Women Leading the Way is a podcast about the women shaping new rules in fintech, crypto, blockchain, and the digital economy. They do it not only through achievements, but through the path behind them: decisions, setbacks, values and the human story that rarely fits into a headline.
Each episode is an honest conversation about what it really takes to build a career in fast-moving industries. It is about the choices that change your trajectory, the risks you learn to carry, the tension between fragility and resilience, and the daily reality of leading teams under pressure. We talk about ambition and burnout, confidence and doubt, professional growth and personal boundaries, and what it means to build inner stability when external reference points keep shifting.
We invite women at different stages: those entering the industry and those already leading it. Because women's leadership is not about dominance or competition. For us, it's all about support, resourcefulness, knowledge-sharing, and making space for each voice to be heard. Success stories matter, but so do stories of growth, pivots, mistakes, and new starts.
Created by Drofa Comms, Women Leading the Way is a part of a broader initiative to amplify women's voices in technology-driven industries. Learn more at womenlead.co.uk (http://womenlead.co.uk/).
Scaling Digital Asset Infrastructure: What Traditional Banks Need to Know
Banks are getting serious about digital assets, but much of the infrastructure available today was built for small pilots instead of being prepared for the activity of institutions. Since stablecoins, tokenised funds and other digital assets make their way into traditional finance, the question is how banks can support them without relying on separate systems for every product? Anoosh Arevshatian has worked in both spheres. She began her career working with a German NGO in Zimbabwe, spent nea...
28 Sept 2026
Building Trust in Digital Identity: Tackling AI Fraud and Regulation
The rules designed to protect consumers do not always work in real life the way regulators expect them to. This is the point made by Kat Cloud, the latest guest on the Women Leading the Way podcast by Drofa Comms. Kat began her career at the Financial Conduct Authority, where she helped write financial regulation, before moving into fintech and working with companies including Plaid and Yodlee. Today, she is Head of Government Relations at Sumsub, where her work sits at the intersection of di...
1 Sept 2026
Cultivating Influence in Web3: How to Lead in Media, Investment and AI
Influence in Web3 today is established through multiple channels, from media and investment to distribution and governance. Our latest guest, Nikita Sachdev, Founder and CEO of Luna Media Corporation, has spent years working in all of them. What began with Luna PR has since expanded into media ownership, investment, recruitment, events and broader work within the Web3 ecosystem. In this episode of the Women Leading the Way by Drofa Comms podcast, host Maria Tunikova speaks with Nikita about h...
4 Aug 2026
Small Business Finance: How AI & Embedded Capital Changes Funding
Small businesses do not always know that they need financing until payroll, repairs or expansion put pressure on their cash flow. By that point, applying for a traditional loan may already take too long. Claurelle Rakipovic has spent much of her career working on this problem. She went from building international payments products at Amazon to leading Pipe, an embedded capital platform for small businesses. For this Women Leading the Way podcast episode, host Maria Tunikova sits down with Cla...
17 Jul 2026
Fintech’s Talent Gap: How AI Is Changing Jobs, Hiring and Career Growth
Fintech's hiring boom is over, as teams are shrinking, roles are merging, and fewer people are doing more. As AI spreads, will entry-level jobs disappear, and where will the next generation of experienced professionals come from? Nadia Edwards-Dashti has watched these changes from inside recruitment since the mid-2000s. She co-founded Harrington Starr to move the industry away from quick placements and towards trust, long-term relationships and advocacy. Today, as its Co-Founder and Chief Cus...
22 Jun 2026
Web3's Infrastructure Gap: Why Liquidity Was Just the Beginning
Annabelle Huang has spent the better part of a decade watching the institutional case for crypto build, and watching the technology fail to keep pace with it. She went from Deutsche Bank in New York to AirSwap, one of Ethereum's earliest DEXs, through the years building Amber Group's trading operations. Now she is a co-founder and CEO of Altius Labs, a blockchain infrastructure company working to close the gap she kept running into. Her thesis: liquidity is largely a solved problem. Infrastru...
27 May 2026
Legal in Web3: How to Deal With Crypto Law
What happens when crypto regulation in Web3 develops faster than the law can follow? Ania Szpak knows firsthand. As Chief Legal Officer at Nexus Mutual, Ania handles legal strategy in investments, compliance, and data privacy. Since she is frequently the only lawyer in the room, she is often the first to face questions without legal precedent. In the third Women Leading the Way podcast episode, Ania and host Maria Tunikova address one of the biggest misconceptions in Web3: decentralisation me...
10 Apr 2026
Crisis Communications in Fintech: How Trust Is Built
In the second episode of Women Leading the Way, host Maria Tunikova sits down with Alina Sysoeva, Head of PR at Drofa Comms, to talk about one of the most demanding challenges in financial PR: crisis communications in fintech and crypto. When markets are unstable and trust is fragile, how fast you respond can shape a company's reputation for years. Alina breaks down the red flags she watches in real time, from a sudden spike in media mentions and negative tone to the risk no one talks about e...
11 Mar 2026
Community Is the Real Power in Web3
In the premiere episode of Women Leading the Way, host Maria Tunikova speaks with Danielle Marie, founder of All Things Blockchain and creator of EvolveH3r, about why community — not hype — has become the real infrastructure of crypto. Danielle shares how building Web3 communities across regions has revealed a stark divide: in some countries, blockchain is still a curiosity; in others, it’s a practical response to broken financial systems. She explains why education around fundamentals — owne...
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