Wine Country Business brings you inside the conversations shaping the global wine, spirits, and hospitality world. Each week, your host Andrew Allison sit down with the people redefining how business gets done in the vineyards, boardrooms, and beyond. From renowned winemakers and CEOs to rising innovators, every episode uncorks real insights, new ideas, and the stories behind today’s most influential brands.
Whether you work in the industry or simply love the culture of fine wine and craftsmanship, Wine Country Business keeps you connected to the pulse of what’s next.
Sparkling Wine and Modern Consumers - Kyle Altomare, Gloria Ferrer
Gloria Ferrer winemaker Kyle Altomare joins Wine Country Business to discuss why sparkling wine is resonating with a new generation of consumers. As younger drinkers look for more personal and experience-driven connections with brands, wineries are being forced to rethink hospitality, storytelling, and loyalty. Kyle also shares candid insights on blending sessions that turn guests into lifelong ambassadors, the dangers of “forced authenticity,” and what many wine brands still misunderstand ab...
11 May 2026
Investing Beyond Alcohol - Noah Friedman, Top Shelf Ventures
Venture investor Noah Sanborn Friedman has built Top Shelf Ventures into one of the fastest-growing funds focused on alcohol and adjacent vice categories. In this episode, he discusses creator-led RTDs, nicotine pouches, THC regulation, DTC wine strategy, and why consumers are increasingly moving toward new alcohol alternatives and emerging category brands.
6 May 2026
Cannabis Extracts, Terpenes, and the Future of the Industry with Jose Rivas
Jose Rivas, CEO of Premium Extracts, explains how cannabis extracts are made and how his company evolved into an ingredients supplier focused on terpenes. He shares his journey from early startup failure to building a licensed extraction facility, and discusses industry trends including price compression, THC beverages, and regulatory challenges shaping the cannabis market.
30 Apr 2026
From Soil to Strategy: Running a Vineyard in Napa & Sonoma
Most conversations about wine focus on brand, marketing, or experience. This one starts in the vineyard. Cameron Smith, co-owner of Loma Del Sol Farming, manages over 350 acres across Napa and Sonoma. He breaks down what it actually takes to run a vineyard today, from long-term planting decisions to cost pressures, labor constraints, and shifting demand. A clear look at how decisions at the source shape the entire wine business.
16 Mar 2026
Inside Wine Tech - Paul Mabray, Pour Now
Survival in wine isn’t guaranteed. Paul Mabray joins Wine Country Business to break down “digital Darwinism” in alcohol. From WineDirect and VinTank to the rise and collapse of Pix, he explains how decades of wins and failures reshaped his view on what it takes to last.
9 Mar 2026
The Next Era of Napa Experiences - Mackenzie Magro, Napa Valley Bike Tours
Napa Valley is entering a new phase of hospitality. In this episode, Napa Valley Bike Tours CEO Mackenzie Magro breaks down how experience design, expanded access, and new offerings are reshaping the region. From e-bikes to non-wine experiences, she explains how broader engagement drives resilience and long-term demand.
3 Mar 2026
The Hidden Risk of Playing it Safe - Michael Cann, WineCountry Media
Legacy models aren’t broken - but they are outdated. Michael Cann discusses why Wine Country’s real opportunity lies in courage, creativity, and rethinking how value is created.
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