpack<strong>:</strong> </p><ul><li>Why resentment — not exhaustion — is the first hallmark sign of burnout, and what Erin says to do the moment you notice it in yourself </li><li>The "energy wheel": how movement, nutrition, and recovery work together in a circle, and why being lopsided in any one area shrinks your capacity instead of growing it </li><li>The check engine light analogy Erin learned in naturopathic school back in 2006 — and what happens if you put tape over the warning light and keep driving </li><li>The story of a client who came in for hair loss in her 40s and, ten years later, was running races against women a decade younger and hitting major career goals </li><li>Why Erin left her brick-and-mortar clinic in Toronto for a virtual practice — and the fear of "what are you going to do when it's just you, the computer, and the camera?" </li><li>The difference between internal and external validation, and why connecting to what's internally validating is essential when building sustainable health habits </li></ul><br/><p><strong>Episode Highlights:</strong> </p><p>00:00 - Burnout Resentment Sign </p><p>00:24 - Podcast Intro </p><p>00:49 - Meet Dr Erin Wiley </p><p>03:20 - What Naturopaths Do </p><p>04:06 - High Performer Patterns </p><p>06:00 - Defining Energy Capacity </p><p>09:26 - Strategy Starts With You </p><p>13:36 - Burnout Warning Signals </p><p>16:28 - Check Engine Light Analogy </p><p>20:53 - Internal Validation Over External </p><p>24:19 - Big Move From City To Countryside </p><p>26:19 - Nature As Energy Source </p><p>27:53 - Personal Energy Hacks </p><p>28:59 - Confidence When It Clicks </p><p>29:26 - Grow Your Energy Takeaway </p><p>30:14 - Creative Explorer Chapter </p><p>31:28 - Small Town Doctor Life </p><p>32:22 - Career Redo Curiosities </p><p>37:22 - Regrets and Pivotal Moments </p><p>39:35 - Destiny And Generations </p><p>45:03 - Time as the Ultimate Value </p><p>46:18 - Impact And The Podcast </p><p>48:24 - Closing Reflections </p><p><strong>Dr. Erin Wiley,</strong> <strong>ND</strong> is a naturopathic doctor with over 18 years of experience helping high-performing individuals — including senior executives and leaders across Toronto — optimize their energy, metabolism, and hormone health. She is Clinic Director at the Integrative Health Institute, and works with clients to build sustainable capacity so they can perform, lead, and live at their highest level. Her approach focuses on aligning with the body's natural systems — nervous system, metabolism, hormones, and digestion — to expand capacity without simply pushing harder, with particular attention to those navigating major life and career transitions. </p><p><strong>Connect with Dr. Erin Wiley - </strong><u><a href="http://erinwiley.com/" rel="noopener noreferrer" target="_blank">erinwiley.com</a></u> - where listeners can book a discovery call </p><p>Dr. Erin Wiley’s LinkedIn: <u><a href="https://ca.linkedin.com/in/erin-wiley-24a4b25" rel="noopener noreferrer" target="_blank">https://ca.linkedin.com/in/erin-wiley-24a4b25</a></u> </p><p><strong>Connect with Us!</strong> </p><p><u><a href="http://www.whytotheway.com/" rel="noopener noreferrer" target="_blank">http://www.whytotheway.com</a></u> </p><p>Email: whytotheway@gmail.com </p><p><u><a href="https://www.instagram.com/whytothewaypodcast/" rel="noopener noreferrer" target="_blank">Instagram - Why To The Way</a></u> </p><p><u><a href="https://www.youtube.com/@WhytotheWayPodcast" rel="noopener noreferrer" target="_blank">YouTube - Why To The Way</a></u> </p><p><u><a href="https://www.linkedin.com/company/why-to-the-way-podcast" rel="noopener noreferrer" target="_blank">LinkedIn - Why To The Way</a></u> </p><p><u><a href="https://www.linkedin.com/in/iam-sarah-potter/" rel="noopener noreferrer" target="_blank">LinkedIn - Sarah Jeanneault</a></u> </p><p><u><a href="https://www.linkedin.com/company/twisted-spur-media-ltd" rel="noopener noreferrer" target="_blank">LinkedIn - Twisted Spur Media</a></u> </p><p>This show is produced by <u><a href="https://www.twistedspurmedia.com/" rel="noopener noreferrer" target="_blank">Twisted Spur Media Ltd.</a></u> </p><p>Disclaimer: The views, information, or opinions expressed by guests during Why To The Way Podcast are solely those of the individuals involved and do not necessarily represent those of Sarah Jeanneault, Twisted Spur Media Ltd. and/or her affiliates. Sarah Jeanneault, Why To The Way Podcast, and Twisted Spur Media Ltd. are not responsible for and do not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast. </p>

