Wiser Wedding Photography is about the business of wedding photography: branding, SEO, AI, CRMs, workflows, pricing, and the strategies that keep you booked.
Plus the craft side that strengthens your portfolio: planning, shooting, posing, and handling a wedding day like a pro.
No fluff, no "capture the magic" clichés, no gear hype. Just current, practical tools and tactics from someone still shooting every weekend. That includes AI: what's actually useful in a photography business and where.
Three tenets underpin the Wiser philosophy:
- Business growth comes from incremental improvements compounded over time.
- Nothing books more weddings than improving your portfolio.
- Wedding photography is not an art form; it's an exercise in disaster mitigation. You thrive by surviving.
Hosted by Chris Jack, a full-time photographer with 10+ years and over 1,000 weddings and events behind him.
Chris is also the founder of 1pm.app, run-of-show and event management software used by venues and event professionals, including wedding photographers.
Create and share live run of shows using You're Up!
Chris Jack introduces YoureUp a new free tool designed to make wedding day timelines and run sheets easier to create, share and keep up to date. Chris explains why the humble wedding timeline is much more important than it might first appear, and how having one central, live version can make the planning process easier for both photographers and their clients. He also talks about how he uses timelines throughout the client journey, some of the frustrations that led him to build YoureUp, and h...
8 Aug 2026
Godox V100 Review: Reliability and Trade-offs
Discover why the Gofox V100 flash is far from perfect, and yet despite having more cons than pros compared to traditional flashes like the Canon 600 EX-RT II is actually the best flash to have on you camera as a wedding photographer. Chris discusses the pros and cons, and also reveals a new charging protocol that the Godox V100 enables that makes prepping and shooting weddings that much easier. Follow Wiser Wedding Photography wherever you listen so new episodes turn up on their own. Please r...
14 Jul 2026
CIA Framework for Wedding Photography Success
In Episode 3 of Wiser Wedding Photography Podcast, host Chris Jack cuts through the clutter. Drawing from 11 years of experience and over 1,000 wedding & events, he shares a simple, actionable three-pillar framework he calls C.I.A. designed to help you focus on what actually moves the needle (and no it's not your Instagram grid strategy!). Follow Wiser Wedding Photography wherever you listen so new episodes turn up on their own. Please rate or review us online if you found any of the cont...
12 Jul 2026
My Pixieset Love-Hate Relationship
Chris Jack discusses the Pixieset shift from a gallery delivery service into an all-in-one ecosystem for photographers, adding tools like a website builder, CRM (Studio Manager), invoicing, and a built-in editor competing with Lightroom/Capture One, aiming to replace a patchwork of subscriptions. While he finds the hosting and delivery very reliable over 10–11 years, he feels the core UI/UX hasn’t improved much as focus expanded. He highlights pain points. 00:00 Pixieset All In One Push 02:15...
12 Jul 2026
Mistakes New Wedding Photographers Make
We’ve all been there. In this episode, Chris dives into the cringe-worthy technical and artistic mistakes he made shooting his very first wedding over a decade ago. But it’s not just a blooper reel, he shares the hard-earned tips and strategies he’s developed through years of trial and error. You'll learn why great wedding photography isn't about raw talent; it’s about attention to detail, client management, and bulletproof preparation. Follow Wiser Wedding Photography wherever you list...
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