The "Women in Social Listening and Insights" podcast is a must-listen for anyone looking to stay informed and inspired about the ever-evolving field of socialintelligence. Every episode features interviews with women who are leaders in this field, including entrepreneurs, executives from enterprise companies, professionals from leading agencies, and academics. Through conversations with these inspiring guests, you'll gain invaluable insight into the successes and challenges they face working in such a dynamic and fast-paced industry.
Each interview dives deep into their career journey, discussing topics like how they prioritise their day-to-day tasks, the best practices they use to retain competitive advantage and innovative. The podcast also covers the latest trends in data analysis and research methods specific to social intelligence so that listeners can stay ahead of the curve. Plus, each episode provides insight on how to build meaningful relationships within the field as well as actionable advice for those interested in launching or advancing their careers.
If you're looking for an inspiring space where you can learn all about social intelligence from some of the best minds in the business, then subscribe now to "Women in Social Listening and Insights."
[Podcast] From Signal to Strategy: Cara Buscaglia on Speed, AI and Modern Social Intelligence
Jackie Cuyvers meets with Cara Buscaglia, who leads strategy and innovation at Talkwalker (now part of Hootsuite), about how social intelligence is evolving in the age of AI. From her early career in PR to shaping global insight strategies, Cara reflects on what “speed” really means today, the push to democratise social listening, and why connecting social data with business metrics is the next frontier.
5 Jan 2026
Reading Culture Through Feeds: Tubular Lab's Leila Akhavan on Social Video Insights
Jackie Cuyvers sits down with Leila Akhavan, Senior Strategist at Tubular Labs, to reflect on her journey into social video intelligence – from her early days at the Ellen DeGeneres Show’s digital network to working closely with brands and platforms today. They talk about how social video data helps surface cultural shifts, shape partnerships and guide decisions, as well as the growing role of AI and why curiosity and storytelling still matter.
29 Oct 2025
Beyond Metrics: Ishbel Macleod on the Questions Brands Forget to Ask
In this episode, Ishbel Macleod, Head of Research and Insights at We Are Hydrogen, shares how her curiosity led her from journalism into social intelligence. She discusses using AI to analyse large datasets, streamline tagging and uncover hidden insights – while keeping human interpretation at the core. Ishbel explains how her team turns social data into action, why authenticity and real voices build trust online and how brands can move from trendspotting to meaningful storytelling. She also reflects on the future of social listening, the rise of new platforms and offers practical advice for anyone looking to start a career in insights.
1 Sept 2025
The Human Lens: Rotem Hinkis on Balancing AI and Insight
In this episode, Jackie Cuyvers speaks with Rotem Hinkis, Senior Associate Director and Business Intelligence Lead for Europe at APCO Worldwide. Rotem shares how her background in literature and teaching fuels a curiosity-driven approach to social intelligence, from tackling niche B2B topics to turning data into actionable strategies. They discuss the balance between quantitative and qualitative insight, the importance of cultural nuance and the pitfalls of chasing metrics without meaning. Rotem also offers a pragmatic take on AI’s role in research and advice on building diverse, T-shaped teams that can tell compelling, data-led stories.
3 Aug 2025
Strategic Listening at Scale: Liz Gross on Higher Ed’s Social Insights Opportunity
Host Jackie Cuyvers is joined by Dr Liz Gross, founder and CEO of Campus Sonar. Liz shares her journey from campus marketing to pioneering social listening in higher education, with a mission to rebuild public trust and foster authentic relationships. She explains how her team turns real-time insights into strategic impact across enrolment, alumni engagement and crisis comms, and why the human element remains essential in an AI-driven world. Packed with advice and forward-looking trends, this episode offers a valuable perspective on the future of social intelligence in higher ed.
8 Jul 2025
Beyond the Text Feed: ViralMoment's Chelsie Hall on Redefining Social Listening for the TikTok Era
In this episode, our host Jackie Cuyvers sits down with Chelsie Hall, founder and CEO of ViralMoment – a pioneering video-first social intelligence company. Chelsie shares her fascinating career journey, from working with think tanks for the Department of Defense to identifying a critical gap in the industry: the need for social listening tools that can truly interpret the modern, video-driven social landscape. Together, Jackie and Chelsie explore the challenges of making sense of a world where everyone’s feeds –and the stories they see—are shaped by algorithms, and where understanding global, multilingual video content requires both cutting-edge AI and cultural nuance.
