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Wired In with Saanand Warrier

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by Saanand Warrier

4.5(4 reviews)
83 episodes
Updated Bi-weekly
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45

Podcast Authority

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FairBased on show quality, social media presence, reviews, charts, and more
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Quality71
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YouTube0
Engagement51
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Podcast Overview

Welcome to 'Wired In with Saanand Warrier,' your ultimate podcast destination for insightful conversations with industry founders, directors, entrepreneurs, and professionals in the fields of advertising, marketing, business, and beyond. Join me, Saanand Warrier, founder, and director of Wirality Media, a Bengaluru-based new media marketing, and advertising agency, as I delve into the journeys of India's leading professionals. Discover how they climbed to the top during the digital age's social revolution was it through strategic hacking or a stroke of pure luck?

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🇺🇲

Publishing Since

9/6/2022

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45

Podcast Authority

Beta
FairBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality71
Social0
YouTube0
Engagement51
Learn more
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1h 55m
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Recent Episodes

Episode thumbnail for The Vision Behind MktgStack, Indian Scroll Festival and BLR Prompt Club Ft. Varun Khiatani | WiredIN Episode 40

July 4, 2026

The Vision Behind MktgStack, Indian Scroll Festival and BLR Prompt Club Ft. Varun Khiatani | WiredIN Episode 40

<p>In this episode of WiredIN I sat down with Varun Khiatani, co-founder of mktg stack part of talented grid and one of the most interesting marketing minds I have spoken to on this show.Varun has spent his entire career inside Indian marketing. He started at social agencies writing content for brands like Disney Junior and CultFit. He scaled what is now one of India&#39;s fastest growing media platforms at BeerBiceps. He spent four years at Talented Agency as one of their founding team members working across strategy, AI, copy, and creative. And then he built his own agency, mktg stack, an AI-native growth company inside Talented Grid, on one belief that most people in the industry are not willing to say out loud: not every marketing problem needs an advertising campaign.In this conversation we got into everything. His journey from employee to founder. What four years at one of India&#39;s best creative agencies actually teaches you. Why he thinks AI is not a tool you add to an existing system but an operating system that needs to reorganise everything around it. The difference between a brand that people know and a brand that people actually care about. What the generalist marketer looks like in 2026 and why being good at many things is now more powerful than being great at one. The real difference