Interviews that will encourage you to live wildly or be well. Host and market researcher, Cait Wilson, chats with professionals using data and insights to navigate the health and wellness industry. We'll hear from companies striving to make consumers healthy and happy, and discuss trends in the wellness space.
Ashley Hopkins is BACK! She is now the Head of Brand Strategy at Wayfair, but during quarantine, she and her sis Tess had a big idea to create their own business called Four Progress. Ashley courageously shares her own experience with anxiety which prompted her and her sister to create a journal based on cognitive restructuring that has been helping so many people cope with their anxiety. Ashley shares her entrepreneurial journey from the conception of the journal and naming the company to supply chain operations and market research.
4 May 2021
Nina Finkhouse at Think Dirty
Think Dirty is an app that helps consumers learn about the ingredients in their beauty, personal care, and household products. Nina Finkhouse, a Research and Communications Associate, shares how she's empowering consumers to make more informed and healthier choices about the products we use every single day. We learn how Think Dirty is using data and insights to help build their app that's disrupting the personal care industry.
21 Apr 2021
Abby Frenes at EnChroma
Abby Frenes is a Videographer, Photographer, and Graphic Designer at EnChroma. EnChroma has patented lens technology and eyewear for colorblindness. The viral videos of people who are colorblind seeing color for the first time will move you to tears. Abby shares how she uses the functional and emotional benefits of the glasses to create engaging content as well as how she used data and insights to create content at the biggest art retailer in the world, Art.com.
6 Apr 2021
Julie Levine at Institute for Integrative Nutrition
Julie Levine is the Director of Market and Consumer Insights at Institute for Integrative Nutrition (IIN), an online nutrition school in New York with a health coach training program. She shares her experiences testing and rating different types of food at Consumer Reports, researching the health benefits of air fryers at Cuisinart, and how she’s building a centralized insights function at IIN.
23 Mar 2021
Megan Teshima at Angel City FC
Megan Teshima is the Insights Manager at Angel City Football Club. Angel City is a National Women's Soccer League expansion team in LA expected to begin play in 2022. Angel City has been in the news because of their amazing mission and star-studded ownership group. Megan shares how she's using data and insights to get Angel City ready for the upcoming 2022 season and how they're currently making an impact on people's health and wellness through their purpose-driven partnerships.
9 Mar 2021
Megan McAdams at OLLY PBC
OLLY PBC is a gummy vitamin startup recently acquired by Unilever. Megan McAdams, Innovation Manager at OLLY PBC, shares her story of how making Skittles and Starbursts at Wrigley led to creating gummy vitamins at OLLY. We talk about being disruptive, startup life, sensory research (think: taste, texture, aroma, appearance), and when Megan did a fun taste test challenge for Antoni from Netflix's hit show Queer Eye.
23 Feb 2021
Ashley Hopkins at ASICS
Ashley Hopkins is a market research exec making waves in the footwear and athletic apparel space. She is the Head of Consumer Insights at ASICS and shares her experiences building a consumer insights team from the ground up and how insights impact the business at ASICS.
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