Welcome to 'Wired In with Saanand Warrier,' your ultimate podcast destination for insightful conversations with industry founders, directors, entrepreneurs, and professionals in the fields of advertising, marketing, business, and beyond.
Join me, Saanand Warrier, founder, and director of Wirality Media, a Bengaluru-based new media marketing, and advertising agency, as I delve into the journeys of India's leading professionals. Discover how they climbed to the top during the digital age's social revolution was it through strategic hacking or a stroke of pure luck?
The Story Behind Chicken Safety, Hormone Myths and Nandu’s Ft. Naren | WiredIN EP 44
I eat chicken almost every day, but until this conversation I had no idea what it takes to get it from the farm to my plate.
In this episode of WiredIN, I sit down with Naren, the man behind Nandu's, who owns and operates the entire poultry supply chain from breeding to the store shelf. We got into the myths most of us believe about chicken, and the reality behind how it is actually produced.
A few of the things we get into:
Why "alive" does not mean fresh, and what fresh actually means
The real difference between chilled and frozen, and why neither needs chemicals
The truth about hormones and steroids in chicken, and why it is a myth
Brown eggs, free range, country eggs, and which claims are just marketing
How integration farming protects the farmer from a volatile market
Why he believes the meat business only works if you own the entire supply chain
Building a bootstrapped brand in a commodity market, without chasing growth at all costs
Where quick commerce fits in, and how they keep quality consistent
This one changed how I look at what is on my plate. If you eat chicken, it is worth your time.
2 Oct 2026
The Story Behind Owled Media, Surrogate Pages and Creator Economy Ft. Ayush Wadhwa | WiredIN EP 43
Some of the most interesting people I meet are the ones who started building far too early. (https://www.youtube.com/@AyushWadhwa)Ayush Wadhwa is one of them.He made his first videos at 11. Found a co-founder at 13. Was running a real business while the rest of us were still figuring out what we wanted to do. And the money he made that early did something to him, some of it good, some of it he is still untangling.In this episode of WiredIN, I sit down with Ayush Wadhwa for the kind of conversation I enjoy most. No polished founder story, just an honest one, about money, ego, joy, and why we build the things we build.A few of the things we get into:
What early money really does to a teenager. It killed his fear of never being able to earn. It also fed an ego that eventually cost him a company.
The line that stayed with me: not everything in life has to be taken seriously. Some things are allowed to exist just because they bring you joy.
His counterpoint to his own rule: the moment he turns something into a business, he shows up sharper and does far better work.
How he hires. He cares less about what you know and more about what you actually do, and there's one interview story that says it all.
-What an honest company culture looks like, and why he tries to scare people a little before they join.-Where advertising is going, and what a genuinely modern marketer looks like today.Really, it is a conversation about what to chase, what to protect, and what to never put a price on.
4 Sept 2026
How to Make Money on Instagram? | Saanand Warrier x Saurav Fialok | WiredIN Ep.42
Everyone has their own perspective on influencer marketing in India as a business. However, Saurav Fialok has a very unique perspective on the same. He knows exactly how the money, the creators, and the deals really move.In this episode of WiredIN Marketing, I sit down with him for an unfiltered look at how the business of influence actually works, follower counts and rate cards aside, including the parts most agencies will never say out loud. In this episode, we discuss:
The Laid-Off Founder: Why getting fired as the best performer in his team was the only thing that pushed him to actually start
The ₹2 Lakh Diwali: What a cash crisis at your company's biggest month teaches you about running an influencer business
The Gray Area: What "seeding" actually is, why every major agency does it, and why almost none of them will admit it
The Taste Factor: Why Melo's creator-spotting process can't be written into a playbook and what it actually looks like in practice
