This show is where we celebrate the brilliance of sales leaders and dive deep into the strategies shaping the future of our profession.<br /><br />At WISE, we’re all about empowering individuals to thrive in sales by championing diversity, ethical practices, and a values-driven approach.<br /><br />In each episode, Lauren Palmer sits down with trailblazing leaders who share their insights, challenges, and secrets to success in this dynamic industry. Together, we explore how to elevate sales into a respected, rewarding, and impactful career—one conversation at a time.<br />
WISE: Women Inspiring Sales Excellence
Claim This Podcastby Lauren Palmer
17 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
13
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality26
Social0
YouTube0
Engagement0
Podcast Overview
This show is where we celebrate the brilliance of sales leaders and dive deep into the strategies shaping the future of our profession.<br /><br />At WISE, we’re all about empowering individuals to thrive in sales by championing diversity, ethical practices, and a values-driven approach.<br /><br />In each episode, Lauren Palmer sits down with trailblazing leaders who share their insights, challenges, and secrets to success in this dynamic industry. Together, we explore how to elevate sales into a respected, rewarding, and impactful career—one conversation at a time.<br />
Language
🇺🇲
Publishing Since
1/28/2025
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13
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality26
Social0
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excellent
Episode Length
40 minutes
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Recent Episodes
June 12, 2026
The Puzzle of Inside Sales Leadership with Lynn Hidy
The sales leadership move most teams skip might be the one changing everything.<br /><br />Lynn Hidy, author of Mastering Inside Sales Leadership, joins us today to explain why inside sales leaders need a vision, a coaching rhythm, and a way to diagnose team performance before adding training.<br /><br />Along the way, we see how leaders can raise team output by removing roadblocks and coaching toward each seller’s “why.” <br /><br /><b>Topics discussed in this episode include:</b><br /><ul><li>Why inside sales leaders often struggle without a clear leadership playbook.</li><li>How a team vision gives salespeople direction beyond daily activity targets.</li><li>What leaders can do when creating a team vision feels difficult.</li><li>How AI can review sales calls against agreed standards and call plans.</li><li>Why AI role play tools still need review from sales leaders.</li><li>How leaders can make feedback easier by focusing on one skill.</li><li>What happens when coaching builds from strengths instead of only weaknesses.</li><li>Why rigid sales methodologies can miss how sellers actually win deals.</li><li>How leaders can identify tasks that no longer help the sales team.</li><li>What team feedback can show about coaching, support, and information overload.</li><li>Why leaders need to understand the reason behind each seller’s goals.</li><li>How repeated questions help sellers reach the real coaching issue.</li><li>Why unclear direction can make sales training feel disconnected and overwhelming.</li><li>How focusing on middle performers can raise total sales team performance.</li><li>What performance gaps reveal when leaders separate ability, motivation, and training.</li><li>How proposal delays can expose process problems instead of seller problems.</li></ul><br />Lynn Hidy on LinkedIn: <a href="https://www.linkedin.com/in/lynnhidy/" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/in/lynnhidy/</a><br /><br />Mastering Inside Sales Leadership: <a href="https://masteringinsidesalesleadership.com/" target="_blank" rel="noreferrer noopener">https://masteringinsidesalesleadership.com/</a><br /><br />Join the Sales Revolution community: <a href="https://female-leader.com/sales-revolution/" target="_blank" rel="noreferrer noopener">https://female-leader.com/sales-revolution/</a>
May 4, 2026
Leading at the Top: Women, Revenue & Real Influence with Penny Orme
What can women in sales do to manage a successful career progression?<br /><br />Today our guest is Penny Orme, a leader with over 30 years of experience in B2B software companies. Now, she supports B2B tech companies through advising and consulting. During the episode, Penny emphasizes why it’s important to champion women to be successful in sales, and shares tips on how women can utilize their unique characteristics to reach senior levels of leadership.<br /><br /><b>Topics discussed in this episode include:</b><br />- How sales led Penny into a career in B2B leadership.<br />- How the tech industry is relatively recession proof and why that matters to Penny. - What sales is really all about and why this makes it somewhat AI-proof too.<br />- What it takes to build trust and show up as a true leader.<br />- The book Penny co-authored and what the mission of it is.<br />- Why it’s important to champion for more women in the B2B tech space.<br />- The reasons we don’t see enough women in sales senior management.<br />- The unique capabilities women bring to sales and leadership roles.<br />- How the power of empathy is underestimated in sales.<br />- The types of people drawn to a CRO role and what you need to succeed in it.<br />- Key differences between a mentor, a champion, and a sponsor.<br />- How male allies can show up as champions and support women in sales.<br />- The best way of creating the support network you need to become a CRO.<br />- Tips for moving up in sales successfully and when to simply ask for what you want.<br />- The most critical trait for women stepping into sales leadership today.<br /><br />Penny on LinkedIn: <a href="https://uk.linkedin.com/in/penny-orme-0a61053" target="_blank" rel="noreferrer noopener">https://uk.linkedin.com/in/penny-orme-0a61053 </a><br /><br />Melissa Di Donato on LinkedIn: <a href="https://uk.linkedin.com/in/penny-orme-0a61053" target="_blank" rel="noreferrer noopener">https://uk.linkedin.com/in/penny-orme-0a61053 </a><br /><br />Join the Sales Revolution community: <a href="https://female-leader.com/sales-revolution" target="_blank" rel="noreferrer noopener">https://female-leader.com/sales-revolution</a><br /><br />
April 1, 2026
How To Never Miss A Target with Erica Neal
What does it take to be consistent and authentic in your sales performance?<br /><br />Today we’re joined by Erica Neal, the Director of Sales Alignment at tmp, and she has amazingly never missed a target. In our conversation, Erica reveals the unique perspective she has on approaching targets and how it helps her meet them in advance. She also discusses the importance of a human approach to sales, how sales leaders can better understand and support their teams, and the innate skills women bring to sales roles.<br /><b></b><br /><b>Topics discussed in this episode include:</b><br />- Why having a plan (and fiercely protecting it) is so important to your performance.<br />- Shifts you can make in managing your calendar that help you get to your target faster.<br /> - What happened when automation entered the sales industry, and what the result is.<br />- Common myths about sales and which ones are absolutely not true.<br />- The importance of personalization in messaging and why it matters.<br />- What happens when marketing creates the sales copy (and what to do instead).<br />- Why there’s no excuse for sending a generic message with the tools we have today.<br />- How to avoid giving your prospects more work by “thinking and linking”.<br />- Tips for avoiding losing the human element in your process even when using AI.<br />- Simple steps you can take with your team to understand and support them.<br />- Why recognizing effort-based goals and mini-wins are important for resilience.<br />- The power in honouring the skills that make each of your team members unique.<br />- How to work alongside marketing to make the sales and marketing process better.<br />- Why more women in sales should embrace visibility and their own personal brand.<br />- The unique skills women bring to sales and how it helps produce results.<br /><br />Erica on LinkedIn: <a href="https://www.linkedin.com/in/erica-neal-b2b-sales-and-marketing-alignment/" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/in/erica-neal-b2b-sales-and-marketing-alignment/</a><br /><br />Join the Sales Revolution community: <a href="https://female-leader.com/sales-revolution/" target="_blank" rel="noreferrer noopener">https://female-leader.com/sales-revolution/</a>
17 total episodes available
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Frequently asked questions
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- What is WISE: Women Inspiring Sales Excellence?
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This podcast updates daily.
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This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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