Women Disrupting Tech features female founders, tech leaders, and women in tech building the next generation of technology companies. Each week, host Dirkjan Hupkes talks with a founder about how she's scaling a startup, navigating funding, building resilient teams, and tackling challenges from AI ethics to healthcare innovation to climate tech. Whether you're a female tech entrepreneur, aspiring founder, startup leader, or advocate for more women in technology, this show gives you actionable strategies and proven frameworks from women reshaping tech. New episodes every Thursday.
Women Disrupting Tech
Claim This Podcastby Dirkjan Hupkes
5.0(18 reviews)
160 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇳🇱
76
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality98
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YouTube66
Engagement68
Podcast Overview
Women Disrupting Tech features female founders, tech leaders, and women in tech building the next generation of technology companies. Each week, host Dirkjan Hupkes talks with a founder about how she's scaling a startup, navigating funding, building resilient teams, and tackling challenges from AI ethics to healthcare innovation to climate tech. Whether you're a female tech entrepreneur, aspiring founder, startup leader, or advocate for more women in technology, this show gives you actionable strategies and proven frameworks from women reshaping tech. New episodes every Thursday.
Language
🇺🇲
Publishing Since
9/22/2022
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Recent Episodes
July 2, 2026
From Fragmentation to Collaboration in FemTech with Maaike Steinebach and Sophie van Dijk | Ep. 159
<p>More than 90 FemTech companies in the Netherlands are working to close the gender health gap. Most didn’t know the others existed.</p><p>In this episode of Women Disrupting Tech, I talk with Maaike Steinebach and Sophie van Dijk, co-founders of FemTech NL, the organization connecting FemTech companies across the Netherlands. We talk about why the ecosystem has been so fragmented, and what FinTech has already learned about moving from competition to collaboration.</p><p>This episode is for FemTech founders raising their first round, investors building a thesis in women’s health, and women in tech curious about how a fragmented industry starts moving together.</p><p><strong>What you’ll learn in this episode</strong>:</p><ul><li>Why more than 90 FemTech companies in the Netherlands have been building in isolation from each other</li><li>What FemTech NL’s five pillars, communication, data, collaboration, research, and funding, are meant to fix</li><li>Why the most successful founders lead with the commercial opportunity, not the social case</li><li>What FinTech’s shift from competition to collaboration can teach FemTech about adoption</li><li>Why the global opportunity here is valued at $1 trillion a year, according to a McKinsey study</li><li>Why the goal isn’t “the future is female,” but equal healthcare for men and women</li><li>Why closing the gender health gap would take more than a century, at the current pace, and what could speed that up</li></ul><p><strong>Connect with Maaike Steinebach and Sophie van Dijk</strong></p><p>Maaike Steinebach on LinkedIn: <a href="https://www.linkedin.com/in/maaike-steinebach-8a3a304/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/maaike-steinebach-8a3a304/</a> </p><p>Sophie van Dijk on LinkedIn: <a href="https://www.linkedin.com/in/sophie-vandijk/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/sophie-vandijk/</a></p><p>FemTech NL website: <a href="http://femtechnl.com" target="_blank" rel="ugc noopener noreferrer">femtechnl.com</a></p><p><strong>Show notes</strong>Blog: https://womendisruptingtech.blog/2026/07/02/episode-159/</p><p>Substack: https://open.substack.com/pub/womendisruptingtech/p/episode-159?r=2v0lts&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true</p><p><strong>About Women Disrupting Tech</strong><br>Every week, Women Disrupting Tech covers the decisions, patterns, and structural realities that female founders and investors in HealthTech, FinTech, ClimateTech, and AI rarely discuss in public but run into every time they meet. Follow Women Disrupting Tech on Spotify, Apple Podcasts, or YouTube to get it in your feed.</p>
June 25, 2026
How She Turned Fitness App Frustration into an AI Fitness Coach with Zoe Pineau | Ep. 158
<p>Most fitness apps are built to track everything. That's exactly why people stop using them.</p><p>In this episode of Women Disrupting Tech, I talk with Zoe Pineau, co-founder of Fitly AI, about how she lost 150 pounds through macro tracking, spent six years building a traditional fitness app that didn’t break through, and then rebuilt from scratch in one month using AI. </p><p>We explore why friction kills fitness habits before they start, and how a chat-based agent changes that equation.</p><p>This episode is for female founders, women in tech, and health tech entrepreneurs who want to understand how AI is reshaping user experience, and for anyone building in a saturated market where being better is no longer enough.</p><p><strong>What you’ll learn in this episode</strong></p><ul><li>Why macro tracking is mathematically reliable but practically abandoned by most people</li><li>How Fitly AI lets users log an entire workout and meal in a single sentence, removing the admin burden that kills consistency</li><li>Why “better” is not a differentiator in a saturated market, and what to build instead</li><li>How Zoe used her own transformation as proof of concept when pitching investors</li><li>Why apps are disappearing and what the age of agents means for founders building in this space</li><li>How a 30-day momentum report keeps founders motivated and investors informed</li></ul><p><strong>Chapters: </strong></p><p>00:00 Introduction</p><p>02:50 Introduction to Fitly AI and Personal Journey</p><p>05:45 Transformative Weight Loss Experience</p><p>08:47 Mindset Shift and Habit Formation</p><p>11:32 Understanding Weight Loss as a Mathematical