Women On Purpose

About Women On Purpose

The Women On Purpose Podcast is where Toni Eastwood keeps it real, and has fun. It's an authentic and entertaining platform for individuals seeking personal growth, purpose-driven living, and the full range of emotions that make life an adventure. Along the way, there's plenty of laughter, and yes, there might even be a few tears. She aims to keep the conversation flowing as she chats with guests about their successes, challenges, and how they've navigated both. They'll share the tools and techniques that helped them, while Toni offers insights from her own ASPIRE Model. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Publisher

Toni Eastwood OBE, MBA

Category

business · education · society & culture

Language

en

Explicit

No

First episode

22 May 2024

Latest episode

3 Feb 2026

Latest episodes

35 episodes in the feed.

1. 

   3 Feb 2026

   Turning the Tides: Toni Eastwood on Courage, Confidence & Creating a Life on Your Terms

   Show Notes Episode Title: Turning the Tides: Toni Eastwood on Courage, Confidence & Creating a Life on Your Terms Podcast: Real Women Stories in Partnership with Women On Purpose Host: Lisa Quait Guest: Toni Eastwood OBE MBA ✨ Episode Introduction This week, the tables turn. Instead of being the one asking the questions, I step into the guest seat as Lisa Quait interviews me for a powerful, emotional, and deeply honest conversation about confidence, courage, and creating a life on your own terms. From leaving school with no qualifications and being bullied into silence, to becoming a national trailblazer for women in business, building million-pound ventures, and ultimately redesigning life and work from the sunshine of Spain – this episode is not a highlight reel. It’s the real story. This conversation is for anyone who has ever: Felt they didn’t fit Followed the “right path” only to feel deeply unhappy Built success that looked good on paper but felt empty Known they wanted more freedom, but didn’t know how to get there It’s about redefining success, trusting yourself, and having the courage to choose a life that actually feels like yours. 🔥 Episode Highlights From bullied schoolgirl to business trailblazer Toni shares how early experiences of bullying shaped her confidence and her lifelong drive to help others rise. Helping everyone else… but not herself The irony of supporting thousands to start businesses while struggling to voice her own ambitions. The corporate dream that became a nightmare Landing the “ultimate” corporate role and realising almost immediately it was completely wrong. The coffee-shop breaking point Walking out of a senior role, sitting in a Bradford café in tears, and deciding never to work for anyone else again. The napkin moment Writing the words: “I’m going to help a million women have the career of their life.” Designing life before business Why time freedom, autonomy, and alignment matter more than titles, turnover, or ticking boxes. 🌱 Key Takeaways Confidence is built through action - not qualifications You don’t become confident then act. You act first, and confidence follows. Success without alignment comes at a cost Money, status, and prestige mean nothing if you’re unhappy in your body and life. You are not behind - you’re becoming Nothing is wasted. Every experience feeds the work you’re meant to do. Stop waiting for permission No one is coming to tap you on the shoulder and say “now you’re ready”. Comparison is the confidence killer Especially in the age of social media - your path is allowed to look different. Freedom requires decision To decide is to cut off other options. You can’t stay on the hamster wheel and expect a new life. It doesn’t matter how - it matters what Clarity of desire comes before clarity of process. 💬 Best Moments “I thought that was the worst day of my life – and it wasn’t.” “You don’t build confidence and then take action. You take action, and that’s what builds confidence.” “I had financial freedom… but I didn’t have life freedom.” “No one else can be you. No one else has lived your life.” “I never want to look back and say ‘I wish I’d tried.’” “It doesn’t matter when you get there. It matters that you’re moving towards what you want.” 🧭 Tools & Concepts Mentioned WOOP Method - Wish, Outcome, Obstacles, Plan A simple but powerful framework Toni uses with clients (and their children) to move from desire to action. The ‘Letter to Yourself’ exercise Writing from the future as if the life you want already exists – clarity before certainty. 🤍 Work With Me Ready to create clarity, confidence, and freedom in your Business and Life? Book a call: https://tinyurl.com/BookACallWithToni (https://tinyurl.com/BookACallWithToni) Follow Real Women Stories and connect with Lisa https://podcasts.apple.com/gb/podcast/real-womens-stories-with-lisa-quait/id1769667587 https://www.instagram.com/lisaquait?igsh=MWppZ2g4aHFic24yNw%3D%3D&utm_source=qr https://www.linkedin.com/in/real-women-coach?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

2. 

