The "Women in Social Listening and Insights" podcast is a must-listen for anyone looking to stay informed and inspired about the ever-evolving field of socialintelligence. Every episode features interviews with women who are leaders in this field, including entrepreneurs, executives from enterprise companies, professionals from leading agencies, and academics. Through conversations with these inspiring guests, you'll gain invaluable insight into the successes and challenges they face working in such a dynamic and fast-paced industry.
Each interview dives deep into their career journey, discussing topics like how they prioritise their day-to-day tasks, the best practices they use to retain competitive advantage and innovative. The podcast also covers the latest trends in data analysis and research methods specific to social intelligence so that listeners can stay ahead of the curve. Plus, each episode provides insight on how to build meaningful relationships within the field as well as actionable advice for those interested in launching or advancing their careers.
If you're looking for an inspiring space where you can learn all about social intelligence from some of the best minds in the business, then subscribe now to "Women in Social Listening and Insights."
[Podcast] From Signal to Strategy: Cara Buscaglia on Speed, AI and Modern Social Intelligence
Jackie Cuyvers meets with Cara Buscaglia, who leads strategy and innovation at Talkwalker (now part of Hootsuite), about how social intelligence is evolving in the age of AI. From her early career in PR to shaping global insight strategies, Cara reflects on what “speed” really means today, the push to democratise social listening, and why connecting social data with business metrics is the next frontier.
5 Jan 2026
Reading Culture Through Feeds: Tubular Lab's Leila Akhavan on Social Video Insights
Jackie Cuyvers sits down with Leila Akhavan, Senior Strategist at Tubular Labs, to reflect on her journey into social video intelligence – from her early days at the Ellen DeGeneres Show’s digital network to working closely with brands and platforms today. They talk about how social video data helps surface cultural shifts, shape partnerships and guide decisions, as well as the growing role of AI and why curiosity and storytelling still matter.
29 Oct 2025
Beyond Metrics: Ishbel Macleod on the Questions Brands Forget to Ask
In this episode, Ishbel Macleod, Head of Research and Insights at We Are Hydrogen, shares how her curiosity led her from journalism into social intelligence. She discusses using AI to analyse large datasets, streamline tagging and uncover hidden insights – while keeping human interpretation at the core. Ishbel explains how her team turns social data into action, why authenticity and real voices build trust online and how brands can move from trendspotting to meaningful storytelling. She also reflects on the future of social listening, the rise of new platforms and offers practical advice for anyone looking to start a career in insights.
1 Sept 2025
The Human Lens: Rotem Hinkis on Balancing AI and Insight
In this episode, Jackie Cuyvers speaks with Rotem Hinkis, Senior Associate Director and Business Intelligence Lead for Europe at APCO Worldwide. Rotem shares how her background in literature and teaching fuels a curiosity-driven approach to social intelligence, from tackling niche B2B topics to turning data into actionable strategies. They discuss the balance between quantitative and qualitative insight, the importance of cultural nuance and the pitfalls of chasing metrics without meaning. Rotem also offers a pragmatic take on AI’s role in research and advice on building diverse, T-shaped teams that can tell compelling, data-led stories.
3 Aug 2025
Strategic Listening at Scale: Liz Gross on Higher Ed’s Social Insights Opportunity
Host Jackie Cuyvers is joined by Dr Liz Gross, founder and CEO of Campus Sonar. Liz shares her journey from campus marketing to pioneering social listening in higher education, with a mission to rebuild public trust and foster authentic relationships. She explains how her team turns real-time insights into strategic impact across enrolment, alumni engagement and crisis comms, and why the human element remains essential in an AI-driven world. Packed with advice and forward-looking trends, this episode offers a valuable perspective on the future of social intelligence in higher ed.
8 Jul 2025
Beyond the Text Feed: ViralMoment's Chelsie Hall on Redefining Social Listening for the TikTok Era
In this episode, our host Jackie Cuyvers sits down with Chelsie Hall, founder and CEO of ViralMoment – a pioneering video-first social intelligence company. Chelsie shares her fascinating career journey, from working with think tanks for the Department of Defense to identifying a critical gap in the industry: the need for social listening tools that can truly interpret the modern, video-driven social landscape. Together, Jackie and Chelsie explore the challenges of making sense of a world where everyone’s feeds –and the stories they see—are shaped by algorithms, and where understanding global, multilingual video content requires both cutting-edge AI and cultural nuance.
