Hosted by Marketing & Brand Strategist - Jacara Ware, Sports Attorney - Maacah Scott, and Sports & Integrated Marketing Consultant - Kyra Joiner. Not your average sports podcast and everyday office talk! We’re women in sports bringing you the latest from leaders in the business of sports!
Guests:
Jabari Saunders (Director of Marketing Brand Defining, Purpose, & Athlete // Nike) & Tim Lay (VP of Influencer Marketing // Assembly)
Brands in the sports and entertainment industry are increasingly using influencers and creators to help amplify their brands. Learn the benefits and challenges for both the brand and the influencer. Plus, the structure of influencer agreements and negative connotations.
6 Jan 2022
Season 2 Ep. 2: Female Leaders in Sports - Boss Talk
Guests:
Lonnie Murray (President & CEO, Sports Management Partners)
Khalia Collier (Owner, St. Louis Surge & VP Community, St. Louis SC)
Learn how to become an impactful leader and entrepreneur from these inspiring female leaders in sports! They’ll share the keys for effecting change, diversity across the industry, and the use of sports to create stronger communities.
23 Oct 2021
Season 2 Ep. 1: NIL - The Future of College Athletics
Guests:
Raymond Anderson (VP, College Athletics & Athletic Director // ASU)
Jaila Tolbert (Student-Athlete Spokesperson // NCAA)
A New Era is Here. N...I...L, it’s everywhere and here to stay. Brands and players are eager to enter this rapidly evolving space, allowing brands to build relationships with collegiate athletes as young influencers and providing college athletes compensation opportunities for their name, image, and likeness. Today we’ll dive into NIL from the perspective of a student-athlete and collegiate Athletic Director – sharing the current landscape, the internal infrastructure modifications for Universities and the NCAA, and current NIL deals.
13 Nov 2020
Season 1 Ep. 6: Defining Success - In the Industry, Now What?
Guest: Dr. Janice Hilliard (President & CEO // Hilliard Solutions)
This discussion will take a look at dealing with unexpected change, making major decisions in your career, and finding success - however you define it. We’ll also share actions to take to continue to thrive in your career and in life during this unprecedented time.
6 Nov 2020TRANSCRIPT
Season 1 Ep. 5: Make Him Your Ally Not Your Enemy
Guest: Dr. Jen Welter (1st Female Coach NFL & Madden, Speaker, Author & Entrepreneur)
It's important for men to support and advocate for women in the workplace. Women should be encouraged to have male allies to help share their viewpoints and amplify their voices. This discussion will share the importance of mentors and male allies throughout your career.
26 Oct 2020
Season 1 Ep. 4: Unapologetically ME!
Guest: Marian Rhodes (Human Resources and Diversity & Inclusion Consultant)
Many black professionals have found themselves being the only person of color in the room and have struggled with navigating the corporate culture of the office while trying to balance bringing their whole self to work. This discussion will dive into having your own voice, embracing people’s differences and being unapologetically yourself at work.
16 Oct 2020
Season 1 Ep. 3: The Brand Perspective
Guest: Jorge Aguirre (Marketing Manager, NBA Sponsorships - Verizon)
Sports partnerships allow brands to tap into the passion fans have for their favorite teams and players. This discussion will take a look at why brands are ultimately partnering with teams and athletes and how COVID-19 has affected sports partnership agreements and endorsement deals.
29 Sept 2020
Season 1 Ep. 2: ABC's - Athletes. Brands. Community.
Guests:
Nichol Whiteman (CEO / Dodgers Foundation)
Keith Brooks (Executive Director / Big League Impact)
Society is shaping the strategy of athlete and brand activism. Cultural movements are beginning to emerge and online social communities provide a platform to amplify those pertinent issues. We'll dive into what athletes, brands and teams are doing as social movements continue.
21 Sept 2020
Season 1 Ep. 1: Life in a Bubble
Guests:
Deana Garner - Arizona State University / Sr. Associate Athletic Director & Senior Women’s Administrator
Michael Sanders - Major League Baseball Players Association Certified Agent
With so much uncertainty during these unprecedented times, this episode shares an insider’s look into College Athletics and Major League Baseball to learn how the pandemic has affected the games moving forward.
Inside a recent episode
Season 1 Ep. 5: Make Him Your Ally Not Your Enemy
Published 6 Nov 2020 · Transcript excerpt
[…] So then it has to be the goal is to be great and to continue to be great and to continue to take on challenges. And that's really for me what it was, it wasn't this big goal of being the first female coach in the NFL. It was just dig in and do work. And that work led me to 14 years of women's pro football. […]
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