by Johnny Molson
If you could sit at a table with marketing mavens for 20 minutes or so, would you do it? Every two weeks Johnny Molson shares methods and ideas with the other marketers from Wizard of Ads. We believe your business should be famous in your hometown, and each episode talks about how to do that neato thing. You're listening to the audio version of the popular YouTube series found here: https://www.youtube.com/playlist?list=PLZfdNaM54FSQK362gM5KO_-yBIq_r3Qi1
Language
🇺🇲
Publishing Since
4/12/2020
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March 3, 2021
<p>Business book publisher <a href="https://molsonpartners.us5.list-manage.com/track/click?u=d5d082718efda595716eeaea0&id=a6898d584d&e=6e9a0319a2" rel="noopener noreferrer" target="_blank">Ray Bard</a> says all bestselling books share 4 traits:</p><p>1: A Big Idea</p><p>2: Nuts and Bolts</p><p>3: Entertainment</p><p>4: Hope</p><p>These 4 elements are applicable to your advertising, also. <strong>Nuts and Bolts</strong> seems to be the one that most people get right away. <strong>A Big Idea</strong> often shows up. But, conspicuously missing are <strong>Entertainment</strong> and <strong>Hope</strong>.</p><p>In this episode of The Wizard’s Roundtable, Chris Maddock and I recap our recent Martinis and Marketing class at <a href="https://molsonpartners.us5.list-manage.com/track/click?u=d5d082718efda595716eeaea0&id=012e5d575f&e=6e9a0319a2" rel="noopener noreferrer" target="_blank">Wizard Academy</a> where we spent a good deal of time talking about <strong>Hope</strong>.</p>
February 2, 2021
<p>There’s a kind of fraud that comes from lack of transparency from Google and Facebook, a kind of fraud that comes from criminals stealing ad dollars from businesses, and a kind of fraud that could be happening because your digital manager isn’t paying attention. It all adds up to a lot of loss for businesses. In this episode of The Wizard’s Roundtable, we look at the different kinds of mismanagement that can plague your advertising efforts.</p><p>In this episode:</p><p><a href="http://www.molsonpartners.com/" rel="noopener noreferrer" target="_blank">Johnny Molson</a></p><p><a href="https://wizardofads.org/partner/dave-young/" rel="noopener noreferrer" target="_blank">Dave Young</a></p><p><a href="https://wizardofads.org/partner/luis-castaneda/" rel="noopener noreferrer" target="_blank">Luis Castañeda</a></p><p>Full transcript: <a href="https://molsonpartners.com/how-to-spot-and-eliminate-digital-ad-fraud/" rel="noopener noreferrer" target="_blank">https://molsonpartners.com/how-to-spot-and-eliminate-digital-ad-fraud/</a></p>
January 18, 2021
<p>As an HVAC company grows, it often slams into a ceiling someplace between $3-5 million.</p><p>In this episode, we discuss the ways we’ve helped stuck companies break through that barrier. Even if you’re not in the HAVC industry, you’ll find valuable information that will help your small business stand out, be the one people like the most, and think of first.</p><p>In today’s episode:</p><p><a href="https://molsonpartners.us5.list-manage.com/track/click?u=d5d082718efda595716eeaea0&id=02fd18b91d&e=6e9a0319a2" rel="noopener noreferrer" target="_blank">Johnny Molson</a></p><p><a href="https://molsonpartners.us5.list-manage.com/track/click?u=d5d082718efda595716eeaea0&id=91c5376eb5&e=6e9a0319a2" rel="noopener noreferrer" target="_blank">Ryan Chute</a></p><p><a href="https://molsonpartners.us5.list-manage.com/track/click?u=d5d082718efda595716eeaea0&id=b24a08b9c5&e=6e9a0319a2" rel="noopener noreferrer" target="_blank">Gary Bernier</a></p><p><a href="https://molsonpartners.us5.list-manage.com/track/click?u=d5d082718efda595716eeaea0&id=1bc5ed5d3c&e=6e9a0319a2" rel="noopener noreferrer" target="_blank">Kyle Caldwell</a></p>
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If you could sit at a table with marketing mavens for 20 minutes or so, would you do it? Every two weeks Johnny Molson shares methods and ideas with the other marketers from Wizard of Ads. We believe your business should be famous in your hometown, and each episode talks about how to do that neato thing.
You're listening to the audio version of the popular YouTube series found here: https://www.youtube.com/playlist?list=PLZfdNaM54FSQK362gM5KO_-yBIq_r3Qi1
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