21 May 2025
Challenging Conventional Wisdom in Market Research: Cash App’s Ellen Tseng on the Power of Structure, Storytelling and Stakeholder Buy-In
Host Jackie Cuyvers welcomes Ellen Tseng, head of the social listening team at Cash App. Ellen takes us on a journey through her career in social intelligence, sharing her experiences from the entertainment industry to fintech. Along the way, she unveils the complexities and evolutions in social listening, discussing cross-functional teamwork, the challenges of interpreting sentiment, and the importance of a compelling narrative in insights. Ellen's passion for data and social media shines through as she offers invaluable advice for those aspiring to thrive in this ever-evolving field. Whether you're a seasoned professional or new to social intelligence, you won't want to miss the insights and inspiration Ellen brings to the table.
22 Apr 2025
Capturing Unfiltered Voices: Vicky Britton’s Guide to Social Intelligence in Pharma
In this episode of the Women in Social Listening and Insights podcast, host Jackie Cuyvers sits down with Vicky Britton, Associate Principal at Oracle Life Sciences based in the UK. Vicky shares her fascinating journey from studying journalism to becoming a key player in the world of social intelligence, particularly within the pharmaceutical industry. With a focus on delivering search and social media intelligence projects, Vicky offers insights on how she leverages social media data to bring unfiltered patient experiences to light in the healthcare sector.
Jackie and Vicky explore a range of topics, including the importance of collaboration across teams, challenges in dealing with misinformation and the critical role of data visualisation. Vicky's enthusiasm for social listening shines through as she discusses trends, the integration of AI and the evolving landscape of social intelligence. If you're eager to learn from a trailblazer in social listening or are passionate about advancing your career in this field, this episode is a must-listen. So grab your headphones, and let's dive in.
7 Apr 2025
From Insights to Impact: Melissa MacGregor’s Strategies for Driving Growth with Social Intelligence at Microsoft
In episode 10 of the Women in Social Listening and Insights podcast, host Jackie Cuyvers welcomes Melissa MacGregor, Senior Research Manager at Microsoft. Melissa delves into her journey through the world of social intelligence, starting from her roots in a San Francisco communications agency's research and analytics department to her current impactful role at Microsoft. Jackie and Melissa explore Melissa's passion for weaving social insights with traditional research methods and her love for the constantly evolving field of social data.
They discuss Melissa’s approach to data visualisation, insights communication and collaboration, highlighting the importance of making social intelligence easily comprehensible and actionable for diverse stakeholders. Melissa also shares her advice for aspiring social intelligence professionals, emphasising the significance of being nimble, open and communicative. Join us as we uncover the valuable insights and inspiring career of Melissa MacGregor in shaping the future of social intelligence.
12 Dec 2024
From Data to Decisions: Jasmine Bansal's Tips on Harnessing Social Listening for Product Launches and Strategic Successening for Product Launches and Strategic Success
Jackie Cuyvers interviews Jasmine Bansal, Senior Manager of Social Intelligence at BMO, on harnessing social listening for product launches and strategic success through stakeholder collaboration and proactive data use.
24 Oct 2024
Building Business Impact: Paige Walker on How Social Listening is Transforming Brand Strategies at The Hershey Company
In this episode of the Women in Social Listening and Insights podcast, host Jackie Cuyvers delves into Paige Walker's journey and the evolution of her role, from a social media engagement specialist to a leader in social intelligence at The Hershey Company. Paige reveals how she harnesses social media's unfiltered consumer feedback, leveraging AI and machine learning to tackle large datasets, and shares compelling examples of her work, including saving the beloved Hershey Kisses Christmas bells commercial from a controversial change through strategic social listening.
14 Oct 2024
Bringing Social Data to Life: Malena Roche on the Art of Insight Discovery
In this episode of the Women in Social Listening and Insights podcast, host Jackie Cuyvers speaks with Malena Roche, founder of Ignited Insights. With a background in linguistics, Malena has successfully navigated the world of social intelligence, honing her expertise in digital insights and strategy by working with a range of data sources including social media, search and surveys. They delve into Malena's distinctive path in the field, the key skills needed for success and the influence of cultural differences on research approaches. Malena also shares her passion for problem-solving and explores the evolving role of AI, machine learning and social intelligence in areas such as product development and tracking consumer trends. Listen in for her thoughts on the future of social listening, recommended resources for staying current and her advice for those looking to enter this fast-growing field.