Episode thumbnail for Celebrate Imposter Syndrome with Dr. Andrea Wojnicki

June 24, 2026

Celebrate Imposter Syndrome with Dr. Andrea Wojnicki

<p>Most people treat imposter syndrome as a problem to solve. <strong>Dr. Andrea Wojnicki </strong>— executive communication coach, podcaster, and author — thinks that's exactly backwards. In her view, imposter syndrome is proof you're pushing yourself, and the people who never feel it are the ones who stopped growing. <strong>Host Sarah Jeanneault </strong>sits down with Dr. Andrea to reframe confidence from something you either have or don't, into something that follows naturally once you get clear on who you actually are. </p><p><strong>In This Episode:</strong> </p><ul><li>Why Dr. Andrea says imposter syndrome should be celebrated, not overcome </li><li>The confidence continuum: paralyzing anxiety on one end, arrogance on the other, and the "perfect equilibrium" in the middle that comes from a true growth mindset and doubling down on your unique strengths </li><li>Why Dr. Andrea tells her 22-year-old son not to think about his personal brand yet — and what she tells a 55-year-old CFO instead, and why the advice for each is almost the opposite </li><li>The chapter from her upcoming book called "Unique is Better Than Better" — and why the number one mistake people make with personal brand is not fear of self-promotion, but copying others and conforming to what others expect </li><li>The four levels of listening — passive, active, generative, and not listening at all — and why generative listening, where two people together create something neither could alone, is the most underrated communication skill in business </li><li>How Sarah first encountered Dr. Andrea at a YPO women's-only event at a turning point in her own career — and why Dr. Andrea's talk on that day is part of the reason this podcast exists.</li></ul><br/><p><strong>Episode Highlights:</strong> </p><p>00:00 - Imposter Syndrome Reframe </p><p>00:17 - Podcast Premise Intro </p><p>00:41 - Meet Dr. Andrea Wojnicki </p><p>01:39 - Why People Need Prep </p><p>02:53 – Dr. Andrea’s Podcast Origins </p><p>03:45 - Narrowing The Podcast Niche </p><p>05:06 - What Clients Really Need </p><p>08:28 - Clarity Builds Confidence </p><p>10:41 - Branding By Career Stage </p><p>13:07 - Unique Over Better </p><p>14:55 - Introductions And Identity </p><p>15:51 - Sarah Personal Story </p><p>17:38 - Personal Branding Myths </p><p>19:10 - Celebrate Imposter Syndrome </p><p>22:52 – Dr. Andrea Career Backstory </p><p>23:13 - Teaching to Coaching Pivot </p><p>24:33 - Energy and Delegation </p><p>26:09 - Boundaries and Time Off </p><p>27:11 - Rethinking Strengths </p><p>29:27 - Leadership Shift to Communicating and Listening </p><p>32:19 – Dr. Andrea’s Life Chapter Title: Hitting Your Stride </p><p>34:01 - Where to Find Andrea </p><p>34:47 - Gut Check Reflections </p><p>36:45 - Imposter Syndrome Talk </p><p>40:04 - What We Want Clarity and Impact </p><p>45:09 - Doers and Promotions </p><p>47:36 - Final Takeaways and Outro </p><p><strong>Resources Mentioned:</strong> </p><ul><li>Talk About Talk — Dr. Andrea's podcast and coaching practice; talkabouttalk.com </li><li>Let Me Introduce Myself — Dr. Andrea's upcoming book </li><li>Write a Must Read — book by AJ Harper </li><li>The Imposter Phenomenon in High Achieving Women - 1978 research paper by two social psychologists; Pauline Rose Clance &amp; Suzanne Imes </li><li>YPO — Young Presidents' Organization </li></ul><br/><p><strong>Dr. Andrea Wojnicki</strong> is an executive communication coach, speaker, and the founder and host of the Talk About Talk podcast, now with over 200 episodes. She holds an MBA and a Doctorate of Business Administration from Harvard Business School, where her research focused on consumer psychology and interpersonal communication, and has served on the faculty in the MBA program at the University of Toronto. Her 2023 Harvard Business Review article, "A Simple Way to Introduce Yourself," was one of the top three most downloaded articles on HBR.org that year. Her upcoming book, Let Me Introduce Myself, brings together her frameworks on self-introduction, personal branding, and professional identity into a single guide for ambitious professionals. </p><p><strong>Connect with </strong>Dr. Andrea Wojnicki at: <u><a href="http://talkabouttalk.com/" rel="noopener noreferrer" target="_blank">talkabouttalk.com</a></u> or on LinkedIn: <u><a href="https://ca.linkedin.com/in/andreawojnicki" rel="noopener noreferrer" target="_blank">https://ca.linkedin.com/in/andreawojnicki</a></u> </p><p><strong>Connect with Us! </strong> </p><p><u><a href="http://www.whytotheway.com/" rel="noopener noreferrer" target="_blank">http://www.whytotheway.com</a></u> </p><p>whytotheway@gmail.com </p><p><u><a href="https://www.instagram.com/whytothewaypodcast/" rel="noopener noreferrer" target="_blank">Instagram</a></u> </p><p><u><a href="https://www.youtube.com/@WhytotheWayPodcast" rel="noopener noreferrer" target="_blank">YouTube</a></u> </p><p><u><a href="https://www.linkedin.com/company/why-to-the-way-podcast" rel="noopener noreferrer" target="_blank">Linked In</a></u> </p><p><u><a href="https://www.linkedin.com/in/iam-sarah-potter/" rel="noopener noreferrer" target="_blank">Linked In- Sarah Jeanneault</a></u> </p><p><u><a href="https://www.linkedin.com/in/heather-mcpherson-39222820/" rel="noopener noreferrer" target="_blank">Linked In - Heather McPherson</a></u> </p><p>This show is produced by <u><a href="https://www.twistedspurmedia.com/" rel="noopener noreferrer" target="_blank">Twisted Spur Media Ltd. </a></u> </p><p>Disclaimer: The views, information, or opinions expressed by guests during Why To The Way Podcast are solely those of the individuals involved and do not necessarily represent those of Sarah Jeanneault, Twisted Spur Media Ltd. and/or her affiliates. Sarah Jeanneault, Why To The Way Podcast, and Twisted Spur Media Ltd. are not responsible for and do not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast. </p>

