- 11
- Episodes
- 8
- Ratings
- 2021
- First episode
About Wine Stains
Sit down with husband and wife, Connor & Kaitlyn Parker, as they discuss all things related to life, travel, entrepreneurship, & the beauty of wine stains.
- Publisher
- Connor & Kaitlyn Parker
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 26 Jun 2021
- Latest episode
- 28 Sept 2022
Latest episodes
11 episodes in the feed.
28 Sept 2022
011: Everything About Our Trip to Central Coast, CA
WE’RE DISCUSSING: The new decade Connor just entered (& the catalyst for our trip) What someone said to Kaitlyn that she had to immediately fact-check The topic Kaitlyn’s become more sensitive about & the phrase she keeps repeating to herself as a result Why we went on this trip & how it came about What we did during our time in LA / Venice Beach area Where we stopped in Santa Barbara & thoughts about the downtown area in general The type of boutique hotel we’re loving, where we stayed in San Luis Obispo, and our favorite aspect of their guest experience Our experiences at each winery we visited in Paso Robles, including Tin City Our impression of Route 1 and driving through Big Sur, including the Vista Points and stops we spent the most time at (versus the ones we didn't) Where we stayed in Carmel-by-the-Sea and our favorite parts about the hotel Thoughts about the 17-mile drive and exploring Pebble Beach The Copy Uncorked clients we got to meet up with for a beach picnic What we did for our last night in Carmel Final reflections - each of our favorite parts of the trip + what sticks out the most What made Kaitlyn feel emotional & why What we'll be opening the podcast up to in the near future AS MENTIONED: Ryan Corrigan (our travel agent) - https://corriganluxurytravel.com/ Great White in Venice Beach Hook & Press in Santa Barbara San Luis Creek Lodge - https://sanluiscreeklodge.com/ Scout Coffee in SLO Sally Loo's in SLO Granada Hotel & Bistro in SLO Adelaida in Paso Robles - https://www.adelaida.com/ JUSTIN Winery in Paso Robles - https://www.justinwine.com/ Tin City in Paso Robles (Olivias de Oro, Negranti Creamery, Aaron Winery) Nepenthe (at the end of Big Sur before Carmel) Hotel Carmel - https://www.thehotelcarmel.com/ Folktale Winery - https://www.folktalewinery.com/ Blog post coming soon to kaitlynhparker.com to fully recap all of our stops. :) Will also share my friend Rachel’s Central Coast guide once it’s live! FIND US ELSEWHERE: - winestainspod.com - Kaitlyn's blog: kaitlynhparker.com - Kaitlyn’s business: copyuncorked.com - Connor’s business: parker-fg.com If you enjoyed today’s episode, we’d love for you to leave a review. Cheers!
2 Sept 2022
010: Fundamental Differences Between Branding & Marketing
WE'RE DISCUSSING: - Our first mini-milestone (cheers to hitting 10 episodes) - Thoughts about "social" club tennis - What Connor believes is the "right" way to pour beer - The Budweiser Clydesdale horse commercials - is it branding or marketing? - A loose definition and core elements of "branding" - Connor's "fit-check" and a few of his favorite brands - How brands shape our identity & vice versa - The ratio Donald Miller suggests for focusing on marketing vs. branding - and Kaitlyn's thoughts about it - How your "business plan" plays into your branding & marketing and in which order to do what - Thoughts on "avatars", niching, attracting & repelling, knowing your audience & more - How Kaitlyn is applying those thoughts to revamped Copy Uncorked courses - Humanizing & creating community as a brand - Components of brand strategy - A list of the top 10 greatest TV commercials of all time - Whether Kaitlyn considers Copy Uncorked to fall more on the 'branding' or 'marketing' side AS MENTIONED: - Connor's go-to Vejas :) - https://rstyle.me/+iA_OXPlMHOUpBSVMjpX5Bg - Connor's lululemon shirt - https://rstyle.me/+ar5ieUw6flLy8OlJfxQMNw - Connor's Patagonia pants - https://www.patagonia.com/product/mens-terrebonne-joggers/190696752786.html - ARTICLE - The 10 Greatest TV Commercials of All Time - https://www.qualitylogoproducts.com/blog/10-memorable-tv-commercials/ FIND US ELSEWHERE: - winestainspod.com - Kaitlyn's blog: kaitlynhparker.com - Kaitlyn’s business: copyuncorked.com - Connor’s business: parker-fg.com If you enjoyed today’s episode, we’d love for you to leave a review. Cheers!
