Welcome to Wildly Successful! If you’re a service-based business owner, coach, or creative craving real conversations and actionable advice about what it actually takes to build a wildly successful business, then you’re in the right place.
I’m Petra Coulson, your host. I'm a mum of two, business owner, and obsessed with all things systems, marketing, and mindset.
Each Monday morning, join me for honest chats, practical insights, and unfiltered stories from behind the scenes of growing a business you truly love!
Connect with me on Instagram @collab.teams
From vanity metrics to conversion-based content goals
Host discusses shifting from vanity metrics to conversion-based content goals, providing founders and small business owners with actionable strategies for setting realistic content goals that drive business growth.
16 Sept 2025
What is a content strategy?
Host, COLLAB TEAMS, defines content strategy for service-based businesses, explaining its essential role in marketing and providing key elements for creating an actionable content plan to achieve marketing goals.
14 Aug 2025
#10 Lessons I didn't know I needed: Part two
Host Colla shares three powerful business lessons from Bali, guiding founders to embrace the unknown, own preferences, and recognize their magic.
29 Jul 2025
#9 3 unexpected business lessons from Bali
Host discusses unexpected business lessons learned in Bali, including crafting standout messaging and redefining quality, offering insights for online brand builders in this solo episode.
10 Jun 2025
#8 - The break I didn’t choose (but clearly needed)
Host discusses an unexpected two-week break from their business due to burnout, highlighting the importance of nervous system regulation and rest for founders.
18 May 2025
#7 How to do more of what you love as a founder
In this episode, I’m discussing something that comes up often when I speak to other founders: how to spend more time doing what you love in your business.
Let’s be honest: Most business owners didn’t start their businesses to get stuck in admin, back-end systems, and repetitive tasks.
But a few years in, it’s still the reality for so many.
You’re juggling too many hats, stuck in tasks that drain you, and wondering why you don’t feel excited about your business anymore.
In this episode, I share:
• The difference between learning your business vs. staying stuck in it
• Why white space is essential for founders, creatives, and visionaries
• What my week looks like now, and how I got here
• The 7 things I had to work through to focus more on what I love
Connect with me on Instagram: @collab.teams (https://www.instagram.com/collab.teams)
13 May 2025
#6 What you can and can't control as a founder
In this episode, I’m talking about something that’s often overlooked in business, knowing the difference between what you can control and what you can’t.
I share how my personal health journey became a powerful analogy for how so many of our clients feel when their content or marketing efforts aren’t delivering the results they expected.
If you’ve ever felt like you’re doing all the right things but still not seeing the traction, this one’s for you.
We cover:
• The mindset shift every business owner needs when setting goals
• How to stop obsessing over vanity metrics and start refining your marketing strategy
• Why tracking, tweaking, and testing is key to growth
Whether you're trying to grow your audience, generate leads, or build long-term momentum in your business, this episode will help you focus on the inputs that actually move the needle.
Connect with me on Instagram: @collab.teams (https://www.instagram.com/colla.teams)
5 May 2025
#5 The burnout wake-up call and building a business that feels good
This week, I’m sharing a personal update, from hitting burnout (again) to rebuilding a business that supports the life I actually want.
You’ll hear:
What I’ve changed in my business after multiple rounds of burnout
Why your “dream life” doesn’t need to wait
The 10 areas of my business that I've been upgrading as part of this change
If you're craving a business that feels as good as it looks, this episode is for you.
📲 Follow along on Instagram @collab.teams (https://www.instagram.com/collab.teams)
27 Apr 2025
#4 How systems create freedom in your business
Most founders avoid building systems, thinking it's something they'll get to later when they have a bigger team or more time.
But systems are not just about saving time. They are what creates true freedom in your business.
In this episode, I share why systems are essential if you want to scale without burning out.
I talk about my experience managing a busy restaurant, where systems made everything run smoothly, and how you can apply the same principles inside your business.
→ Download my process template: https://docs.google.com/document/d/1WCj5T7ppUoUtKgya901vzpKjE9lZBmQJxtoC6ESnckY/edit?usp=sharing (https://docs.google.com/document/d/1WCj5T7ppUoUtKgya901vzpKjE9lZBmQJxtoC6ESnckY/edit?usp=sharing)
→ Book an intro call to see how we can help you systemise your content and marketing: https://hello.dubsado.com:443/public/appointment-scheduler/680b1b1d7327b1003a5e1e21/schedule (https://hello.dubsado.com:443/public/appointment-scheduler/680b1b1d7327b1003a5e1e21/schedule)
If this episode sparked something for you, send me a DM on Instagram @collab.teams. I would love to hear about it.
New episodes drop every Monday. See you next week!
21 Apr 2025
#3 Why I’m building my personal brand in 2025 (and why you should too)
In this episode of Wildly Successful, I’m sharing why building a personal brand is one of my biggest focuses for 2025 and why I think it should be yours too.
This episode dives into what a personal brand really is (hint: it’s not about becoming an influencer), why it matters more than ever, and how you can start building yours strategically, sustainably, and in a way that attracts your dream clients.
I would love to hear your thoughts. Let me know if you are planning to build your personal brand in 2025?
Connect with me on Instagram on collab.teams or email me at hello@collab-teams.com
Px
14 Apr 2025
#2 Thinking about a rebrand? Here’s what I learnt
In this episode, I’m taking you behind the scenes of our recent rebrand at Collab Teams, two years in the making and one of the best decisions we’ve ever made.
You’ll hear what sparked the shift, the fears and hesitations I had along the way, and how we moved from being a generalist VA agency to a specialised team focused on content, funnels, and launches.
I share what the rebrand looked like from the inside, the investments we made, and the exact results we’ve seen since making the leap, including our biggest weeks of discovery calls ever.
If you’ve been sitting on the idea of a rebrand but haven’t taken the plunge yet, this is the episode for you.
We cover:
✔️ What triggered the rebrand
✔️ The shift from generalist to specialist
✔️ The branding and social investments we made
✔️ Four key lessons I learnt from the process
✔️ The real results that followed (they still blow my mind)
Whether you're rebranding now or just starting to think about it, I hope this gives you clarity, confidence, and maybe even a little push to evolve your business into what it's truly meant to be.
Resources & Links
→ DM me your thoughts or questions on Instagram: @collab.teams (https://www.instagram.com/collab.teams)
New episodes drop every Monday morning. Hit follow so you don’t miss what’s next.
2 Apr 2025
#1 This has been six years in the making
This podcast has been six years in the making, and it’s finally here! It feels a bit unreal, to be honest.
In this short trailer episode, I’m introducing myself, Petra Coulson, your host here at Wildly Successful.
You’ll hear a little about my journey from managing a multi-seven-figure venue as a general manager to building an online business supporting service-based business owners, coaches, and creatives with content, systems, and launches.
This podcast is my creative outlet, a space for honest, unfiltered conversations and actionable advice about what it really takes to build a wildly successful business on your terms.
I’m so glad you’re here. New episodes drop every Monday morning. Pop your headphones on and let's start the conversation!
Connect with me over on Instagram @collab.teams (https://www.instagram.com/collab.teams) or check out our website for more information about working with Collab Teams (www.collabteams.com.au) (https://collabteams.com.au/)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
40,576
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
13 ratings
Podcast Authority Score: 45 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
39
Social presence
0
YouTube
76
Engagement
51
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