This show is where we celebrate the brilliance of sales leaders and dive deep into the strategies shaping the future of our profession.
At WISE, we’re all about empowering individuals to thrive in sales by championing diversity, ethical practices, and a values-driven approach.
In each episode, Lauren Palmer sits down with trailblazing leaders who share their insights, challenges, and secrets to success in this dynamic industry. Together, we explore how to elevate sales into a respected, rewarding, and impactful career—one conversation at a time.
lisa Hawkins is the Founder of Her Revenue, a commercial growth advisory firm that helps founders build the organisations behind predictable revenue. She has more than 20 years of executive leadership experience and has scaled revenue teams across Fortune 500 companies and high-growth startups. Today she combines that experience with developing the next generation of leaders as a speaker, advisor, and host of The Real Work of Leadership podcast.
Wise Unhinged is where we talk about the parts of sales and leadership that don’t make it into the LinkedIn posts, and Elisa doesn’t hold back. She opens with her suspicion that most top sellers have undiagnosed ADHD, and why she now switches off everything, Apple Watch included, before a coaching call. Her lesson from years of Slack threads blowing up mid one-to-one: the fire usually puts itself out before you get there.
She gets practical about leading people. Elisa believes walking into a one-to-one without prepping is a crime, and that you should ask every seller how they like to be coached before you start coaching them. She backs the shit sandwich, as long as you explain the why. She’s honest about the jump from top performer to leader, when nobody’s handing you gold stars anymore, and about the sellers you can’t save, because you can’t coach tenacity and you can’t coach passion.
Then she goes after the habits that drive her mad. Nobody wants your media kit, and Elisa has never sold a thing off a 20-slide deck. What works instead are the industry briefs she built with her product marketing team, which took her sellers from C conversations to A conversations.
In the Closed Lost File, Elisa tells the story of the $10 million deal she LOST because she missed one team in the buying process, and how she won part of it back six months later. And in the Pipeline of Shame, she tells us 60% of your pipeline is bullshit, then describes finding deals that had been open for 200 days on a 30-day sales cycle.
If you lead a sales team, or you’re about to, this is one to listen to.
17 Sept 2026
Your Gut Called. It Says Disqualify the Deal.
Annie Zavoral-Kurth made the leap from agency life into SaaS sales with limited formal training and learned by doing. Now an award-winning seller at NinjaCat, she’s built her career around buyer empathy, honest relationships and solving real problems—not blindly following a methodology.
In this episode, we opened Annie’s metaphorical CRM to talk about the wins, the failures and the deals that should have been disqualified three calls ago.
Topics we covered:
Saying “fuck it” and making the leap into SaaS sales
Building genuine trust instead of bribing buyers with coffee, dinners or Gucci sunglasses
Why buyers can smell a self-serving salesperson
When sales methodologies help—and when they become box-ticking exercises
Understanding the buyer rather than interrogating them for your CRM
Selling through education and honesty instead of pushing every product
Why rigid KPIs can encourage terrible sales behaviour
Trusting your gut and disqualifying the wrong opportunities
The ego trap of trying to be the hero of every deal
Bringing in the right experts and getting comfortable saying, “I don’t know”
Asking uncomfortable questions about money, budgets and broken processes
Why not every salesperson is motivated by commission
Detaching your self-worth from lost deals and uncontrollable outcomes
Finding joy in the competition, variety and unpredictability of sales
Creating more visibility for women in sales and sales leadership
Raising a child with two salespeople for parents—and accepting that she’ll probably be closing them both soon
17 Aug 2026
The Sales Witch 🧙♀️ Coaching Top Sellers to Win More & Work Less
Meg Misiak is a sales coach known as That Sales Witch. After years as a top-performing SaaS seller, she now coaches high performers who look fine on the leaderboard and feel like garbage everywhere else. Her work blends sales mechanics with nervous system regulation, helping sellers crush their quota without crushing their soul.
Topics we covered:
Embracing your true self, even when the industry rewards a performance of one
Selling as a deep, soulful and spiritual journey, not just a numbers game
Building a professional brand that's completely authentic to who you are, matcha addiction and all
Why being polished isn't always the win it's sold as
Creating an image of yourself online that's actually real, not a highlight reel
What makes someone memorable in sales, and why it's rarely the thing you'd expect
Fashion as a form of self-expression, and why it belongs in sales too
Letting vulnerability into sales instead of hiding behind the pitch
Burnout, and chasing targets and titles that were never really yours to want
Self-awareness of who you are outside of work, cats and all
What makes you specifically you, and why that's your edge
F*ck hustle culture: deepening the magic in your life instead of grinding it away
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 13 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
26
Social presence
0
YouTube
0
Engagement
0
Contact WISE: Women Inspiring Sales Excellence
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of WISE: Women Inspiring Sales Excellence?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
