The election is days away. The mail, TV, radio, and social media are set. So what can you and your supporters do to turn out voters? Text your friends to go vote. A 2024 Florida field test found that low-propensity conservative voters who received a text from someone they knew were 8.6 percentage points more likely to vote than a control group. How to Do It: 1. Go through your contacts and ask volunteers to do the same: “Hey [Name], just a reminder Election Day is Tuesday. I’m voting for...
7 Oct 2026
#83 Answering the Tough Questions About Gas Prices
In the final month of a campaign, you get a lot of tough questions. But how do you prepare for questions when you don't know what you'll be asked? Back in Winning Edge #24, we looked at answering tough questions. The key is to pick a structure and keep it short - 60-90 seconds. Here are three tactics for handling a question about gas prices: Two Points Best for a strong, confident answer. Listen, pause 3-4 seconds, then say: "Glad you brought this up. It comes down to two things."State first ...
26 Aug 2026
#82 Your Personal Focus Group
Ever wished you could put voters from your district in a room for a focus group? You actually can - but not the way you might think. Focus groups grew out of World War II-era "focused interviews" and became a staple tool because you can't talk to everyone. When you knock doors, you're doing something similar - hearing from voters one on one. The key is turning those hundreds of conversations into insights by watching for two things: Surprises and Phrase Patterns. Surprises Listen for when a v...
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