This is the show for C-level marketing executives, directors, and managers, business owners, and people that are generally interested in technology and marketing. A simple update can drastically change how you do business. The iOS privacy update, for example, has made it harder for marketers to identify their target market. Avoid unnecessary spending on different marketing schemes pushed by big social media tech companies. Stay in the know about important and relevant information that will actually help you overcome challenges and grow your business.
With Absolute Specificity #9 - Brittany Crawford And Mitch Frisbie
In a world driven by AI, we must safeguard the essence of creativity, protecting the soul of our industry. Let us forge a future that upholds the integrity of artistic expression and honors the power of human imagination. Today, the Specificity team discusses the buzzword everyone's been talking about – AI. With special guests Brittany Crawford (https://www.linkedin.com/in/brittany-crawford-19474014b/) and Mitch Frisbie (https://www.linkedin.com/in/mitch-frisbie-1020b1208/), this episode dives headfirst into the implications of AI on the creative landscape. From understanding machine learning to witness the rise of AI-generated content to its copyright, the team discusses the potential and risks of AI. They discuss how AI can be a useful resource, but also can lead to a deluge of copyright results. Moreover, they discuss how to take the right path for AI. One that capitalizes on the technology while still maintaining ethics and valuing intellectual property. Join us as we unravel the complex tapestry of AI's impact on creativity, copyright, and conscience.
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27 Jun 2023
With Absolute Specificity #8 - James Whittaker
Our minds and thoughts play a crucial role in shaping our reality and achieving success. James Whittaker (https://jameswhitt.com/), the co-author of Think and Grow Rich: The Legacy (https://www.amazon.com/Think-Grow-Rich-Legacy-Entrepreneurs/dp/1640950184), emphasizes the power of the mind and the importance of thoughts and beliefs in shaping one's reality. He discusses various other principles and concepts to make your dreams possible. Think and Grow Rich: The Legacy explores the role of habits, imagination, and intuition in achieving success, and it emphasizes the significance of surrounding oneself with a supportive network of like-minded individuals. James inspires and guides everyone in applying the timeless principles of success to their lives, providing a contemporary perspective on the enduring wisdom of Napoleon Hill's original work. Tune in to this episode and achieve the results you want.
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20 Jun 2023
With Absolute Specificity #7 - Brittany Crawford And Mitch Frisbie
At Specificity, they use AdTech Platforms but do not use them to build audiences. Here’s why! Brittany Crawford and Mitch Frisbie share how Specificity helps clients build their audience and increase conversion from those audiences. They also talk about ad spend and why you should strategically target your audience. Brittany and Mitch added how you could move to the highest conversion audience. Tune in to this episode for more!
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23 May 2023
With Absolute Specificity #6 - Greg Cummings
Online services and platforms are already easy to us as they are, but how can they become far more efficient? You can push their limits even further by integrating a software algorithm that will save a significant portion of the user’s time and energy. In this episode, Jason A. Wood is joined by Greg Cummings (https://www.linkedin.com/in/greg-cummings-35667836/), Founder of Power100 (https://power100.io/). He explains how he and his team created an algorithm which ranks window and door companies and CEOs. This allows users to easily find the top-rated and most credible ones. Greg also shares the secret to their success: leading with heart and focusing on bridging gaps, not just making money.
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28 Mar 2023
With Absolute Specificity #5 - Josh Cohol
Youngstown Tile (https://youngstowntile.com/) does two prongs of business. It does commercial build-outs and residential projects. In this episode, Josh Cohol (https://www.linkedin.com/in/joshua-a-cohol-38692b21/), the owner of the company, takes pride in the quality of service his business provides and how it still drives people into the market. Many businesses were greatly affected by COVID, but Youngstown Tile remains in the market and benefits after the pandemic. Although inflation is still out of hand, Josh shares how his business stands amidst the increasing rates. Tune in to this episode with Josh now.
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21 Mar 2023
With Absolute Specificity #4 - Kevin Harrington & Brandon T. Adams
In today’s ever-changing business landscape, it’s more important than ever to have a laser-sharp focus on your marketing strategy. In this episode, we sit down with Kevin Harrington (https://kevinharrington.tv/) and Brandon T. Adams (https://www.brandontadams.com/) to learn how they’re helping their clients succeed in the face of inflation, economic downturns, and big tech updates. Kevin is a serial entrepreneur, inventor of the Infomercial, a shark on Shark Tank, and has over $6 billion in sales, while Brandon is a media expert, founder of Accelerant Media Group, and 2X Emmy Award-Winning producer. Together, they dive deep into today’s business landscape and discuss its challenges and opportunities. They also emphasized the importance of specificity, how it is important for businesses to have a focused digital marketing strategy, with more personalized messaging and better targeting. Tune in to gain valuable insights and learn from two of the most successful business minds out there.
Love the show? Subscribe, rate, review, & share! https://www.specificityinc.com/ (https://www.specificityinc.com/)
14 Mar 2023
With Absolute Specificity #3 - Lisa Terzigni-Miller
Local businesses can only succeed if they have the full support of their local community. But with the rise of online shopping and big box retailers, more and more people are setting them aside. Lisa Terzigni-Miller refuses to bow to the harsh competition, and her perseverance is evident as one of the owners of the 75-year-old business Do-Cut (http://www.docut.com/). Joining Jason A. Wood, she explains how they are making a name for themselves by offering reliable customer service and genuine value. Lisa also discusses how they keep an outstanding marketing position by sticking to their old-school yet still efficient communication channels.
Love the show? Subscribe, rate, review, & share! https://www.specificityinc.com/ (https://www.specificityinc.com/)
7 Mar 2023
With Absolute Specificity #2 - Brandon T. Adams
We all have powerful stories, but it is in sharing them that makes the most impact. Brandon T. Adams (https://www.brandontadams.com/) knows this to be true. As a 2X Emmy® Award-Winning Producer, TV Host, Media Expert, Investor and Advisor, he has figured out the value of allowing companies and individuals to make their stories and messages heard. In this episode, he joins Jason A. Wood to share how he is bridging that gap between storytellers and listeners through video with his company, Rise and Record (https://www.riseandrecord.com/). Co-founded with his wife, Rise and Record encourages entrepreneurs and business owners to utilize video marketing every day. Brandon dives deep into content creation and marketing strategies and gives his thoughts on brand awareness, conversions, and value propositions. Full of great wisdom and advice, this conversation can guide you to share your stories and find the right people in the process.
Love the show? Subscribe, rate, review, & share! https://www.specificityinc.com/ (https://www.specificityinc.com/)
23 Feb 2023
With Absolute Specificity #1 - Jeff Shirley
There is an art and science to brand marketing. It’s not just about choosing fonts and colors. Everything has a reason to it. And a lot of it is tied to the concept of specificity. Jeff Shirley (https://www.linkedin.com/in/jeff-shirley-180a3) knows this stuff from spending more than a decade as a marketer and brand strategist in companies like Kraft, Coca-Cola and Georgia Pacific. Now, Jeff is a Managing Partner at Brand Positioning Doctors (https://www.brandpositioningdoctors.com/) a brand strategy firm that works with some of the top agencies in the country, dishing out some really innovative stuff in the branding and marketing space. You’re going to take away more than just a couple of a-ha moments from this conversation as Brand Positioning Doctors really delivers something very unique in the branding space. And Jeff articulates it very well in this conversation. Tune in and find out what that secret sauce is!
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