26 Aug 2022
009. Connor's 29029 Challenge Recap & What's Next
Episode - 009. Connor's 29029 Challenge & What's Next We shared the 'before' if you will in episode 8 - and now it's time for the 'after'. Tune in to hear Kaitlyn interview Connor about his experience tackling the 29029 Everesting Challenge at Snowbasin in Utah. INCLUDING: - His expectations going into it - The reality of his experience - The biggest challenge(s) he faced - His biggest breakthrough or breath of fresh air - Other hurdles he had to overcome during & on the way home from the challenge - Whether he'd do it again - and if so, when/where ...and your typical randomness and back & forth in between. LINKS & MENTIONS: (Intro Song) Mt. Everest by Labrinth - https://open.spotify.com/track/1ZdhOMWyFR8Iv9eylMGYg2?si=c531644f8e5e448f (https://open.spotify.com/track/1ZdhOMWyFR8Iv9eylMGYg2?si=c531644f8e5e448f) 29029 Everesting Challenge: https://29029everesting.com/ (https://29029everesting.com/) 29029 Snowbasin Week 1 | Recap 2022 - https://www.youtube.com/watch?v=XAFk64LCX80 (https://www.youtube.com/watch?v=XAFk64LCX80) Connor’s current diagnosis: “spontaneous angiodema” The Jones Project - https://thejonesproject.org/ (https://thejonesproject.org/) Connor’s HOKA Hiking Boots (purchased via REI) - https://www.rei.com/product/167704/hoka-speedgoat-mid-2-gtx-hiking-boots-mens?color=ANTHRACITE%2FDARK%20GULL%20GREY (https://www.rei.com/product/167704/hoka-speedgoat-mid-2-gtx-hiking-boots-mens?color=ANTHRACITE%2FDARK%20GULL%20GREY) Quotes by Coach Chris: “Fear is a manifestation of where our comfort level ends.” / “Fear is the energy behind great work.” Colin O’Brady - https://www.colinobrady.com/ (https://www.colinobrady.com/) Garmin Fēnix Solar Sapphire 7 - https://www.garmin.com/en-US/p/735520 (https://www.garmin.com/en-US/p/735520) FIND US ELSEWHERE: For latest episodes & more: Winestainspod.com On Instagram: https://www.instagram.com/kaitlynhparker/ (https://www.instagram.com/kaitlynhparker/) - https://www.instagram.com/connor_parker/ (https://www.instagram.com/connor_parker/) - & https://www.instagram.com/winestainspod/ (https://www.instagram.com/winestainspod/) Kaitlyn's blog: kaitlynhparker.com Kaitlyn’s business: http://copyuncorked.com/ (http://copyuncorked.com/) Connor’s business: https://parker-fg.com/ (https://parker-fg.com/) If you enjoyed today’s episode, we’d love for you to leave a review. Cheers!
13 Aug 2022
008. Fitness Challenges & Core Values
WE’RE DISCUSSING: - The trip / fitness challenge / organization Connor is supporting with a trip to Utah next weekend - More about said fitness challenge and what he’s doing to prepare …and why - How it’s inspired both of us in many ways to lean in to discomfort and try new things - Kaitlyn’s favorite form of exercise and (how/why it still makes her nervous each time) - How this new challenge has deepened the meaning and purpose of core values - The 4 core values we’ve identified for each of our businesses and the meaning behind each - What’s new to our reading lists since the last episode WE MENTIONED: - 29029 in Snowbasin, UT - https://29029everesting.com/products/utah-2022 - Supporting & honoring the life of Josh Jones - https://thejonesproject.org/ - Connor’s book pick: Traction - https://rstyle.me/+5zdS5g6alRYUQ_HLym4CEA - Kaitlyn’s book pick: The Sea We Swim In - https://rstyle.me/+cYf0hDgdX3QBYxo2lKO0kA - The brand messaging & copywriting education courses Kaitlyn mentioned: https://copyuncorked.com/courses-and-guides FIND US ELSEWHERE: - winestainspod.com - Kaitlyn's blog: kaitlynhparker.com - Kaitlyn’s business: copyuncorked.com - Connor’s business: parker-fg.com If you enjoyed today’s episode, we’d love for you to leave a review. Cheers!
