Welcome to WOBI, your go-to for inspiration, bold ideas, and powerful conversations with the world’s most influential business minds. From leadership, talent management, and strategy, to innovation, technology, and other key topics shaping business today, each episode delivers essential insights to help leaders grow –both in and out of the office– and stay ahead in a changing world. Join the conversations shaping the future of business, and lead the change.
The Permission to Dream: How Cirque du Soleil Reinvented the Circus Industry
Cirque du Soleil turned originality into a business. In this episode, Daniel Lamarre and Welby Altidor reveal how one of the world's most creative companies builds the culture and courage to attempt the impossible—and how to tell a rule worth breaking from a principle worth keeping.
28 Jul 2026
How Nike Built a Transcendent Brand Through Emotion
Most businesses ask a basic branding question: "How do we want our customers to feel about our brand?" But the brands that truly last flip that question entirely. They ask: "How do we want our customers to feel about themselves and their ability to achieve their dreams?"
Today’s WOBI Case of Success is Nike, a company that proved emotional connection isn't a secondary layer on marketing—it's the core business strategy.
To understand the creative culture and management philosophy behind this model, we turn to Greg Hoffman, former Chief Marketing Officer of Nike. Over a 27-year career, he led the brand through iconic eras of storytelling, shifting the focus from simple product metrics to human empowerment.
1 Jul 2026
How PepsiCo Turned Purpose into a Business Model
In this episode of the WOBI Podcast, Indra Nooyi, former Chairman and CEO of PepsiCo, explains how the company turned purpose into a business model capable of driving both performance and positive impact. Tune in to discover how sustainability, disciplined innovation, and leadership accountability helped PepsiCo connect long-term value creation with the way the organization invested, grew, and managed its people.
8 Jun 2026
The Power of One Word : A Conversation with Francis Ford Coppola
The Power of One Word: An Exclusive Conversation with Francis Ford Coppola
In this episode, one of the greatest filmmakers of all time explores how leaders can embrace reinvention, dismantle rigid hierarchies, and use the power of intentionality to navigate constant change.
26 May 2026
Barbie: The Reinvention of an Icon
In this episode of the WOBI Podcast, Lisa McKnight, former Chief Brand Officer at Mattel, reveals how Barbie confronted a major relevance crisis and reinvented itself for a new generation. Tune in to discover how purpose, consumer-centric innovation, and the courage to evolve helped transform one of the world’s most recognized brands into a powerful case of reinvention.
20 May 2026
Case of Study: How NASA conquered space
In this episode of the WOBI Podcast, roboticist and former NASA engineer Ayanna Howard and Mars mission lead Adam Steltzner reveal how NASA turned curiosity into an organizational superpower. Tune in to discover how a culture of purposeful experimentation, constrained innovation, and child-like curiosity can help your team achieve what once seemed impossible.
23 Mar 2026
WOBI Podcast - Leading with Resilience: An Exclusive Conversation with Seth Godin
What if the biggest risk today is playing it safe? In this episode of the WOBI Podcast, Seth Godin—one of the most influential voices in modern business thinking—explores what it really takes to navigate constant change, build resilient organizations, and turn creativity into meaningful impact.
8 Feb 2026
AI Beyond the Hype: A Conversation with Randi Zuckerberg
Ready to cut through the AI hype? In this episode of the WOBI Podcast, Randi Zuckerberg—one of the minds behind Facebook’s early success and a leading voice in technology, creativity, and leadership—reveals the questions you need to ask to make AI truly work for you and your organization.
1 Feb 2026
Case of Success: SpaceX and the Power of the Geek Mindset
In this episode of the WOBI Podcast, MIT’s Andrew McAfee breaks down how SpaceX outpaced industry giants by mastering "The Geek Way." Tune in to discover how a mindset of ownership, evidence, and rapid iteration can transform your organization and help you achieve the impossible.
13 Oct 2025
The Power of the Unpredictable: Leadership Lessons for Uncertain Times
Uncertainty can feel intimidating… but what if it’s actually the greatest source of opportunity?
In this episode of the WOBI Podcast, we explore how disruption can become a catalyst for growth, how experimentation and bold action can turn theory into reality, and why optimism might just be one of the most powerful tools leaders have. Featuring insights from Seth Godin, Nathalie Nahai, Nouriel Roubini, Randi Zuckerberg, and other world-class thinkers, this conversation will help you harness the power of the unpredictable.
Episode breakdown:
3:32. Disruption as a Catalyst for Growth
9:44. From Theory to Action
16:21. An Optimistic View of Tomorrow
8 Sept 2025
Book Summary: Dare to Lead by Brené Brown
This episode distills the core insights from Brené Brown’s bestselling book Dare to Lead, exploring courage, vulnerability, and the real foundations of effective leadership. Packed with practical lessons, it’s a powerful and timely guide for leading with authenticity, resilience, and clarity in today’s complex challenges.ç
Episode Breakdown:
Rumbling with Vulnerability - 3:32
Living Into our Values - 13:24
Braving Trust - 17:38
Learning to Rise - 19:37
21 Jul 2025
Case of Success: How McDonald’s Became a Cultural Icon
In this episode, we explore how McDonald’s went from fast-food giant to global cultural icon. By embracing its true identity and building meaningful communities, the brand turned customers into passionate fans. It’s a short and inspiring look at modern brand strategy — and trust us, you’ll be lovin’ it.
7 Jul 2025
Case of Success: IBM's Visionary Approach to Hiring
Former IBM CEO Ginni Rometty discusses IBM's "Skills First" approach to hiring, which prioritizes potential over degrees, to unlock opportunity, performance, and inclusion in this interview.
24 Jun 2025
Case of Success: Tesla's Roadmap for Innovation
Former Tesla President Jon McNeill discusses Tesla's innovative mindset and strategies, providing a roadmap for companies to innovate effectively in this interview.
23 Jun 2025
Case of Success: Apple’s Blueprint for a Human Centered Revolution
Industry experts examine Apple's history, highlighting how its focus on human needs revolutionized technology and transformed daily life, featuring insights from Steve Wozniak and Tony Fadell.
6 Jun 2025
Mastering the Art of Networking
This episode explores practical strategies for mastering the art of networking and building valuable professional connections.
5 May 2025
Purpose, The Heart of Every Business
This program explores one of the most powerful forces shaping today’s organizations: purpose. With insights from world-renowned leaders like Gary Hamel, Ginni Rometty, Indra Nooyi, Chris Gardner, Allyson Felix, Carly Fiorina, and more, this episode reveals how purpose fuels bold leadership, ignites high-performing teams, and transforms everyday work into something truly meaningful. Discover why purpose isn’t just good for business – it’s the key to becoming the kind of leader the future demands.
Episode Breakdown:
03:07. Purpose & Business
12:30. Purpose & Leadership
20:30. Purpose & Talent
Who has been a guest on WOBI
Inspiring Ideas
Names identified in recent episode analyses. Showing up to five guests.
Ginni Rometty
Jon McNeill
Steve Wozniak
Tony Fadell
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
6,026,575
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
3 ratings
Podcast Authority Score: 34 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
19
Social presence
0
YouTube
93
Engagement
32
Host of WOBI
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