21 May 2025
Challenging Conventional Wisdom in Market Research: Cash App’s Ellen Tseng on the Power of Structure, Storytelling and Stakeholder Buy-In
Ellen Tseng, Head of Social Listening at Cash App, explores the evolution and complexities within social intelligence, emphasizing cross-functional teamwork and compelling narratives in market research, in an interview with Jackie Cuyvers.
22 Apr 2025
Capturing Unfiltered Voices: Vicky Britton’s Guide to Social Intelligence in Pharma
Host Jackie Cuyvers interviews Vicky Britton, Associate Principal at Oracle Life Sciences, who illuminates how she uses social media data to share unfiltered patient experiences within the pharmaceutical industry.
7 Apr 2025
From Insights to Impact: Melissa MacGregor’s Strategies for Driving Growth with Social Intelligence at Microsoft
Senior Research Manager Melissa MacGregor discusses weaving social insights with traditional research methods at Microsoft, emphasizing data visualization and actionable intelligence in an interview with Jackie Cuyvers.
12 Dec 2024
From Data to Decisions: Jasmine Bansal's Tips on Harnessing Social Listening for Product Launches and Strategic Successening for Product Launches and Strategic Success
Jasmine Bansal, Senior Manager of Social Intelligence at BMO, discusses with host Jackie Cuyvers how social listening informs product launches and strategic decisions, emphasizing stakeholder collaboration and proactive data use in this interview.
24 Oct 2024
Building Business Impact: Paige Walker on How Social Listening is Transforming Brand Strategies at The Hershey Company
Jackie Cuyvers interviews Paige Walker, who describes how social listening transforms brand strategies at The Hershey Company, using consumer feedback and AI to drive business impact.
14 Oct 2024
Bringing Social Data to Life: Malena Roche on the Art of Insight Discovery
Malena Roche, founder of Ignited Insights, discusses her journey in social intelligence, highlighting essential skills and the impact of cultural nuances on research methodologies in an interview with Jackie Cuyvers.
6 Jun 2024
Curiosity and Innovation: Melissa Davies on Leveraging Social Listening to Unveil Hidden Consumer Insights
Melissa Davies, Social Intelligence Lead at Mondelez International, highlights the importance of curiosity and diverse backgrounds in social intelligence, as Jackie Cuyvers interviews her about leveraging social listening to gain consumer insights.
11 Apr 2024
Trailblazing Insights in Pharma Communications: Michelle Dunst's Journey in Social Listening for Healthcare Innovation
Michelle Dunst, Managing Director at Real Chemistry, discusses her social listening journey in healthcare and pharmaceutical sectors, highlighting patient experiences and team diversity in an interview with Jackie Cuyvers.
26 Mar 2024
Understanding Healthcare Conversations: Kirsten Recknagel's Social Intelligence Journey
Kirsten Recknagel discusses leveraging social media in healthcare and understanding conversation dynamics to drive consumer understanding in an interview with Jackie Cuyvers.
4 Mar 2024
From Vision to Impact: How Wendy Scherer is Leading the Charge in Social Intelligence and Business Collaboration
Wendy Scherer, founder of Social Studies Group, explores the evolution of social intelligence and its profound influence on shaping effective business strategies in this interview.
27 Feb 2024
From Art History to Digital Insights: Emily Podell’s Empowering Career Path in Social Intelligence
Emily Podell, Mattel's Senior Manager of Social Business Insights, discusses her unique path from art history to social intelligence and how she uses it for innovation, in an interview with Jackie Cuyvers.
22 Feb 2024
Unveiling Social Intelligence: Natália Leão’s Journey in Digital Insights
Natália Leão, Global Social Intelligence Development Lead at Nestlé, shares her journey and insights on social intelligence, emphasizing curiosity and critical thinking, in an interview with Jackie Cuyvers.
Who has been a guest on Women in Social Listening and Insights
Names identified in recent episode analyses. Showing up to five guests.
Ellen Tseng
Vicky Britton
Melissa MacGregor
Jasmine Bansal
Paige Walker
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YouTube views
326,562
Score snapshot 15 Sept 2025
Podcast Authority Score: 48 / 100
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Quality
62
Social presence
0
YouTube
86
Engagement
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