The Wicked Creative Collective chronicles the personal branding journey through creativity, collaboration & community. Host and Digital Bridge Builder, Joe Gill chats with other creators about their successes, failures and learnings in both their personal and professional lives.
And, oh yeah, he also talks about Geeky things like Star Wars, Crafty Libations & Music.
Life is a crazy ride! So let's get WICKED!
17. Jennifer Cline: From Paralegal To TikTok Woodworking Creator
The Wicked Creative Collective is ecstatic to welcome (https://www.tiktok.com/@jennifer.cline?lang=en)Jennifer Cline (https://www.linkedin.com/in/jennifer-cline-ab038470/) TikTok Woodworking creator extraordinaire! After the tragic death of her husband, Jennifer had to pivot to maintain her home. She picked up the tools, fixed up her home and built a personal brand on social media that has opened many doors of opportunity.
And her Miss Dewalt (https://www.tiktok.com/@jennifer.cline?lang=en) persona was born!
Host Joe Gill (https://www.tiktok.com/@jennifer.cline?lang=en) also chats with Jennifer about being bullied on social, taking on adversity and building the courage to create!
2 Apr 2021
16. Carol Campos - From Corporate To Coaching
The Wicked Creative Collective Podcast is joined by Carol Campos (https://carolelizabethco.com/index.cfm), a Life Strategist & Mentor, focusing on empowerment, energy, alchemy & manifestation. She describes her teachings as Alchemy Underway™ which is all about strategies for fulfillment, joy and abundance.
Carol joins host, Joe Gill (https://www.linkedin.com/in/joegill88/), in trading corporate "horror stories" ranging from increased workload without adequate compensation, bad bosses and toxic work environments. Carol walked away from her corporate professional life and applied those learnings to her coaching business.
It has been an incredible and gratifying journey.
Joe and Carol also chat how the pandemic has affected them (both good and bad) personally and professionally.
And of course, they share what they are currently geeking out on!
15 May 2020
15. Mark Metry - Screw Being Shy & Harness Your Social Anxiety!
Mark Metry joins Joe and Ash on Episode 15 of the Wicked Creative Collective. Mark is the host of the Apple Top 100 podcast, Humans 2.0--which has been the home of powerhouse guests like Seth Godin, Tom Bileyu, Jay Shetty, and WCC alum Jonas Koffler.
In this episode we explore with Mark what it has been like to go from creating a successful podcast platform to writing his bestselling book “Screw Being Shy”. In this impactful book Mark shares with his readers the tools and methods that he used in his own life to take control of his physical and mental health.
During the episode we chat about overcoming crippling social anxiety, as well as how to improve your mental health by improving your physical health.
Did you know that your gut microbiome can influence your mental state? Because now we sure do!
If you’d like to be a fly on the wall for a conversation with one of today’s best known LinkedIn influencers give this episode a listen!
Purchase “Screw Being Shy on Amazon”
https://amzn.to/2y4DGAk (https://amzn.to/2y4DGAk)
Or say Hi to Mark here:
https://www.markmetry.com/ (https://www.markmetry.com/)
https://www.linkedin.com/in/mark-metry/ (https://www.linkedin.com/in/mark-metry/)
Interested in being on the show or just want to chat?
Find Joe and Ash on LinkedIn:
Joe: https://www.linkedin.com/in/joegill88/ (https://www.linkedin.com/in/joegill88/)
Ash: https://www.linkedin.com/in/ashmcgrathwrites/ (https://www.linkedin.com/in/ashmcgrathwrites/)
7 May 2020
14. Blake Binns - Actionable Advice For The Hard Working Entrepreneur
In episode 13 of the Wicked Creative Collective Ash and Joe were joined by Blake Binns, Founder of Good Advice Coaching and the Good Advice Podcast. This episode is jam packed with actionable advice for the hard working entrepreneur.
Through Good Advice, Blake Binns has helped hundreds of entrepreneurs scale their businesses to achieve their first 1,000 raving fans. This entire idea is based on the premise that a business doesn’t need millions of customers to be successful. Instead, a business only needs 1,000 raving fans who are highly committed, engaged, and loyal to the brand.