5 Aug 2022
007: Working With a Travel Agent & Our Reading Preferences
WE'RE DISCUSSING: - Our first time working with a travel agent, why we chose to do so & how it works - What we thought about the experience and whether we'd do it again - A quick download of our most recent big trip (Riviera Maya, Mexico) - The great debate: Kindle vs. physical books (lottaaa comments on this) - Thoughts about reading in general and the indecision that comes with choosing a book to read - A list of what we’ve each been reading as well as further debate about fiction versus nonfiction - and what we like about each - The techy new device Connor is excited about - Thoughts on Dream Home Makeover Season 3 after we binged it in one sitting Products/Things We Mentioned: - Our travel agent: Ryan Corrigan of Corrigan Luxury Travel - https://corriganluxurytravel.com/ - Kaitlyn's blog post write-up reviewing the resort we stayed at (UNICO 20°87°) - https://kaitlynhparker.com/unico-2087-hotel-riviera-maya-a-review-of-our-stay/ - Books Read (The Subtle Art of Not Giving a F*, Liking Myself Back, How Are You, Really?, The Idiot, The Sea, Conversations With Friends, Feels Like Home, The Obstacle is the Way) - Connor's book, Retirement Launchpad - https://www.amazon.com/Retirement-Launchpad-Simplifying-Rocket-Science/dp/B09CRNPVDJ/ref=sr_1_1?crid=1XHKSQ4HJI5U7&keywords=retirement+launchpad&qid=1659722192&sprefix=retirement+launchpad%2Caps%2C79&sr=8-1 - The Remarkable 2 - https://remarkable.com/store/remarkable-2 STAY CONNECTED Kaitlyn on Instagram - @kaitlynhparker - https://www.instagram.com/kaitlynhparker/ Connor on Instagram - @connor_parker - https://www.instagram.com/connor_parker/ The Podcast on Instagram - @winestainspod - https://www.instagram.com/winestainspod/ Kaitlyn's newly designed blog/website: https://kaitlynhparker.com/ Our podcast website - http://winestainspod.com If you enjoyed today's episode, we'd love for you to follow the show and leave us a review. 🍷 Thank you!
5 Aug 2022
006. Reintroducing Wine Stains & What We've Been Up To
WE'RE DISCUSSING: What the heck we've been up to over the past year-ish (aka since Season 1 and since our summer 2021 road trip) Introducing Season 2 of the Wine Stains Podcast What we've learned from Season 1, why we brought it back, and what you can expect moving forward How we're finding the balance between "unfiltered" and "structured" Where we're recording from now, as well as other big updates in Connor's work life Our thoughts on 'consistency' and starting any new creative endeavor or passion project Connor's journey & experience with alcohol - and a major lifestyle change he's made The new look & branding for Wine Stains (cover, logo, website, etc.) Per usual, what we're sipping on while recording (and why) A preview of future episode topics (yep, we have an outline!) THE WINE / BEVERAGES: Athletic Brew (https://www.totalwine.com/beer/nonalcoholic/blonde-ale/athletic-nonalcoholic-upside-dawn/p/220938121?s=210&igrules=true) Caymus Cabernet Sauvignon, 2020 (https://www.totalwine.com/wine/red-wine/cabernet-sauvignon/caymus-cabernet-sauvignon/p/223968750?s=210&igrules=true) Devil's Backbone Orange Smash (https://www.totalwine.com/spirits/ready-to-drink/vodka-cocktails/vodka-soda-seltzer/devils-backbone-orange-smash/p/230737121?s=210&igrules=true) THINGS/PEOPLE WE MENTIONED: Our brand designer, Angela Mondloch of Saffron Avenue (https://copyuncorked--saffronavenue.thrivecart.com/the-shop/ ) STAY CONNECTED Kaitlyn on Instagram - @kaitlynhparker - https://www.instagram.com/kaitlynhparker/ (https://www.instagram.com/kaitlynhparker/) Connor on Instagram - @connor_parker - https://www.instagram.com/connor_parker/ (https://www.instagram.com/connor_parker/) The Podcast on Instagram - @winestainspod - https://www.instagram.com/winestainspod/ (https://www.instagram.com/winestainspod/) Kaitlyn's newly designed blog/website: https://kaitlynhparker.com/ (https://kaitlynhparker.com/) Our podcast website - http://winestainspod.com (http://winestainspod.com/) If you enjoyed today's episode, we'd love for you to follow the show and leave us a review. 🍷 Thank you!
