Weekly marketing tips, strategies, and thoughts that help wineries and wine brands thrive online. Hosted by Heather Daenitz of Craft & Cluster. <br/><br/><a href="https://www.winemarketingfieldguide.com?utm_medium=podcast">www.winemarketingfieldguide.com</a>
Wine Marketing Podcast
Claim This Podcastby Heather Daenitz
5.0(7 reviews)
39 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
22
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality30
Social0
YouTube0
Engagement32
Podcast Overview
Weekly marketing tips, strategies, and thoughts that help wineries and wine brands thrive online. Hosted by Heather Daenitz of Craft & Cluster. <br/><br/><a href="https://www.winemarketingfieldguide.com?utm_medium=podcast">www.winemarketingfieldguide.com</a>
Language
🇺🇲
Publishing Since
12/15/2020
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22
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality30
Social0
YouTube0
Engagement32
7
Excellent Areas
1
Good Performance
11
Growth Opportunities
excellent
Episode Length
59 minutes
Performing excellently!
good
iTunes Tags
6.5/10
Recommendations available
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poor
Publishing Consistency
Every 52 days
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Recent Episodes
January 27, 2026
Extending the Pleasure of Wine Beyond the Tasting Room with Dan Petroski of Massican Winery
<p><strong>Season 2: Episode 13</strong></p><p>In this episode of the Wine Marketing Podcast, I’m joined by Dan Petroski, founder and winemaker of Massican Winery. We talk about how his background in publishing shaped the way he approaches wine marketing.</p><p>We dig into the emotional side of wine and how powerful it can be when brands focus less on prestige and more on making people feel something. Dan also shares why platforms like Substack matter, how to make your wine brand more consumer-friendly, and why Massican leans into curiosity over convention.</p><p><strong>About Our Guest:</strong></p><p>Dan Petroski is the founder and winemaker of Massican Winery in Napa Valley. Known for his thoughtful, Mediterranean-inspired white wines and fresh approach to communication, Dan brings a unique perspective to the wine industry, combining a background in publishing with a deep respect for honest storytelling. He also writes a Substack called <a target="_blank" href="https://massican.substack.com/">The Italian Dinner Party</a>. </p><p>Instagram: <a target="_blank" href="https://www.instagram.com/massicanwinery/">https://www.instagram.com/massicanwinery/</a></p><p>LinkedIn: <a target="_blank" href="https://www.linkedin.com/in/danpetroski/">https://www.linkedin.com/in/danpetroski/</a></p><p>Substack: <a target="_blank" href="https://substack.com/@danpetroski">https://substack.com/@danpetroski</a></p><p>The Italian Dinner Party: <a target="_blank" href="https://massican.substack.com/">https://massican.substack.com/</a> </p><p></p> <br/><br/>Get full access to The Wine Marketing Field Guide at <a href="https://www.winemarketingfieldguide.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4">www.winemarketingfieldguide.com/subscribe</a>
January 5, 2026
What Makes a Wine Collab Actually Work? with Erin Kirschenmann of Wine Business Monthly & Novel Pairings
Erin Kirschenmann of Wine Business Monthly explores effective wine collaborations, dissecting a recent romantasy novella pairing and emphasizing authentic partnerships that foster long-term brand loyalty in this interview.
December 24, 2025
Wine Doesn’t Need to Be So Serious with Warner Boin of Confidence Uncorked
Certified sommelier Warner Boin of Confidence Uncorked discusses making wine education fun and approachable, communicating complexity, and using vulnerability in wine marketing in this interview.
39 total episodes available
Recent guests on Wine Marketing Podcast
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Erin Kirschenmann
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Warner Boin
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Ed Feuchuk
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Jason Haas
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Barbara Gorder
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Sonja Magdevski
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Andrew Means
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Ivy Kehoe
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