Blake has spent countless hours in conversation with business owners from around the world, asking the hard questions about the future of their businesses. He knows the struggles, and uncertainty that entrepreneurs face and in episode 13 he was willing to share some core principles with the WCC audience.
In this episode we talk about the common pitfalls that entrepreneurs can get caught up in during the early years of business. Blake stresses the importance of creating small feedback loops within your life in order to RUN with the good ideas and scrap the bad ones. *The secret here is putting your business to the “mom test”.
We also get the opportunity to chat about the seductive allure of being an entrepreneur and what can really set you apart and position you for success.
Learn more about Blake and his work at https://goodadvicecoaching.com/ (https://goodadvicecoaching.com/)
Interested in being on the show or just want to chat?
Find Joe and Ash on LinkedIn:
Joe: https://www.linkedin.com/in/joegill88/ (https://www.linkedin.com/in/joegill88/)
Ash: https://www.linkedin.com/in/ashmcgrathwrites/ (https://www.linkedin.com/in/ashmcgrathwrites/)
21 Apr 2020
13: Talking Business, Family, Life & Music With Matt Gagnon
Ash (https://www.linkedin.com/in/ashmcgrathwrites/) and Joe (https://www.linkedin.com/in/joegill88/) welcome Mindset Coach, Matt Gagnon (https://www.linkedin.com/in/mattgagnon1/) to the Wicked Creative Collective. Matt has had a major influence on Joe and his journey on LinkedIn. Matt's tips and tricks were invaluable to him navigating the new content centric landscape and building his personal brand.
On this episode, the Collective discusses how they are adapting to "quarantine life" around their businesses/careers, mental health and family lives. They stress how important it is to experience your emotions good and bad and not to bury them during these crazy times. You need to be allowed to feel, process & grow.
We may be physically apart but with technology we are never socially distant.
They end the episode talking about their love for vinyl and music. Who knew Ash was a big audiophile!
Hope you enjoy this incredible conversation.
6 Apr 2020
12. Season 2 Kickoff: Catching Up With Ash & Joe
Ash (https://www.linkedin.com/in/ashmcgrathwrites/) and Joe are back for Season 2 of the Wicked Creative Collective! A LOT has gone on since we did a podcast together way back in November.
New jobs, freelancing gigs flourishing, pandemics and the Tiger King...OH MY!
We are glad to be back and excited to bring your some great guests!
This is the biggest comeback since the Patriots vs, Falcons Super Bowl!
Miss you Tommy!
26 Dec 2019
11. David Meerman Scott -The Importance Of Building A Fanocracy In 2020
Digital Marketing thought leader and author, David Meerman Scott (https://www.linkedin.com/in/davidmeermanscott/)joins the Wicked Creative Collective to discuss the concept of a Fanocracy and how every business should know how to create one. In today's world, fandom is a driving force behind building trust which is crucial in making fans into customers and customers into raving fans!
David and Joe (https://www.linkedin.com/in/joegill88/) (Ashely (https://www.linkedin.com/in/ashmcgrathwrites/) was missed!) talk about how marketing is no longer of an intrusive nature but more based on a two way relationship between company and consumer. In David's upcoming book Fanocracy (https://www.fanocracy.com/) (to be released on 1/7/200, he covers this "Hunger for Humanity". People want to do business with real people not faceless commercial entities.
Join us for a thought provoking conversation on the importance on community and fandom in digital marketing. Plus the gents riff on their love for music, the Boston Bruins, the moon and Star Wars because they are fans too!
15 Nov 2019
10. Jonas Koffler - Movement, Resilience & The Entrepreneurial Journey
Ash (https://www.linkedin.com/in/ashmcgrathwrites/) and Joe (https://www.linkedin.com/in/joegill88/)welcome New York Times bestselling author Jonas Koffler (https://www.linkedin.com/in/jonaskoffler/) to the Wicked Creative Collective. You may know Jonas from Hustle, the book he co-wrote with Neil Patel and Patrick Vlaskovits that teaches you to infuse your life and business with “money, meaning, and momentum”.