11 Jul 2021
005: Client Experience, Expectations & Spontaneity
WE'RE DISCUSSING: The unfortunate but very on-brand event that happened during our initial attempt at recording episode 5 while in Asheville, NC Debating how to count the days of a vacation (long story, ya just gotta listen) Luxury experiences + expectations Client experience + expectations How scarcity mindset as an entrepreneur can lead to taking on work that’s unaligned and sub-par Learning when and how to say no (and yes) How to identify when you’re out of alignment Things Kaitlyn takes into consideration when accepting clients outside of a ‘niche’ Connor’s great one-liner about client experience Kaitlyn’s Airbnb booking mistakes and honest thoughts about the platform (it gets real passionate - ha) Spontaneity vs. making plans Takeaway lessons from our road trip so far Where we were headed next and why Bullet points / takeaways from the #winestainswisdom within the episode THE WINE: Stags’ Leap Cabernet Sauvignon Napa Valley 2017 - https://www.totalwine.com/wine/red-wine/cabernet-sauvignon/stags-leap-cabernet-sauvignon-napa/p/13388750 (https://www.totalwine.com/wine/red-wine/cabernet-sauvignon/stags-leap-cabernet-sauvignon-napa/p/13388750) THINGS/PEOPLE WE MENTIONED: Ozarks (tv show) on Netflix Bottleshock (movie) Vine to Voice (a brand voice & brand messaging course by Copy Uncorked) - https://copyuncorked.com/courses (https://copyuncorked.com/courses) Notion Project Management software (Connor’s) Clickup Project Management software (Kaitlyn’s) The Copy House (a website copywriting course by Copy Uncorked) - https://copyuncorked.com/courses (https://copyuncorked.com/courses) The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company - https://rstyle.me/+BtZVQlly8Rkb--W-lu86SQ (https://rstyle.me/+BtZVQlly8Rkb--W-lu86SQ) STAY CONNECTED Kaitlyn on Instagram - @kaitlynhparker - https://www.instagram.com/kaitlynhparker/ (https://www.instagram.com/kaitlynhparker/) Connor on Instagram - @connor_parker - https://www.instagram.com/connor_parker/ (https://www.instagram.com/connor_parker/) The Podcast on Instagram - @winestainspod - https://www.instagram.com/winestainspod/ (https://www.instagram.com/winestainspod/) Website: https://kaitlynhparker.com/wine-stains-podcast (https://kaitlynhparker.com/wine-stains-podcast)
26 Jun 2021
004: Announcement: How We're Spending the Next 30 Days
Sit down with husband and wife Connor & Kaitlyn Parker as they share a big announcement about their early summer plans and generally just banter about life, dating, and family heritage. WE'RE DISCUSSING: Our tasting, convo, and review of this week's wine; plus what we've learned about wine tasting from Kaitlyn's Dad #Wineofwisdom: Why copywriting/branding is so important to creating word of mouth buzz for your business Our spontaneous summer 2021 travel plans - what we're doing, why, and how The weirdness of the English language - I.e. Arkan-SAS (SAW) versus Kan-SAS Hillary Duff and our favorite old Disney Channel Original Movies + characters Our heritage and the nationality Kaitlyn thought she was (but isn't) The story of when/how we met and why I originally thought Connor wasn't American THIS WEEK'S WINE: Quilt by Joseph J. Wagner (Napa Valley) - 2018 - https://www.wine.com/product/quilt-cabernet-sauvignon-2018/605800 (https://www.wine.com/product/quilt-cabernet-sauvignon-2018/605800) THINGS/PEOPLE WE MENTIONED: Not much to note for this one! STAY CONNECTED Kaitlyn on Instagram - @kaitlynhparker - https://www.instagram.com/kaitlynhparker/ (https://www.instagram.com/kaitlynhparker/) Connor on Instagram - @connor_parker - https://www.instagram.com/connor_parker/ (https://www.instagram.com/connor_parker/) The Podcast on Instagram - @winestainspod - https://www.instagram.com/winestainspod/ (https://www.instagram.com/winestainspod/) Website: winestainspod.com (https://kaitlynhparker.com/wine-stains-podcast)