between building an audience and building a community. And what skills will matter in five years and which ones are already becoming irrelevant.Just an honest take from someone who has lived inside Indian marketing at every level and has strong opinions about what is broken and what comes next.To know more about WiredIn Podcast? Instagram: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVVVNHZHZkZzLW1mMll3dkk0YUlGc3FpSkxQd3xBQ3Jtc0ttMEhnQnd3Sjl6bUZVUmhkMGY1dnlJUXlMWTlER2ZtOElhU2hzZ1dqRF81ZzBfN193eW5zd2lBd1Vmb2lRak9ic3JQX1J6aFRjXzl2R2NtaUFJa0dwRVdCMElqRWRqY0YwQ2g1bk56a0FaOURDUDFIcw&q=https%3A%2F%2Fwww.instagram.com%2Fwiredin.culture%2F&v=WhfBC_HQ28c" target="_blank" rel="nofollow">https://www.instagram.com/wiredin.cul...</a>------------------------------About WiredIn Podcast: WiredIn Culture is a podcast where Saanand Warrier goes deep into the worlds of business, marketing, and advertising. Each episode spotlights a specific niche, from performance marketing and brand strategy to marketing communications and the fast-changing digital media landscape.Through candid conversations with industry leaders, the show surfaces actionable insights and unpacks the subtle dynamics that shape success across these fields.About Saanand WarrierSaanand Warrier is the founder and CEO of Wirality, a new media advertising agency based in Bangalore. Over the past decade, he&#39;s co-founded organisations that have collectively done an ARR upwards of INR 100 crores. Outside of his entrepreneurial ventures, Saanand is an investor in the startup ecosystem. When Saanand is not running his businesses, he hosts Wired In and Other World, his podcasts. Over time, these shows have become platforms for some of the most accomplished personalities across media, business, sport, and culture. More importantly, they’ve becomes spaces for a burgeoning audience to get to know thought leaders and high-performers in a way they haven’t before.Follow Saanand Warrier Here:LinkedIn: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHA3dzVWUlNjZENIdVZuOFZnQ2hBZjZoX09od3xBQ3Jtc0tuYXlUNFctWG9jWEFfNGZPelcwb0ZxSDRaalI5S2V4d1NUT3YtXzRPYmFGT1E1YlVvcXlxdWQwZVFfV1UzaU94OXg1d1I4TmJRcDBtWEdQQkRhLVhHWWw2eTRHY0NIX2N5SGNGRkF6d29ycGRiU3JPVQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fsaanandwarrier%2F&v=WhfBC_HQ28c" target="_blank" rel="nofollow">https://www.linkedin.com/in/saanandwa...</a>Instagram: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1BhRWt1d1RrZ1dUT1poMWNCOHROY0Y0cWdvQXxBQ3Jtc0tsNk1HZXlzdUZvV2ZjVTRYbFRWYU8wM3JqVjVOMm42T1RIQm5Za1hlQzlseXdGd1EwdkpfVTYxRmpOSkhJbTRlREpBbHVZM3FvaE1nUy1vSGJkY3FidUZqZGpGSkNLUUtsMVlaQ0sxdk1WQno0Q2FNcw&q=https%3A%2F%2Fwww.instagram.com%2Fsaanandwarrier%2F&v=WhfBC_HQ28c" target="_blank" rel="nofollow">https://www.instagram.com/saanandwarr...</a>Twitter: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkFkaFB5S3ViUTVPSDV0Zl9nb2N6UldQdFYtQXxBQ3Jtc0trLWR2WHc2bno4ZllfNFhBVlk1M0xqSkdWUmhTQVJ2V1gzRTdLV2JkUHgwODNiZ3N3LXlOWTBzQkJ5dDI1WTZxbXFmMHhKaTI1VFlfRUhzQ3BRZlhnNGJkTThBSnhMWThGN2VnSEJocjBtS0x5M0hHWQ&q=https%3A%2F%2Fx.com%2FSaanandWarrier&v=WhfBC_HQ28c" target="_blank" rel="nofollow">https://x.com/SaanandWarrier</a></p>

