Winning Minds explores how brilliant brands close the empathy gap and win consumer attention – with the people making it happen. Strategy, instinct, and influence, unpacked.
Hearts beat numbers | Helen Edwards, Brand and Consumer Insights Manager at Primark
Helen Edwards is Brand and Consumer Insights Manager at Primark, building a consumer insight capability in a business that's never had one. Helen's enthusiasm is completely infectious and completely real. We talk about why she refuses to call it curiosity (it's nosiness), what happens when a senior stakeholder quotes your work back to you without knowing it came from you, and what it takes to make a business genuinely consumer obsessed rather than just saying it. Strategy, storytelling and a healthy dose of honesty.
Ditte Meynert, leads insight marketing and intelligence atKaro Healthcare, and she’s one of those rare voices who makes the whole world of insight feel exciting. She talks about building a consumer-centric culture that genuinely lifts a business, the magic of keeping things simple, and howresilience can transform the way you lead. Her honesty, energy, and generosity shine through as she shares how to turn insight into action, influence without a title, and win over even the toughest stakeholders. If you love insight thatsparks growth and people who make you think bigger, you’ll love this one.
18 Sept 2025
Stories that stick | Paul Wood, Head of Global Insight, Fremantle
Paul Wood heads up global research and insight at Fremantle - the powerhouse behind some of the world’s most loved shows. He talks about purpose-led leadership, how to turn data into stories creatives actually use, why humour helps hard truths land, and how to influence in a fragmented, multi-screen world. If you care about making consumer first, or we should say, audience-first decisions that stick, this one’s gold.
4 Sept 2025
Encourage, energise, empower | Claire Rainey, Head of Insight at VMO2
Meet Claire Rainey, Head of Insight at Virgin Media O2 – a true champion of the industry known for her generosity and energy. Claire shares how she sparks lightbulb moments across the business, champions her team and agency partners, and embraces the tough-love lesson that shaped her confidence in “being in the room.” She talks about the ongoing discovery of how to achieve true representativeness in data, reflects on the power of influence and empathy in a hybrid world, and reveals how she optimises her energy to stay bright – and make others brighter too.
21 Aug 2025
Customer always leads | John Annoh, Brand and Marketing leader
Brand and Marketing leader John Annoh explores the craft of brand strategy and customer understanding. John reflects on his journey across agency and client-side roles, sharing sharp insights on balancing business goals with customer needs. He highlights the power of collaboration, the importance of staying grounded in marketing fundamentals, and why embracing change is essential for growth. Packed with perspective and practical wisdom, this conversation is a masterclass in building brands that win both hearts and markets
31 Jul 2025
Try, tumble, tweak - Kevin Hains, Head of Insight at giffgaff
Few people think as deeply – or as practically – about customers as Kevin Haynes, Head of Insight at GiffGaff. In this episode, we discuss the power of curiosity, the beauty of failure, and why genuine influence starts with understanding – not control. Candid, clever and full of clarity, Kevin shares the lessons that have shaped his career and the insight mindset he brings to the boardroom.
10 Jul 2025
Data meets drive | Ryan Craft, Head of Insight & Analytics at Reckitt
Ryan Craft is reimagining what it means to lead with insight – and doing it at pace. From simplifying how teams engage with data to sharpening the edge of commercial conversations, he’s proving that clarity can be a competitive advantage.
In this episode, he shares how he creates momentum – building confidence, cutting the fluff, and showing that great insight doesn’t just inform decisions, it accelerates them.
26 Jun 2025
Connecting the dots | Zoe Melarkey Head of Comms at Ocado
Zoe Melarkey, Head of Comms at Ocado, explores effective communication strategies in a fast-paced environment, emphasizing curiosity and audience understanding in this interview.
12 Jun 2025
Probe. Pedal. Persist. | Andy Price, Customer Insight Manager, Halfords
Customer Insight Manager Andy Price at Halfords reveals the grit and mentorship required for great customer insight, emphasizing understanding people during economic shifts in this interview.
29 May 2025
Painting by numbers | Tara Conolly Hill, Strategic Data Analyst at RAC
Tara Conolly Hill, Strategic Data Analyst at RAC, discusses how data becomes powerful when it is human-centered and tells a compelling story, offering insights into effective data utilization in business; this is an interview.
2 May 2025
Listening without limits | David Garcia Pawley, Head of Consumer & Market Insights at Samsung
Step inside the mind of a master listener. David Garcia Pawley unpacks how deep curiosity, not data alone, drives real consumer impact – and why insights need soul as well as stats.
Who has been a guest on Winning Minds
Names identified in recent episode analyses. Showing up to five guests.
Zoe Melarkey
Andy Price
Tara Conolly Hill
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YouTube views
1,686,430
Score snapshot 15 Sept 2025
Podcast Authority Score: 26 / 100
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18
Social presence
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YouTube
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