26 Jun 2021
003: What We Wish We Knew About Running a Business
Sit down with husband and wife Connor & Kaitlyn Parker as they share an honest reflection on what they wish they knew earlier about running a business, as well as some of what's gone well. WE'RE DISCUSSING: Today's wine (we'll be sharing it at the beginning of the episode from now on!) and just a bit about tasting wines in general Growth, accountability, rosy retrospection and staying in your lane with running a business (3) things we each wish we knew earlier / have learned since working for ourselves Bouncing back from mistakes/errors and learning where confidence really comes from The importance of results over just goals and understanding profitability Delegating, outsourcing, crafting SOPs and hiring #TEMPLATEEVERYTHING Systems, tools, and processes we use THIS WEEK'S WINE: From Tinto VB (https://www.tintowineandcheese.com/ (https://www.tintowineandcheese.com/)) - R8 Cabernet Sauvignon - https://www.r8wineco.com/ (https://www.r8wineco.com/) THINGS/PEOPLE WE MENTIONED: Green Lights by Matthew McConaughey - https://rstyle.me/+-Ki2wJR08ZwlI6PuuEGYDA (https://rstyle.me/+-Ki2wJR08ZwlI6PuuEGYDA) Birddogs (Connor's favorite pants and shorts) - https://www.birddogs.com/ (https://www.birddogs.com/) Dubsado (Kaitlyn's CRM) - https://www.dubsado.com/ (https://www.dubsado.com/) STAY CONNECTED Kaitlyn on Instagram - @kaitlynhparker - https://www.instagram.com/kaitlynhparker/ (https://www.instagram.com/kaitlynhparker/) Connor on Instagram - @connor_parker - https://www.instagram.com/connor_parker/ (https://www.instagram.com/connor_parker/) The Podcast on Instagram - @winestainspod - https://www.instagram.com/winestainspod/ (https://www.instagram.com/winestainspod/) Website: winestainspod.com (https://kaitlynhparker.com/wine-stains-podcast) *Some of the above links are affiliate links, which means we may make a small commission at no extra cost to you, should you choose to purchase.
26 Jun 2021
002: Quality Over Quantity & Completing the Stress Cycle
Sit down with husband and wife Connor & Kaitlyn Parker as they share a bit more on the personal front, from love languages, personal style, to weight fluctuations, and pretty much everything in between. WE'RE DISCUSSING: "The 5 Love Languages" and what each of ours is How our personal style & shopping choices have evolved (quality over quantity, brands we love, and our day-to-day "uniform") Stereotypes within the financial industry and the "power suit" What to spend more on vs. where to save Body image, diets, and weight fluctuations over the years (and the difference between a cost + pay-off) Burnout and "completing the stress cycle" Coffee shop culture and random thoughts about reading Interior design and curating your home (aka after-work hobbies for Kaitlyn) THIS WEEK'S WINE: Imagery Cabernet Sauvignon - https://www.imagerywinery.com/store/?view=product&slug=2019-Imagery-Cabernet-Sauvignon (https://www.imagerywinery.com/store/?view=product&slug=2019-Imagery-Cabernet-Sauvignon) THINGS/PEOPLE WE MENTIONED: Housewives video of the song we reference: https://youtu.be/kUONWrJ3wLk (https://youtu.be/kUONWrJ3wLk) The 5 Love Languages by Gary Chapman - https://rstyle.me/+XDseUCm1YUIVLVGs-eymMw (https://rstyle.me/+XDseUCm1YUIVLVGs-eymMw) Connor's