Episode thumbnail for Why 90% of Brand Content Fails | Saanand Warrier x Anurag Bansal | WiredIN Marketing Podcast

July 2, 2026

Why 90% of Brand Content Fails | Saanand Warrier x Anurag Bansal | WiredIN Marketing Podcast

<p>If you want to survive the attention economy, standard growth playbooks aren&#39;t enough. </p><p>In this deep dive, marketing architect Anurag Bansal rips the band-aid off the current state of digital media to explain why content has officially become a work of science, not art. </p><p>We pull back the curtain on the multi-million dollar corporate creator economy to break down why most branded content is failing, the massive D2C mistakes that are actively destroying legacy giants like Nike, and the hidden operational reality inside ecosystems like Zerodha and the Zero1 Network.Whether you&#39;re a brand fighting performance marketing plateaus or a creator trying to crack the algorithm, this masterclass reveals the exact frameworks required to beat algorithmic sameness and build an audience that actually stays.Connect with the Guest<a href="https://www.youtube.com/@businessWithBansal">‪@businessWithBansal‬</a> Instagram - <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbW9yaFJiYXIzX1Zsei1NY3liNkxIbHRXY0ZfQXxBQ3Jtc0tud2lpSmRJRU5Jcm53ZHpmcjJXb0FHeGIxMVhZb1JDUld6Y090S0JxZXZtWkM0SG9USThEM2ZIdXplV0VCcXh6RU5hZHRqdGVOeExEdUwwTEY3b0pPYTlOdFVzRnVTdS03MkVzRHlqMXY3cERWV1laaw&q=https%3A%2F%2Fwww.instagram.com%2Fbusinesswithbansal%2F&v=Twa58Jjaa2c" target="_blank" rel="nofollow">  / businesswithbansal  </a> YouTube Channel - <a href="https://www.youtube.com/channel/UCyUQxtFk3guy3WHaZ-2NNOg">   / @businesswithbansal  </a> About WiredIn Podcast: WiredIn Culture is a podcast where Saanand Warrier goes deep into the worlds of business, marketing, and advertising. </p><p>Each episode spotlights a specific niche, from performance marketing and brand strategy to marketing communications and the fast-changing digital media landscape.Through candid conversations with industry leaders, the show surfaces actionable insights and unpacks the subtle dynamics that shape success across these fields.About Saanand WarrierSaanand Warrier is the founder and CEO of Wirality, a new media advertising agency based in Bangalore. Over the past decade, he&#39;s co-founded organisations that have collectively done an ARR upwards of INR 100 crores. Outside of his entrepreneurial ventures, Saanand is an investor in the startup ecosystem. When Saanand is not running his businesses, he hosts the &quot;WiredIn&quot; podcast. </p><p>Over time, these shows have become platforms for some of the most accomplished personalities across media, business, sport, and culture. More importantly, they’ve become spaces for a burgeoning audience to get to know thought leaders and high-performers in a way they haven’t before.To know more about the WiredIn Podcast? Instagram: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjdPU0xWT2ZGaEo3RndxQkdtbWh2V0lKaVFvd3xBQ3Jtc0tta21UV295eXdQLTJKc1l6WUY3YUFPRXVTbGE5UTc0RmJ3X3NWNF9Fcmh0bnJ6LWZzdmFfZEJfbWFQZ2xfMFNaUmo3N0hQbHJENmkxNnU2WDdaSkVlcmpPeWw3ZWc5MHc0ZVk2YTV2MzN2NXhINzBfbw&q=https%3A%2F%2Fwww.instagram.com%2Fwiredin.culture%2F&v=Twa58Jjaa2c" target="_blank" rel="nofollow">  / wiredin.culture  </a>Follow Saanand Warrier Here:LinkedIn: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0JEYWt2d0R2RE82SEsyN2FFT0NhaUR1aEZ0UXxBQ3Jtc0tuOU9wY0ZpTTQ3UDlyVTN1dlFycjFuQ1ZKVzFOZGlCM1J1WFNwQkJZX2JmZUdpWHdwU3YyUnA3SjdlVUVDRUM4N0M4Y0x0djMxNjdmUWVQajVHdUdkaUhvNmxIM2syRGRMQ05KV3hsQkJienVRTDZvbw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fsaanandwarrier%2F&v=Twa58Jjaa2c" target="_blank" rel="nofollow">  / saanandwarrier  </a> Instagram: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHpqc3dDcU9DWkU5SEtGclFUUDRKNVg4UFBKd3xBQ3Jtc0tsVXFDNTRDcWpsYnZfZDEzeXczTXlEeDdhbjVLbFpMZHViYkN0aHJUX2RwbUd2LWVIZmxJZ2RzNUpiVUVxczZBRGpvc01CUi1CZzNfa3pnQ1piT1BubVNkRGVLZjZDSmo3bE9MU3BDRXBIdVk4X3ZqQQ&q=https%3A%2F%2Fwww.instagram.com%2Fsaanandwarrier%2F&v=Twa58Jjaa2c" target="_blank" rel="nofollow">  / saanandwarrier  </a> Twitter: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDZXemdZX2g2SWlWeXg2OHVkdEJrbktoaFJ0UXxBQ3Jtc0tsU1RCWGo5V3kyZm5EM1AxeFBrSS1MOXc4TGx3RVctaFNtOTNZLWo4eVZ2dV8xRjRmaTFQMk9XU0FrWWlDLVVLZ2F5ek55Q1NXVWJaM1ZSeVpWTHlub29MZXY3dUtfSlhaUkZ0dFV1Q0x3bDl4UWJsVQ&q=https%3A%2F%2Fx.com%2FSaanandWarrier&v=Twa58Jjaa2c" target="_blank" rel="nofollow">https://x.com/SaanandWarrier</a></p>

Episode thumbnail for Harman Preet Singh on Surviving Bangalore, Bad Astrologers & Corporate Gigs | WiredIN Ep. 38

June 3, 2026

Harman Preet Singh on Surviving Bangalore, Bad Astrologers & Corporate Gigs | WiredIN Ep. 38

