WOI Unfiltered is a weekly podcast on PR, marketing, and the campaigns shaping culture. Partners Jenna Matthews and Emily Fisher bring sharp takes on brands, strategy, and what impact actually looks like.
Halloween is big business and brands are pulling out all the tricks to capture consumer attention. This week on WOI Unfiltered, we're diving into the Halloween marketing wars, from nostalgic campaigns and creative activations to the power of celebrity partnerships. Plus, we're unpacking the Sydney Sweeney advertising controversy and Powerade's bold response. Who's winning the battle for attention, and which marketing moves are delivering real impact?
16 Oct 2026
Full Throttle: How Storytelling Fuels the Corvette Legacy with Ryan Eichler
Buckle up! This week on WOI Unfiltered, we're joined by Ryan Eichler, senior marketing and communications executive at the National Corvette Museum, to explore the power of storytelling in preserving one of America's most iconic automotive legacies. From shifting consumer behaviors to evolving marketing strategies, Ryan shares how the museum is keeping the Corvette story fresh, relevant and engaging for new generations of fans.
14 Oct 2026
The “I'm Fine” Era: How Brands Are Tackling Burnout - Epi 34
The conversation focuses on the challenges faced by working families, including the mental load of balancing work and family responsibilities, and highlights campaigns from brands like Southwest and Lancome that address these issues. The discussion emphasizes the importance of recognizing mental health struggles and the societal expectations placed on women, while also exploring the effectiveness of marketing strategies that resonate with these themes.
Who has been a guest on WOI Unfiltered
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Tracy Parker
Margaux Pepper
Zach Keating
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Apple Podcasts (US)
5.0 / 5
6 ratings
Spotify
5.0 / 5
4 ratings
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