Micro vs. Nano Economics: The real reason brands are moving budgets to smaller creators (hint: it's not relatability)
The Partnership Ad Formula: The dos and don'ts behind the model that now drives 65% of Melo's revenue
The LinkedIn Opportunity: Why ₹75,000 per creator gets you a premium audience that Instagram can't and why most brands still haven't figured this out
The Theme Page Hack: The cheapest way to make a launch go everywhere overnight
Connect with Saurav FialokInstagram: / hey.fialok (https://www.youtube.com/redirect?event=video_description&redir_token=QUM4Zm9rU1FGZEhYRHYwUjE5OVVyQl9jVU4tenxBTl9pYzRkTXVPQ2tWaExFaXJLbERNU3h2R3kzblNvSVVUbjJacmMyczNoRC1lYXBhUko3M2ZOUG9oTHN6QlYwc0lMSEE2U0h5RlRwZE1OX2VqWHFnMi1qdWlvV2pjZmZ6dUkz&q=https%3A%2F%2Fwww.instagram.com%2Fhey.fialok%2F&v=NnrWLPAduOM)LinkedIn: / sauravfialok (https://www.youtube.com/redirect?event=video_description&redir_token=QUM4Zm9rUVVBNkNwQUZvbXlZc2Npc2UzcnN4UnxBTl9pYzRjd3M5cldveVBjZGlDbjFoaEY2Mnd1YW02N3IwSExVWVh4d3lGQTlINTB1UWVXVGNwZDU0X3hRc1p1S0dlUk1lbHI3d0MtQmlrbTJfUUVvTVlabmVqNE8wdkNsVG91&q=https%3A%2F%2Fin.linkedin.com%2Fin%2Fsauravfialok&v=NnrWLPAduOM)00:00 (https://www.youtube.com/watch?v=NnrWLPAduOM) - Introduction and Origin story06:42 (https://www.youtube.com/watch?v=NnrWLPAduOM&t=402s) - From Layoff to Entrepreneurship13:43 (https://www.youtube.com/watch?v=NnrWLPAduOM&t=823s) - Why personal branding?17:20 (https://www.youtube.com/watch?v=NnrWLPAduOM&t=1040s) - The pivot to creator management: Spinny's God Promise campaign22:03 (https://www.youtube.com/watch?v=NnrWLPAduOM&t=1323s) - Ethical Campaigning and Seeding26:37 (https://www.youtube.com/watch?v=NnrWLPAduOM&t=1597s) - How are Campaigns Run on LinkedIn30:32 (https://www.youtube.com/watch?v=NnrWLPAduOM&t=1832s) - Harsha Bhogle Kidnap Campaign31:24 (https://www.youtube.com/watch?v=NnrWLPAduOM&t=1884s) - How Much Should You Spend on a LinkedIn Campaign?32:23 (https://www.youtube.com/watch?v=NnrWLPAduOM&t=1943s) - How to Verify the Legitimacy of a Campaign?35:30 (https://www.youtube.com/watch?v=NnrWLPAduOM&t=2130s) - Creator Pricing and Why are Micro-Creators in Demand?39:26 (https://www.youtube.com/watch?v=NnrWLPAduOM&t=2366s) - Is there merit in not doing deals for a period of time till you are slightly large?42:14 (https://www.youtube.com/watch?v=NnrWLPAduOM&t=2534s) - How Does Mello Spot Talent?44:26 (https://www.youtube.com/watch?v=NnrWLPAduOM&t=2666s) - Why Instagram for Spotting?46:55 (https://www.youtube.com/watch?v=NnrWLPAduOM&t=2815s) - The X (Twitter) creator ecosystem51:05 (https://www.youtube.com/watch?v=NnrWLPAduOM&t=3065s) - Why Brands Choose Nano Creators?56:04 (https://www.youtube.com/watch?v=NnrWLPAduOM&t=3364s) - How to Choose Relevant Creators?59:39 (https://www.youtube.com/watch?v=NnrWLPAduOM&t=3579s) - How Crucial are Celebrities in Marketing?1:02:23 (https://www.youtube.com/watch?v=NnrWLPAduOM&t=3743s) - Brands Playing the Creator Game Well1:05:09 (https://www.youtube.com/watch?v=NnrWLPAduOM&t=3909s) - How Does Influencer Marketing Work on YouTube?1:11:44 (https://www.youtube.com/watch?v=NnrWLPAduOM&t=4304s) - Where Does the Moat Lie for an Influencer Marketing Agency?1:15:47 (https://www.youtube.com/watch?v=NnrWLPAduOM&t=4547s) - Why Surrogate pages don’t Work and What are Creator Pages?1:20:34 (https://www.youtube.com/watch?v=NnrWLPAduOM&t=4834s) - How brand marketing teams should actually be structured?1:25:17 (https://www.youtube.com/watch?v=NnrWLPAduOM&t=5117s) - Saurav’s Content Creation Efforts1:30:51 (https://www.youtube.com/watch?v=NnrWLPAduOM&t=5451s) - What are Partnership Ads and How Do They Work?1:35:03 (https://www.youtube.com/watch?v=NnrWLPAduOM&t=5703s) - Saurav’s Agency Insights1:39:37 (https://www.youtube.com/watch?v=NnrWLPAduOM&t=5977s) - What is the Metric for Good Content and How to Hire the Right People?1:42:41 (https://www.youtube.com/watch?v=NnrWLPAduOM&t=6161s) - Saurav’s influencer marketing Prediction for the next 3 years1:45:15 (https://www.youtube.com/watch?v=NnrWLPAduOM&t=6315s) - How Relevant is Snapchat in Marketing?1:46:47 (https://www.youtube.com/watch?v=NnrWLPAduOM&t=6407s) - Other Platforms Gaining Prominence1:51:25 (https://www.youtube.com/watch?v=NnrWLPAduOM&t=6685s) - What are Theme Pages?
Reach and audience
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Spotify
4.8 / 5
4 ratings
Podcast Authority Score: 45 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
71
Social presence
0
YouTube
0
Engagement
51
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