<p>In this episode of Wired In, we sit down with the hilarious and unfiltered Harman Preet Singh, who brings his uniquely chaotic energy and sharp perspectives on life, cricket, and internet culture. Harman shares insights into his personal journey, revealing how a failed startup and months of pretending to go to a 9 to 5 job eventually led him to the stage. We explore his evolution into an &quot;accidental comedian&quot; and dive into his hilarious take on the &quot;fake podcast&quot; pandemic currently taking over YouTube. With his signature comedic flair, Harman delves into the complexities of the creator economy with our host Saanand Warrier, discussing what really happens when comedians cross the line in the corporate world!Harman opens up about his childhood nostalgia for Bangalore club cricket, the politics of Under-16 selections, and his honest opinion on why modern cricket has gotten &quot;too friendly.&quot; Humorously reflecting on his own impatience, he shares a wild story from his teenage years where he punched a street palm reader, only to get his palm read live on this very podcast, leading to pure chaos over his &quot;wealth gaps&quot; and &quot;broken education lines.&quot; He also touches on the harsh reality of corporate egos, recounting a disastrous gig where he got kicked off stage by a CXO in just 14 minutes, highlighting the stark contrast between his polite internet persona and his boundary-pushing live acts.Harman Preet Singh is a dynamic Indian stand-up comedian and a core figure running Bengaluru&#39;s Underground Comedy Club. Known affectionately as a &quot;Bangalore Punjabi,&quot; he has gained significant popularity for his unique ability to perform seamlessly in English, Hindi, and Kannada. Harman is famous for his highly observational, deeply personal, and unapologetically loud humor that questions everyday absurdities. Currently, he is making waves across the country with his acclaimed solo tour, &quot;Risky&quot; an intimate, live-only comedy show featuring provocative, edgy material that he actively refuses to release on the internet.About WiredIn Podcast: WiredIn Culture is a podcast where Saanand Warrier goes deep into the worlds of business, marketing, and advertising. Each episode spotlights a specific niche, from performance marketing and brand strategy to marketing communications and the fast-changing digital media landscape.Through candid conversations with industry leaders, the show surfaces actionable insights and unpacks the subtle dynamics that shape success across these fields.About Saanand WarrierSaanand Warrier is the founder and CEO of Wirality, a new media advertising agency based in Bangalore. Over the past decade, he&#39;s co-founded organisations that have collectively done an ARR upwards of INR 100 crores. Outside of his entrepreneurial ventures, Saanand is an investor in the startup ecosystem. When Saanand is not running his businesses, he hosts the &quot;WiredIn&quot; podcast. Over time, these shows have become platforms for some of the most accomplished personalities across media, business, sport, and culture. More importantly, they’ve become spaces for a burgeoning audience to get to know thought leaders and high-performers in a way they haven’t before.[Key Moments - Timestamps]00:00:00 Teaser00:01:41 Introduction00:04:43 Family00:07:59 Switch to Stand Up00:19:07 Fake Stand Up Comedy &amp; Podcasting 00:27:28 Palm Reading In Childhood00:30:13 Saanand Hidden Talent00:37:37 Tailoring Content for Social Media00:40:04 Politics00:45:36 How to become a Comic00:48:13 Stand Up Comedy in Hindi, English &amp; Kannada00:57:50 Samay Raina &amp; Beer Biceps Latent Controversy01:08:29 Bangalore’s Entertainment Infrastructure01:14:58 AI Comedy 01:24:20 Corporate Shows01:34:47 IPL Is Getting Worse01:40:24 IPL 2026 Winner Prediction01:47:10 Harman&#39;s Favourite Cricketers 02:02:12 Harman&#39;s Advice for Future Comics #harmanpreetsingh #standupcomedy #comedia</p>

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What is Wired In with Saanand Warrier?

Welcome to 'Wired In with Saanand Warrier,' your ultimate podcast destination for insightful conversations with industry founders, directors, entrepreneurs, and professionals in the fields of advertising, marketing, business, and beyond.

Join me, Saanand Warrier, founder, and director of Wirality Media, a Bengaluru-based new media marketing, and advertising agency, as I delve into the journeys of India's leading professionals. Discover how they climbed to the top during the digital age's social revolution was it through strategic hacking or a stroke of pure luck?

How often does this podcast release new episodes?

This podcast updates bi-weekly.

Where can I listen to this podcast?

This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

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