6 Jun 2024
Curiosity and Innovation: Melissa Davies on Leveraging Social Listening to Unveil Hidden Consumer Insights
In this episode, host Jackie Cuyvers engages in a riveting discussion with Melissa Davies, the Social Intelligence lead at Mondelez International. Melissa shares her wisdom and expertise, underscoring the significance of inquisitiveness, storytelling and a diverse educational background in the realm of social intelligence. The conversation delves into the value of social listening in understanding consumers, the integration of social insights into consumer practices, and the challenges and rewards of remaining at the cutting edge of the industry. Together, they explore the power of data visualisation and the role of social listening in uncovering unexpected consumer insights. Melissa's journey from journalism to social listening, coupled with her experiences at Mondelez International, offers invaluable career advice and perspectives for those keen on pursuing a career in this field.
11 Apr 2024
Trailblazing Insights in Pharma Communications: Michelle Dunst's Journey in Social Listening for Healthcare Innovation
In this episode of the Women in Social Listening and Insights podcast, Jackie Cuyvers speaks with the remarkable Michelle Dunst, Managing Director of Analytics and Insights at Real Chemistry, a healthcare innovation company. Michelle shares her journey in social listening and offers valuable insights into the world of social intelligence, particularly in the healthcare and pharmaceutical sectors. From her early days in social media monitoring to her impactful work uncovering the unseen experiences of patients, Michelle provides a deep dive into the challenges and rewards of utilising social listening in healthcare. She also discusses the importance of diversity in team collaboration, the future of social intelligence, and provides valuable advice for those looking to pursue a career in this field.
26 Mar 2024
Understanding Healthcare Conversations: Kirsten Recknagel's Social Intelligence Journey
In this episode of the Women in Social Listening and Insights podcast, Jackie Cuyvers sits down with Kirsten Recknagel, co-founder of Essential HCP. Kirsten shares her expertise in leveraging social media in healthcare, the vital role of understanding conversation dynamics and the unexpected insights that drive valuable consumer understanding. Kirsten also delves into the evolving landscape of social intelligence, sharing practical advice for professionals aiming to navigate and excel in this dynamic field. From her experience in leading social intelligence endeavours to the invaluable lessons she has garnered throughout her career, Kirsten serves up essential insights and inspiration for anyone passionate about the intersection of social media and consumer understanding.
4 Mar 2024
From Vision to Impact: How Wendy Scherer is Leading the Charge in Social Intelligence and Business Collaboration
In this episode of the Women in Social Listening and Insights podcast, we sit down with Wendy Scherer, the founder and managing partner of Social Studies Group. With over two decades of experience in the industry, Wendy takes us on a journey through the evolution of social intelligence and its impact on business strategies. From her insights on staying motivated and inspired to her advice for those interested in pursuing a career in social intelligence, Wendy shares valuable wisdom and experiences. Join us as we delve into the world of social intelligence and gain impactful learnings from Wendy's expertise and passion for this dynamic field.
27 Feb 2024
From Art History to Digital Insights: Emily Podell’s Empowering Career Path in Social Intelligence
In this episode of the Women in Social Listening and Insights podcast, our host Jackie Cuyvers engages in a fascinating conversation with Emily Podell, a senior manager of Social Business Insights at Mattel. Emily shares her unconventional journey into the field of social intelligence, detailing her transition from finance and business development roles to her current position at Mattel. She also delves into the unique connection between her background in art history and archaeology and her passion for qualitative research. The episode explores how Emily’s role has evolved at Mattel, her approach to fostering a culture of continuous learning and improvement, and the importance of educating internal stakeholders about the value of social intelligence. Emily provides valuable insights into the use of social intelligence for innovation, new product development, and understanding user-generated content. Furthermore, she sheds light on the challenges of working with global insights and offers advice for women interested in pursuing a career in social intelligence. Throughout the conversation, Emily emphasizes the power of continuous improvement, flexible thinking, and the significance of emotional intelligence in this field. Join us as we delve deep into the world of social listening and insights with the inspirational Emily Podell, gaining valuable insights and guidance for careers in social intelligence from her wealth of experience and expertise.
22 Feb 2024
Unveiling Social Intelligence: Natália Leão’s Journey in Digital Insights
In this episode of our new podcast series “Women in Social Listening & Insights”, host Jackie Cuyvers is joined by Natália Leão, Global Social Intelligence Development Lead at Nestlé. Natalia shares her journey from a copywriter in Brazil to her current role, emphasising the importance of curiosity and critical thinking in the field of social intelligence. She discusses the challenges and rewards of working across international markets and the evolution of social listening insights. Additionally, she provides valuable advice for individuals interested in pursuing a career in social intelligence, particularly for future women in the industry. Join us as Natália Leão offers insightful perspectives on the evolving landscape of social intelligence and the important role of women in the field.
Reach and audience
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YouTube views
326,562
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
4 ratings
Podcast Authority Score: 47 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
36
Social presence
0
YouTube
86
Engagement
60
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