Episode thumbnail for Love Your Mondays: Martha Malloy on Reinvention

June 10, 2026

Love Your Mondays: Martha Malloy on Reinvention

<p><strong>Martha Malloy</strong> built a successful career in advertising, got promoted fast, worked on marquee accounts — and then quietly fell out of love with it. What came next wasn't a straight pivot; it was a side quest into UX research, a freelance experiment during the pandemic, a training session in New York that made her realize an entirely new profession existed, and eventually a coaching practice she built from scratch with a self-imposed one-year deadline.</p><p>The throughline across all of it is a question she keeps coming back to: do you love your Mondays?</p><p><strong>In This Episode</strong></p><ul><li>How Martha went from studying car design in England to automotive advertising at BMW Canada — moving from coordinator to account director in four years — before realizing advertising wasn't personally sustainable long term and pivoting entirely into tech and UX research</li><li>The pandemic moment that pushed her to leave a full-time director of design role</li><li>The two books — Designing Your Life and Designing Your Work Life — that helped her plan her off-ramp without burning bridges, and the specific exercises she did to decide whether to redesign her role or leave</li><li>How she discovered product discovery coaching at a "Coaching the Coaches" training in New York with Marty Cagan — 50 coaches from around the world — and realized for the first time that it was a legitimate full-time profession</li><li>The business coach advice that shaped her first year as a solopreneur: time-box your commitment, give it your heart and soul, and avoid diluting your energy by interviewing for full-time roles at the same time</li><li>How she structures her embedded coaching engagements — from light-touch workshops to joining teams two to four days a week — and why the moment companies choose the "large" option was her clearest signal the business was working</li></ul><br/><p><strong>Episode Highlights:</strong></p><p>00:00 - Finding Monday Joy</p><p>00:12 - Podcast Premise Intro</p><p>00:38 - Meet Martha Malloy</p><p>01:27 - Early Career Chapters</p><p>05:37 - Bosses Vs Mentors</p><p>07:14 - Leading With EQ</p><p>10:45 - Reinvention At Work</p><p>11:38 - Morning Routine Mastery</p><p>16:46 - Pandemic Pivot Consulting</p><p>18:59 - Product Discovery Coaching</p><p>21:54 - Solopreneur Doubts Wins</p><p>27:29 - Embedded Coaching Approach</p><p>31:32 - Root Causes, Problems, and Outcomes</p><p>32:30 - Industry Agnostic Work</p><p>36:04 - Fighting Shiny Objects</p><p>37:39 - Parenting Tech Passion</p><p>39:08 - Reinvention Mantra</p><p>40:14 - AI Meeting Pressure</p><p>43:56 - Too Many AI Options</p><p>48:42 - Kids Career Reframe</p><p>51:56 - Productivity Without Tools</p><p>55:25 - Efficiency As A Love Language</p><p>56:36 - Future Jobs Unknown</p><p>57:32 - Wrap Up And Thanks</p><p><strong>Resources Mentioned:</strong></p><ul><li>Designing Your Life — book by Bill Burnett and Dave Evans</li><li>Designing Your Work Life — book by Bill Burnett and Dave Evans</li><li>Willful — Canadian estate planning company; Martha's first freelance client</li><li>Marty Cagan — product management thought leader; Martha attended his "Coaching the Coaches" training in New York</li><li>Product Bets &amp; Jams — Martha's coaching practice; <u><a