But what you didn’t know is that Jonas is also a successful and PROLIFIC entrepreneur. Jonas has many irons in the fire including advising for health tech startup Lada Labs and Radical Wellness Inc, is invested in numerous restaurant ventures, and is spearheading the incredibly important film project “We Care Here” which focuses on mental health and wellness for musicians.
In this episode Jonas takes us on a walk through his journey as a brand new father, and how he balances that with all of his commitments and passion projects. Jonas teaches us the simple hacks he uses to get through his day with optimal performance. We also rap about the entrepreneurial journey as an extension of a life well-lived and what Jonas is excited about working on right now!
You don’t want to miss this episode!!
1 Nov 2019
9. TikTok Explained: Creator Jayde Vincent Shares Her Tips To Get Started On The Platform
TikTok Creator Jayde Vincent (https://www.linkedin.com/in/jaydevincent/)joins the Wicked Creative Collective to discuss this emerging social media platform. Jayde with over 1 million followers has her finger on the pulse of GenZ. What kind of content they relate to and how they want to be marketed to.
If you want to promote your business or brand to the consumers of tomorrow, be sure to tune in!
Jayde also shares her LinkedIn journey thus far with Joe (https://www.linkedin.com/in/joegill88/) & Ash (https://www.linkedin.com/in/ashmcgrathwrites/). She talks about how her parents introduced her to the LinkedIn. Jayde gushes about the collaboration and how everyone wants to help you achieve your goals.
Tune in to learn from a young content creator who is utilizing social media to build her personal brand across multiple platforms!
22 Oct 2019
Wicked Creative Collective #8 - Judi Fox & Building A Social Media Presence
Social Media Maven Judi Fox (https://www.linkedin.com/in/judiwfox/)joins Ash (https://www.linkedin.com/in/ashmcgrathwrites/) and Joe (https://www.linkedin.com/in/joegill88/) on the Wicked Creative Collective. Judi talks about how she built her social media presence and coaching business across multiple platforms. There is indeed a method to her madness when it comes to content creation and building her online communities.
And she is sharing some of her tips and tricks with you!
Judi applies these learnings by teaching others how to build their own personal brand and navigate through the digital landscape. If you want to her from one of the first true digital marketing and social selling pioneers, be sure to tune in!
Oh yeah, hear how the Collective battles technical issues during recording and roll with the punches!
10 Oct 2019
WIcked Creative Collective #7.5 - Social Selling Best Practices With Belinda Aramide
Ash (https://www.linkedin.com/in/ashmcgrathwrites/) and Joe (https://www.linkedin.com/in/joegill88/) welcome Belinda Aramide (https://www.linkedin.com/in/belindaaramide/)who is a personal branding strategist and sales trainer. Belinda talks to the Collective about the importance of being genuine and transparent when selling your services on social platforms like LinkedIn. Trust needs to be established and relationships need to be nurtured.
She also tells social sellers to beware of the "Shiny Object Syndrome" regarding acquiring new followers rather than looking at your own network for opportunities and support.
Learn about these tips and others on the latest episode of the Wicked Creative Collective!
11 Sept 2019
Wicked Creative Collective #6 - The Podcast Journey Check In With Ash & Joe
Every 5 episodes or so, Ash (https://www.linkedin.com/in/ashmcgrathwrites/) (Queen of copywriting) & Joe (https://www.linkedin.com/in/joegill88/) (The Social Media Bridge Builder) will check in from their freelancing and podcasting journey. They have decided to interview each other in this latest installment of the Wicked Creative Collective.
The following topics are covered:
Balancing work and life
Freelancing challenges and lessons learned
How to maintain a positive mindset
The importance of mental health and seeking help
The Great Podcast Journey
Things Ash & Joe are geeking out on
The Wicked Creative Collective has some wicked awesome guests lined up so please subscribe and stay tuned!
