Welcome to Wider Goals, an exciting new purpose-driven sports podcast that goes deep on how the values of Conscious Capitalism - higher purpose, conscious leadership, conscious culture and stakeholder orientation - can improve the performance of sports organisations and create meaningful, sustainable impact on the communities they serve.
Sports broadcaster and leadership coach Matt Roberts sits down with some of the true pioneers of the purpose movement in sport and business and explores the turning points in their own lives and careers that persuaded them to look beyond the bottom line and maximise their opportunity to have a positive impact on society.
In this final episode of the first season, Matt sits down with Henry Staelens – recently appointed CEO of British Ice Hockey and former CEO of Forest Green Rovers, named by FIFA as the world’s greenest football club.
Henry’s role at the New Lawn was to turn the club’s higher purpose around sustainability and green energy into organisational performance on and off the pitch, which he achieved with distinction.
Discussing his key learnings from this experience, Henry also tells the story of an incredible journey that led him from unemployment at 16 to becoming the youngest CEO in the English Football League by the age of 30, and outlines his vision of a golden future for British ice hockey.
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11 Dec 2023
Episode 5: Mark Turner
Matt chats with Mark Turner, a former Lieutenant and Seaman Officer in the Royal Navy who partnered with Dame Ellen Macarthur to mastermind her record exploits at sea, before taking their successful partnership onto land and building a portfolio of purpose-driven international sporting competitions and charity events.
Mark’s experiences in both sport and business have demonstrated how engaging with higher purpose, either consciously or subconsciously, can create optimal outcomes for all stakeholders.
On an individual level, he also offers a practical guide for athletes wanting to use their platform to inspire others – creating emotional currency through effective and authentic storytelling.
Website links
Ultra Swim 33.3 https://ultraswim333.com
Leman Hope https://www.lemanhope.ch/en/
OC Sport https://www.ocsport.com/
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28 Nov 2023
Episode 4: Melissa Wilson
Matt sits down with Melissa Wilson, a former Team GB rower and Co-founder of Athletes of the World – a not-for-profit formed to provide education and support for athletes and organisations willing to use their voice as advocates for the planet.
Reflecting on her own personal experiences, Melissa makes a compelling connection between the qualities possessed by top level athletes and those required by society to face the climate change challenge: ambition, urgency, camaraderie and having the courage to tackle seemingly insurmountable obstacles.
Tapping into the sense of purpose and personal identity that can help athletes navigate the pressures of top-level competition, especially when their sporting ambitions are taken away, Melissa provides a unique perspective on how individuals and organisations can chase wins outside of their boat, and inspire the only kind of success that really matters.
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13 Nov 2023
Episode 3: Neill Duffy
Neill Duffy is Chief Executive & Founder of 17 Sport - a purpose-driven B Corp specialising in impact marketing at the intersection of sport and business. Neill was born in South Africa, so experienced first-hand possibly the best example in our lifetime of how sport can positively impact societal change during the early 1990s, when the end of apartheid coincided with his home nation hosting the Rugby World Cup. It was a transformational moment for many South Africans including Neill, who was able re-evaluate his own role and opportunity within the business of sports marketing, finding his own true purpose to help make the world a better place through the power of sport.
Recommended reading
Books
Legacy Sport by Neill Duffy, Fabien Paget & Jo Ramsay https://www.amazon.co.uk/Legacy-Sport-Business-Social-Good/dp/1620064030
Articles
17 Sport 2022-23 B Corp Impact Report: https://www.17-sport.com/blog/our-b-corp-impact-report
‘The Future of Leadership for Conscious Capitalism’ by Barrett C. Brown, Ph.D: https://www.peaqpartners.com/wp-content/uploads/2017/10/MetaIntegral_Brown_The-future-of-leadership-for-conscious-capitalism_20131018.pdf
‘Why Developing Conscious Leadership Is Essential To Future-Shaping’ by Albana Vrioni: https://www.forbes.com/sites/forbescoachescouncil/2022/08/01/why-developing-conscious-leadership-is-essential-to-future-shaping/
Website links
17 Sport https://www.17-sport.com/
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30 Oct 2023
Episode 2: Monique Choudhuri
Monique Choudhuri is an Inclusive Leadership, People and Performance Consultant, board advisor and former non-exec director at Brentford Football Club, where she served from 2017 to 2023 - a spell that coincided with the organisation's incredible rise to the English Premier League, and move to the brand-new 17,000 capacity Community Stadium. Monique discusses how putting stakeholder orientation at the heart of their activity allowed Brentford to take huge steps forward both on and off the pitch, and reveals how conscious leadership and meaningful inclusion helped unlock the club's true potential.
Recommended articles:
Can Professional Sports Offer Diversity And Inclusion Insight For All Industries https://www.forbes.com/sites/michaelrueda/2022/01/27/can-professional-sports-offer-diversity-and-inclusion-insight-for-all-industries/
WOMEN AT BRENTFORD: MONIQUE CHOUDHURI, NON-EXECUTIVE DIRECTOR https://www.brentfordfc.com/en/news/article/women-at-brentford-monique-choudhuri-non-executive-director
Links: Hampton Alexander / FTSE Women Leaders Review https://ftsewomenleaders.com/latest-reports/
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18 Oct 2023
Episode 1: Jason Stockwood
In this episode, Matt talks to Jason Stockwood, co-owner of Grimsby Town Football Club, about the incredible life story that led to him being voted the UK's best leader (as voted by the Sunday Times in 2016), via a kibbutz in Israel and a degree in philosophy, and how he is using his learnings from the world of business to put his hometown club at the heart of the community's sporting and spiritual revival.
Recommended books:
Reboot - Jason Stockwood
The Descent of Man - Grayson Perry
The Second Mountain – David Brooks
Fearless - Dr Pippa Grange
A Theory of Justice - John Rawls
Recommended articles:
https://www.theguardian.com/profile/jason-stockwood
Website links:
53 Degrees Capital https://www.53degreescapital.com/jason-stockwood
Themes:
#purpose #stakeholderorientation #community #masculinity #toxicmasculinity #community #football #consciouscapitalism #consciousleadership #consciousculture #winningdeep
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