href="https://www.betsandjams.com/" rel="noopener noreferrer" target="_blank">https://www.betsandjams.com/</a></u></li><li>BMW Canada — Martha spent nearly five years on this account on the agency side</li></ul><br/><p><strong>Martha Malloy</strong> is a product coach, startup advisor, and angel investor with 20+ years of experience helping technology teams — from early-stage startups to Fortune 500s — build products people actually want. As founder of Product Bets &amp; Jams, she helps founders and product leaders replace gut-feel decisions with evidence-based practices that stick. She's worked across product, design, research, and marketing, and is an active mentor and investor in women-led companies.</p><p><strong>Connect with Martha Malloy: </strong><u><a href="https://www.linkedin.com/in/martha-claire-malloy/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/martha-claire-malloy/</a></u></p><p></p><p><strong>Connect with Us!</strong></p><p><u><a href="http://www.whytotheway.com/" rel="noopener noreferrer" target="_blank">http://www.whytotheway.com</a></u></p><p>Email: whytotheway@gmail.com</p><p><u><a href="https://www.instagram.com/whytothewaypodcast/" rel="noopener noreferrer" target="_blank">Instagram - Why To The Way</a></u></p><p><u><a href="https://www.youtube.com/@WhytotheWayPodcast" rel="noopener noreferrer" target="_blank">YouTube - Why To The Way</a></u></p><p><u><a href="https://www.linkedin.com/company/why-to-the-way-podcast" rel="noopener noreferrer" target="_blank">LinkedIn - Why To The Way</a></u></p><p><u><a href="https://www.linkedin.com/in/iam-sarah-potter/" rel="noopener noreferrer" target="_blank">LinkedIn - Sarah Jeanneault</a></u></p><p><u><a href="https://www.linkedin.com/company/twisted-spur-media-ltd" rel="noopener noreferrer" target="_blank">LinkedIn - Twisted Spur Media</a></u></p><p>This show is produced by <u><a href="https://www.twistedspurmedia.com/" rel="noopener noreferrer" target="_blank">Twisted Spur Media Ltd.</a></u></p><p>Disclaimer: The views, information, or opinions expressed by guests during Why To The Way Podcast are solely those of the individuals involved and do not necessarily represent those of Sarah Jeanneault, Twisted Spur Media Ltd. and/or her affiliates. Sarah Jeanneault, Why To The Way Podcast, and Twisted Spur Media Ltd. are not responsible for and do not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.</p>

7 total episodes available

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Why to the Way?

Why to the Way is hosted by Sarah Jeanneault and Heather McPherson. Each episode explores a crossroads or pivotal moment when someone made a defining choice. Together, they unpack what happened, what the guest ultimately chose, and the deeper reasons behind that decision. This is a podcast about perspective, decision-making, and the moments that shape who we become. Every episode invites listeners into the tension with one central question: What would you have done?

Connect with Us! Website: www.whytotheway.com Email: whytotheway@gmail.com Instagram: https://www.instagram.com/whytothewaypodcast/ YouTube: https://www.youtube.com/@WhytotheWayPodcast Linked In: https://www.linkedin.com/company/why-to-the-way-podcast This show is produced by Twisted Spur Media Ltd. www.twistedspurmedia.com

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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