Process</p><p>14:11 The Importance of Macro Tracking</p><p>16:55 Innovating Fitness Apps with AI</p><p>19:47 Simplifying User Experience in Fitness Tracking</p><p>22:53 Building Fitly AI: Lessons Learned</p><p>25:31 The Impact of AI on App Development</p><p>28:25 Leveraging AI for Business Insights</p><p>30:33 The Role of Prior Experience in AI Utilization</p><p>32:30 Data Privacy and Security in AI Applications</p><p>35:02 Collaborative Development: A Team Approach to App Building</p><p>37:17 Navigating the Fundraising Landscape</p><p>39:22 Addressing Competition: Lifestyle Changes vs. Quick Fixes</p><p>42:18 Motivation and Consistency in Fitness Tracking</p><p>45:13 The Future of Fitness Apps: Integrating AI Agents</p><p>47:55 Building a Funding Coach AI for Female Founders</p><p><strong>Connect with Zoe Pineau and Fitly AI</strong></p><p>LinkedIn: <a href="https://www.linkedin.com/in/zoe-pineau-850588105/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/zoe-pineau-850588105/</a><br></p><p>Instagram: <a href="https://www.instagram.com/zoepineau" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/zoepineau</a></p><p>TikTok: <a href="https://www.tiktok.com/@thezoepineau" target="_blank" rel="ugc noopener noreferrer">https://www.tiktok.com/@thezoepineau</a></p><p>Website: <a href="https://www.fitly.chat" target="_blank" rel="ugc noopener noreferrer">https://www.fitly.chat</a></p><p><strong>Show notes of the episode</strong></p><p>Blog: https://womendisruptingtech.blog/2026/06/25/episode-158/</p><p>Substack: https://open.substack.com/pub/womendisruptingtech/p/episode-158?r=2v0lts&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true</p><p><strong>About Women Disrupting Tech</strong><br>Every week, Women Disrupting Tech covers the decisions, patterns, and structural realities that female founders and investors in HealthTech, FinTech, ClimateTech, and AI rarely discuss in public but run into every time they meet. Follow Women Disrupting Tech on Spotify, Apple Podcasts, or YouTube to get it in your feed.</p>
June 18, 2026
How Female Founders Build Financial Independence Before the Exit With Ana Herrero-Wallace | Ep. 157
<p>Most founders build their financial position in the wrong order. By the time the exit arrives, the decisions that mattered most have already been made under pressure. </p><p>In this episode of Women Disrupting Tech, I talk with Ana Herrero-Wallace, financial independence coach, former US-licensed equities trader, and founder of AdaInvest, about why financial independence is not an exit outcome but a tool you build while building your company. Ana is also the author of ‘Still Thinking? Act., a smarter money guide for women.' </p><p>We explore how money mindset shapes the way founders price, fundraise, and negotiate, and what it takes to move from overthinking to action.</p><p>If you're a female founder, entrepreneur, or woman in tech who wants to understand how financial agency changes the way you build, fundraise, and choose investors, this episode is for you.</p><p><strong>What you'll learn in this episode:</strong></p><ul><li>Why the fundraising ask most founders make is shaped by what they think investors will accept, not what they actually need</li><li>How to build a personal financial floor in parallel with your company, and why liquidity matters more than home equity for founders</li><li>What the Dutch pension gap reveals about a system that rewards part-time work without accounting for its long-term cost</li><li>Why moving from a scarcity mindset to an abundance mindset is less about attitude and more about having a clear financial plan</li><li>How unpaid labor has real financial value, and why women can and should negotiate for it to be recognized</li><li>What "playing to win" looks like in practice, and why most women are socialized into a defensive financial posture before they ever start a company</li><li>Why the goal of fundraising is agency, not validation, and how that difference changes the way you negotiate</li></ul><p><strong>Connect with Ana Herrero-Wallace and AdaInvest: </strong></p><p>LinkedIn: <a href="https://www.linkedin.com/in/ana-herrero-wallace/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/ana-herrero-wallace/</a></p><p>AdaInvest LinkedIn: <a href="https://www.linkedin.com/company/adainvestco/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/company/adainvestco/</a> </p><p>Website: <a href="https://adainvest.co/" target="_blank" rel="ugc noopener noreferrer">https://adainvest.co/</a> </p><p>Still Thinking? Act.: <a href="https://mybook.to/rypMMkA" target="_blank" rel="ugc noopener noreferrer">https://mybook.to/rypMMkA</a> </p><p><strong>About Women Disrupting Tech</strong><br>Every week, Women Disrupting Tech covers the decisions, patterns, and structural realities that female founders and investors in HealthTech, FinTech, ClimateTech, and AI rarely discuss in public but run into every time they meet. Follow Women Disrupting Tech on Spotify, Apple Podcasts, or YouTube to get it in your feed.</p>
160 total episodes available
Recent guests on Women Disrupting Tech
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Izzy Sayers
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Carmen van Vilsteren
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Femke Delissen
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Marsha Goei
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Eliza Moore
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Jennifer Cloer
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Faviola Dadis
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Relinde Boerman
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Dr Christine Miller
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Christine Miller
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Jamie Albaum
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Dayana Marin Valencia
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This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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