Winning Minds explores how brilliant brands close the empathy gap and win consumer attention – with the people making it happen. Strategy, instinct, and influence, unpacked.
Winning Minds
Claim This Podcastby Kokoro
11 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇬🇧
26
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality18
Social0
YouTube86
Engagement0
Podcast Overview
Winning Minds explores how brilliant brands close the empathy gap and win consumer attention – with the people making it happen. Strategy, instinct, and influence, unpacked.
Language
🇺🇲
Publishing Since
5/2/2025
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26
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality18
Social0
YouTube86
Engagement0
6
Excellent Areas
1
Good Performance
12
Growth Opportunities
excellent
Episode Length
22 minutes
Performing excellently!
good
Show Notes Quality
3.0/5
Recommendations available
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needs improvement
Publishing Consistency
Every 16 days
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Recent Episodes
April 22, 2026
Hearts beat numbers | Helen Edwards, Brand and Consumer Insights Manager at Primark
<p>Helen Edwards is Brand and Consumer Insights Manager at Primark, building a consumer insight capability in a business that's never had one. Helen's enthusiasm is completely infectious and completely real. We talk about why she refuses to call it curiosity (it's nosiness), what happens when a senior stakeholder quotes your work back to you without knowing it came from you, and what it takes to make a business genuinely consumer obsessed rather than just saying it. Strategy, storytelling and a healthy dose of honesty.</p><p></p>
December 11, 2025
Simplicity sparks action | Ditte Meynert, Insight & Market Intelligence Director, Karo Healthcare
<p> Ditte Meynert, leads insight marketing and intelligence atKaro Healthcare, and she’s one of those rare voices who makes the whole world of insight feel exciting. She talks about building a consumer-centric culture that genuinely lifts a business, the magic of keeping things simple, and howresilience can transform the way you lead. Her honesty, energy, and generosity shine through as she shares how to turn insight into action, influence without a title, and win over even the toughest stakeholders. If you love insight thatsparks growth and people who make you think bigger, you’ll love this one.</p><p></p>
September 18, 2025
Stories that stick | Paul Wood, Head of Global Insight, Fremantle
<p>Paul Wood heads up global research and insight at Fremantle - the powerhouse behind some of the world’s most loved shows. He talks about purpose-led leadership, how to turn data into stories creatives actually use, why humour helps hard truths land, and how to influence in a fragmented, multi-screen world. If you care about making consumer first, or we should say, audience-first decisions that stick, this one’s gold.</p><p><br /></p>
11 total episodes available
Recent guests on Winning Minds
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Zoe Melarkey
Guest
Andy Price
Guest
Tara Conolly Hill
Guest
Deep-dive analytics for Winning Minds
Frequently asked questions
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- What is Winning Minds?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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