7 Aug 2019
Wicked Creative Collective #5 - Deb Coviello AKA The Drop In CEO Discusses The Framework Of One & Being Human
Ash (https://www.linkedin.com/in/ashmcgrathwriting/) and Joe (https://www.linkedin.com/in/joegill88/)welcome Deb Coviello (https://www.linkedin.com/in/deborahacoviello/) of Illumination Partners LLC (https://www.dropinceo.com/). Deb is known as the “Drop in CEO” who helps construct solid foundations for companies to build their business. She helps startups, small businesses, and mid-size organizations who want to move to the NEXT LEVEL. by implementing her "Framework of One" breaking down the business macro down into the micro.
Deb also stresses the importance of listening to her clients and getting to know them as people. If the stakeholders are just perceived as cogs in the machine, it will prove disastrous.
The Collective discusses the importance of creating content and leveraging LinkedIn. Deb says she is always on a perpetual interview. People may not need her services now but she will be top of mind when they do. Trust and credibility through her content has been established well in advance.
Tune in for some nuggets of business wisdom and of course witty banter!
Time to get WICKED!
24 Jul 2019
Wicked Creative Collective #4 - Recruiting and Personal Branding With Adam Posner of NHP Talent Group
Ash (https://www.linkedin.com/in/ashmcgrathwriting/)and Joe (https://www.linkedin.com/in/joegill88/) welcome their second guest, Adam Posner (https://www.linkedin.com/in/adamjposner/) of NHP Talent Group to The Collective.
Adam is not only a recruiter but an entrepreneur who is very active in the LinkedIn Community. He too has a podcast called the Pozcast (https://www.linkedin.com/company/the-pozcast/) where he interviews thought leaders from business and talent acquisition.
Ash, Joe and Adam chat about:
Lessons learned from their entrepreneurial journeys
Content creation - why it's important to "get yourself out there"
Recruiting tips
Personal branding - is it a must for freelancers AND traditional job seekers?
Coaches, influencers and gurus - who can you TRUST?
Books, podcasts and Stranger Things
Tune in for some great conversation and of course witty banter!
Time to get WICKED!
12 Jul 2019
Wicked Creative Collective #3 - LinkedIn Pioneer Brian Schulman Joins The Collective
The Wicked Creative Collective welcomes our first not so mystery guest to the show, LinkedIn Pioneer Brian Schulman (https://www.linkedin.com/in/brianschulman/). Brian has brought so much to the platform through his positive attitude, love for his fellow human, and willingness to help anyone at anytime. He has truly helped make LinkedIn a thriving community through connection, creativity, and collaboration.
Ash (https://www.linkedin.com/in/ashmcgrathwriting/)and Joe (https://www.linkedin.com/in/joegill88/)talk to Brian about his inspirational journey and he asks us what our favorite places are to grab some tasty eats!
Tune in for good vibes and laughs!
30 Jun 2019
Wicked Creative Collective #2 - The Power Of Collaboration
Ash (https://www.linkedin.com/in/ashmcgrathwriting/)and Joe (https://www.linkedin.com/in/joegill88/) tackle these hot topics on this episode of the Wicked Creative Collective Podcast:
Collaboration on LinkedIn - Our personal experiences and the lack of content on this subject
State of LinkedIn - How the platform has changed....and NOT for the GOOD
Influencers - It has become a DIRTY and OVERUSED term
Freelancing Life - Putting together desks and hiding away from our kids
Announcements - Our first guest has booked! Tune in to find out who!
Thank you for listening and we strive to bring the value with each episode!
11 Jun 2019
Wicked Creative Collective #1 - Getting To Know Ash & Joe
This is the debut episode of the Wicked Creative Collective, a journey of two working parents freelancing as digital marketing creatives.
Meet the hosts:
Ashley McGrath (https://www.linkedin.com/in/ashmcgrathwriting/) is a copywriter and content creator on LinkedIn. She uses deep customer research to craft irresistible copy that generate more authority, leads, and sales for businesses.
Joe Gill (https://www.linkedin.com/in/joegill88/) is a social media consultant for his agency, Valuencer. (http://chazzrockproductions.com/valuencer/) He is one part story teller, one part mad scientist and one part ROI detective.
After 5 layoffs and beating cancer, he believes you can accomplish anything with resilience, perseverance and good old fashioned hard work.
10 Jun 2019
Wicked Creative Collective (Trailer)
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