For worldbuilders...
A worldbuilder is a visionary, architecting an empire on their own terms through a unique mix of content, design, products & experiences.
As a worldbuilder, the goal is to create total immersion for any citizen or tourist that spends time in your world.
The best mainstream examples are Apple, Disney, Tesla. Other modern ones include Sunday, Poolsuite, Represent.
Blueprint is a show designed to interview worldbuilders and breakdown the blueprints, playbooks, and strategies they used to create their worlds.
Guests will include creators, founders, entrepreneurs, artists, makers, and more.
Blueprint is hosted by Kallaway, a creator entrepreneur building Wavy, a world for worldbuilders.
Kallaway has been publishing a detailed report of his entrepreneurial journey since he went full-time in July 2023. The series is also called Blueprint (https://blueprint.game).
Watch all episodes on Youtube: https://www.youtube.com/@kallaway
Daniel Ek on Creating Spotify, Joe Rogan, AI in Music, Creators, New Products & More
Kallaway sits down with Daniel Ek (CEO/Founder of Spotify) to chat through their expansion into video and creator platform.
We explored Rogan's impact on Spotify's video strategy, Daniel's thoughts around the future of music with AI, how creators should think about Spotify in their content mix, and more!
Video Time Stamps:
0:00 (https://www.youtube.com/watch?v=Tw64JwEViic&t=0s) Intro
1:06 (https://www.youtube.com/watch?v=Tw64JwEViic&t=66s) Innovator’s Dilemma: How did Spotify decide to expand beyond music?
4:59 (https://www.youtube.com/watch?v=Tw64JwEViic&t=299s) How should creators think about Spotify in their mix of content platforms?
6:29 (https://www.youtube.com/watch?v=Tw64JwEViic&t=389s) The rise of the creative entrepreneur
8:43 (https://www.youtube.com/watch?v=Tw64JwEViic&t=523s) What is the future of AI in music?
11:52 (https://www.youtube.com/watch?v=Tw64JwEViic&t=712s) Skill-moat to taste-moat
13:05 (https://www.youtube.com/watch?v=Tw64JwEViic&t=785s) The vision for Neko Health
14:52 (https://www.youtube.com/watch?v=Tw64JwEViic&t=892s) What is Spotify working on that could be frame breaking consumer tech in the next 5-10 years?
31 Jul 2024
Kallaway's Blueprint (Week 53): How to lock in by better "defining success", the duration of stardom, chasing fame vs influence, originality vs inspired by (the content contradiction)
In this video, I share my raw thoughts on 3 creator/entrepreneur topics:
1. How to better "Define Success" to help me lock in and focus
2. The "Duration of Stardom" and whether you should chase fame vs influence
3. A common content contradiction..."originality vs inspired by"
These 3 topics came from my Blueprint Week 53 post: https://blueprint.game/p/blueprint053
What is Blueprint? I quit my job to go full-time as a creator entrepreneur 53 weeks ago. Since then, I've been writing a free weekly newsletter to share my biggest learnings, experiments, frameworks, mindset hacks, and tips for other entrepreneurs.
To read Blueprint: https://blueprint.game
To watch Blueprint: https://youtu.be/f4gV6ma1wp8
Video Time Stamps:
0:00 Intro
1:38 Defining Success
10:01 The Duration of Stardom
16:38 Content Contradiction...Original vs Inspired By
---------------------
Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (creator newsletter): https://blueprint.game
• WavyWorld (free community + course for improving short-form content): https://skool.com/wavyworld
15 Jul 2024
JT Barnett on biggest brand marketing mistakes, social media trends & creator monetization
Kallaway sits down with JT Barnett to break down the biggest mistakes brands are making with content, the early days of Tiktok, the journey from Pro Hockey to viral creator, building a creator empire with Creator X, organic strategies for brands, and more.
If you're a creator, founder, or marketer, Blueprint is for you. It's designed to be a live creative brainstorm with your favorite creators in the trenches.
To watch the video version of the show: https://youtu.be/s8wBhphtvDc
Show Notes:
0:00 - Intro
00:41 - JT’s Background
06:48 - Early days of TikTok
11:17 - Spectrum of Brand-Creator Partnership
13:29 - Creator X Origin Story
18:46 - The vision for Creator X
20:16 - The playbook behind Creator X
23:23 - Platform Shifts
26:39 - JT’s approach to YouTube
29:33 - Creator Platform Fit
35:34 - AI’s Current Role in Content Creation
37:24 - Biggest Mistake Brands Make
39:53 - The Creator-Founder
43:27 - Organic Content Strategy for Brands
46:35 -Sami Clarke Deep Dive
52:46 - Brands that are killing it
1:00:32 - Creator Starting Now
01:03:17 - Brand Starting Now
Tools/Creators/Brands Mentioned in the Episode:
• Nick Dio: https://www.instagram.com/nickdio/
• Sam Sulek: https://www.youtube.com/@sam_sulek/
• Sami Clarke: https://www.instagram.com/samiclarke/
• Form: https://joinform.com
• Elwood: https://www.tiktok.com/@elwood
• Setactive: https://www.tiktok.com/@setactive
• Minted New York: https://www.instagram.com/mintednewyork/
• Marcus Milione: https://www.instagram.com/marcusmilione/
• Immi Ramen: https://www.instagram.com/immieats/
• Edward Lee: https://www.youtube.com/@edwardleefilms
• Nick Bare: https://www.youtube.com/@nickbarefitness/
• Arrae: https://www.instagram.com/arrae.co/?hl=en
----------
Follow JT:
• Instagram: https://www.instagram.com/jtbarnett/
• YouTube: https://www.youtube.com/@jtbarnett.
• TikTok: https://www.tiktok.com/@jtbarnett
• Twitter/X: https://x.com/jtbarnett
• CreatorX: https://stan.store/creatorx_____
Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (creator newsletter): https://blueprint.game
• WavyWorld (free community + course for improving short-form content): https://skool.com/wavyworld
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