Winning with Data Driven Marketing
Claim This Podcastby Vase.ai
Podcast Overview
<p>We talk to industry leaders, marketers and growth experts in Asia about how they use data to enhance the ROI in their marketing activities. We bring you real case studies while giving you background on how these leaders build their career to where they are today! </p><p>This podcast is hosted by <a href="http://vase.ai/">Vase.ai</a>, an AI-powered digital market research platform that can help you understand your target customer preference as quickly as 24 hours from as low as 1000 USD. For those who are having questions about what your target customers think about your brand, your ads or your product, you are guaranteed reliable findings that can help you build better branding, advertising campaign and launch a more successful product.</p>
Language
🇺🇲
Publishing Since
6/2/2023
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Recent Episodes
October 29, 2023
5 Steps Brand Strategy Framework adopted by Fortune 500 companies
Are you tired of using pricing as the main tool to win customers and compete with the competition? In this episode, you will learn from Sheznie, a brand and marketing manager with over 30 years of experience in various industries. She will share with you her insights and stories on how to create and manage a successful brand strategy using the ADAM+E framework so that you don't have to rely mainly on pricing to win the market. The ADAM+E framework consists of five steps: Audit, Design, Act, Measure and Evolve. She will explain the importance of knowing your customers' needs, preferences, emotions and values, and how to align your brand's form, character and delivery with them. She will also give examples of how she worked with PETRONAS to rebrand their retail arm and become the brand of first choice, and how she advised a bedsheet company to enhance their brand value and avoid competing on price. This episode is a must-listen for anyone who wants to learn more about branding and marketing from a seasoned expert.
October 2, 2023
Secret to Brand Growth? Mental and Physical Availability
In this enlightening episode, Henrik Petersen a fractional CMO who has over 20 years of experience in B2B marketing for software companies such as Zendesk and Microsoft, delves deep into the pivotal role of marketing in sculpting a company's brand. He emphasizes the transformative power of a 'Love Brand' and the unparalleled value it brings to businesses in the digital era. Using vivid examples, Henrik deciphers the nuances of brand perception and the factors that drive consumers towards familiar names. Discussing the barriers many companies face, Henrik pinpoints brand awareness as a chief challenge. He sheds light on the importance of brand investments, highlighting scenarios where consumers gravitate towards brands they recognize and trust. Drawing from specific examples like 'shield logistics', he elucidates the psyche of B2B buyers and the inclination to favor known brands. As the conversation progresses, Henrik confronts the dilemmas brand marketers face, especially when resources are scarce. For smaller brands, he underscores the delicate balancing act of managing budget constraints while striving for impactful brand presence. Through candid revelations, Henrik offers a fresh perspective on brand marketing in today's competitive landscape. In today's episode, we discuss : - Introduction - Business owners' views on marketing - Grow business revenue & margin with marketing - Branding increases the margins of the business - Convince stakeholders to invest in marketing via the sales funnel - When and how to invest in brand building - First step in brand building is to identify growth barriers - Physical availability of products - How advertising works - Advertising creates brand memories - Ways to justify marketing investment with CEO & CFO - Marketing with a limited budget - Don't keep changing your brand messaging - Associate your brand with a specific job to be done - Case study of Salesforce - Build long-term growth by marketing to non-consumers - Understanding customers who are in-market and out-of-market - Secret to Brand Growth? Mental and Physical Availability - Physical availability Tune in for an episode brimming with insights, real-world examples, and actionable strategies for businesses of all sizes.
August 30, 2023
Grow any FMCG Business with data, research and innovation
This podcast episode is about how to use data to enhance the ROI in marketing activities, especially for FMCG businesses. The host, Julie, interviews Willynn, a chief marketing and partnerships officer from Piggyback Singapore, a B2B wholesale e-commerce platform. Willynn also co-founded NextBlock, a hyperlocal social app that connects neighbours and businesses. Willynn shares her insights and experiences on overcoming marketing challenges in both B2B and B2C segments, such as price loyalty, customer retention, and competition. She explains how she uses data and research to guide her marketing strategies, such as email marketing, gamification, and user acquisition. She also shares some case studies from Piggyback and NextBlock, such as how they use postcards to acquire users, how they use Next Coin to increase user engagement, and how they use hashtags to test new features. Willynn also talks about the essential skills and resources that marketers should have, such as the attitude to learn, keeping updated with the latest trends, and working backwards from the customer. She also recommends a book by Jeff Bezos called Working Backwards, which is about how Amazon innovates and grows. In today's episode, we discuss : 00:00 Teaser 01:39 Willynn's Background 03:23 Customer segments that NEEDS vs WANTS in marketing 07:03 Make it super easy for your customers to buy 12:10 Create open conversation channels with your customers so they can feedback easily 16:51 Save time from making mistakes by talking to people in your business 19:05 Offline way of acquiring customers still WORKS! 21:04 Using gamification as a tool to retain users 24:15 Experiment your ideas & hypothesis 27:00 Using data to identify the first user segment in Next Block 29:20 How to deal with the challenges of having small data sets 31:40 How to define success in marketing 34:51 Advice for marketers This podcast episode [https://www.vase.ai/resources/podcast-datadrivenmarketing/grow-any-fmcg-business-with-data-research-and-innovation?utm_campaign=DDM%20Podcast&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9pon6uyNRzo4lPB70iQhqFPjGXlE5xUgFUrbqAn0w95Fzz7FUKM1AYsrav5BJfFR1zE-hX]is informative and comprehensive, as it covers various aspects of data-driven marketing for FMCG businesses. It also provides some practical tips and examples that can help marketers improve their performance and ROI.
9 total episodes available
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Frequently asked questions
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- What is Winning with Data Driven Marketing?
<p>We talk to industry leaders, marketers and growth experts in Asia about how they use data to enhance the ROI in their marketing activities. We bring you real case studies while giving you background on how these leaders build their career to where they are today! </p><p>This podcast is hosted by <a href="http://vase.ai/">Vase.ai</a>, an AI-powered digital market research platform that can help you understand your target customer preference as quickly as 24 hours from as low as 1000 USD. For those who are having questions about what your target customers think about your brand, your ads or your product, you are guaranteed reliable findings that can help you build better branding, advertising campaign and launch a more successful product.</p> - How often does this podcast release new episodes?
This podcast updates inactive.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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