Favorite Veja Shoes - https://rstyle.me/+o4e23QbPq-dV8Isa-FiIDw (https://rstyle.me/+o4e23QbPq-dV8Isa-FiIDw) Outerknown S.E.A Tee - https://www.outerknown.com/products/sea-tee-crew-indigo (https://www.outerknown.com/products/sea-tee-crew-indigo) Amazon the Drop - https://www.amazon.com/thedrop/ (https://www.amazon.com/thedrop/) Burnout by Emily & Amelia Nagoski - https://rstyle.me/+IQcf_96LWLnwc5WjNMb6RA (https://rstyle.me/+IQcf_96LWLnwc5WjNMb6RA) The Kindle Paperwhite - https://rstyle.me/+01-XS8D7g8L8AsWFh0Ykyg (https://rstyle.me/+01-XS8D7g8L8AsWFh0Ykyg) Brooke Sager of The Blaire House - https://theblairehouse.com/ (https://theblairehouse.com/) STAY CONNECTED Kaitlyn on Instagram - @kaitlynhparker - https://www.instagram.com/kaitlynhparker/ (https://www.instagram.com/kaitlynhparker/) Connor on Instagram - @connor_parker - https://www.instagram.com/connor_parker/ (https://www.instagram.com/connor_parker/) The Podcast on Instagram - @winestainspod - https://www.instagram.com/winestainspod/ (https://www.instagram.com/winestainspod/) Website: winestainspod.com (https://kaitlynhparker.com/wine-stains-podcast) Kaitlyn's personal blog - https://kaitlynhparker.com (https://kaitlynhparker.com/) *Some of the above links are affiliate links, which means we may make a small commission at no extra cost to you, should you choose to purchase.
26 Jun 2021
001: WTF is Wine Stains & Social Media Marketing 101
Sit down with husband and wife Connor & Kaitlyn Parker as they share the behind-the-scenes (aka very raw, very candid) story of how the Wine Stains podcast came to be. WE'RE DISCUSSING: How the "Wine Stains Pod" came to be What does Kaitlyn do all day? (life as a copywriter) Managing personal and business finances as dual entrepreneurs When & how we both made the leap to full-time business owners Social media throwbacks, honest thoughts about certain channels, and marketing 101 (26:53) Team-building and the importance of outsourcing/hiring the right people Practicing "less but better" lifestyle philosophy Focusing on creating content that resonates (rather than feeling like it has to be revolutionary) Whether we consider ourselves to be "CEOs", what that title means to us, and what to consider when claiming your own title 3 quick bullet points/takeaways on marketing from Kaitlyn THINGS WE MENTIONED: Profit First by Mike Michalowicz - https://rstyle.me/+oXAB9cA9DJEPi4ZFKyOyUw (https://rstyle.me/+oXAB9cA9DJEPi4ZFKyOyUw) The Copywriter Club - https://thecopywriterclub.com/ (https://thecopywriterclub.com/) Who, Not How by Dan Sullivan - https://rstyle.me/+YcC3bwagHEQhWSZz8QRLlg (https://rstyle.me/+YcC3bwagHEQhWSZz8QRLlg) Essentialism by Greg McKeown - https://rstyle.me/+PNaRFAB9YgBBnURNmcmOXA (https://rstyle.me/+PNaRFAB9YgBBnURNmcmOXA) The Benham Brothers - https://benhambrothers.com/courses/ (https://benhambrothers.com/courses/) STAY CONNECTED: Connor on Instagram - @connor_parker - https://www.instagram.com/connor_parker/ (https://www.instagram.com/connor_parker/) Kaitlyn on Instagram - @kaitlynhparker - https://www.instagram.com/kaitlynhparker/ (https://www.instagram.com/kaitlynhparker/) The Podcast on Instagram - @winestainspod - https://www.instagram.com/winestainspod/ (https://www.instagram.com/winestainspod/) Website: winestainspod.com (https://kaitlynhparker.com/wine-stains-podcast) Kaitlyn's personal blog: https://kaitlynhparker.com/ (https://kaitlynhparker.com/)
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- Apple Podcasts (US)
- 3.4 / 5
- 8 ratings
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