   17 Jan 2026

   Jenny Mitchell on serviced accommodation, resilience, menopause, ADHD and living your best life

   This one is a proper real chat with Jenny Mitchell. Straight talking, no fluff, plenty of laughs, and a few “yep, been there” moments. We kick off talking about the kind of “free” events that are not really free (you know the ones), and then Jenny takes us into her story. From running a cleaning business, to stepping in and taking the lead on the serviced accommodation business during lockdown, to building a niche in contract bookings and long term stays. But it’s not just business. We go into the messy midlife mix too. Menopause, ADHD diagnosis later in life, and why so many women are only now realising what’s been going on under the bonnet for years. Jenny’s big message is simple. Stop using labels as the reason you cannot. Put your big girls pants on, build the systems, and keep punching. And yes, we end with a quick rapid fire, including Jenny’s current favourite book recommendation (and it is a spicy one). The best bits “Ropey courses” and the aggressive upsell that makes you want to call a cab Jenny’s lockdown pivot and the rock bottom caravan chapter Why she avoids the Airbnb hamster wheel and focuses on direct contract bookings The menopause conversation that led into ADHD being flagged via a questionnaire Jenny’s take on ADHD being a superpower if you learn how to handle it The reality of getting out of the weeds, and why her Ops Manager was a game changer Money talk, unapologetically, plus doing good work through contracts that support vulnerable people Key takeaways 1) Your pivot might start in survival mode Jenny did not build this business from a perfectly planned strategy. It grew through lockdown pressure, key worker stays, and a willingness to learn fast and step up. 2) Niche beats noise She is clear that her lane is direct bookings and longer stays, building relationships with companies, not chasing holiday maker bookings. 3) Training matters, not “I did a free course so I’m an expert now” Jenny calls out the illusion of competence. If you do not truly know your stuff, you cannot sell it properly. 4) Midlife can be the moment you finally understand yourself Menopause. ADHD. That constant mental load. This chat will land for a lot of women who have spent years thinking they were “just a bit much” or “not normal”. 5) Systems buy your freedom Lists, structure, and support. Jenny’s proof point is being able to run the business from her phone, and still live her life. Quotable quotes “On one of those ropey courses… and then someone wants to march you to the back of the room.” “We sold a family home before the lockdown, and we lived in a caravan… we’ve been rock bottom.” “Big girls pants on and just keep punching.” “They take a free day course… ‘I’m a professional now, I’ve got a certificate.’ Yeah, it’s bollocks.” “I like doing direct bookings. That’s my niche.” “It’s a superpower. You’ve just got to know how to handle it.” “I wake up at one in the morning sometimes, and my list is going.” “People don’t want to put the work in. They want you to come along and make it all better.” “Life’s too short, isn’t it?” “I can run my business from my phone… living the best life.” That book - here's the deets The Power of the Pussy: Get What You Want From Men: Love, Respect, Commitment and More! - Kara King Connect with Jenny If you want to connect with Jenny about serviced accommodation, contract bookings, or getting support from her team (including Ops Manager support), check out her links below: Contact : +441403599341 Instagram: jensm70 Facebook: https://www.facebook.com/jenny.mitchell.1481 (https://www.facebook.com/jenny.mitchell.1481) Linkedin: https://www.linkedin.com/in/jenny-mitchell-7886b079/ (https://www.linkedin.com/in/jenny-mitchell-7886b079/) Website: www.topstayhosting.com (http://www.topstayhosting.com) And if you’re sat there thinking, “I need to get out of the weeds too”, and you want 1:1 support with clarity, structure, and growth, you know where I am. Drop me a message and we’ll have a proper conversation.- here's the link to book an exploratory call with me - https://tinyurl.com/BookACallWithToni Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

3. 

   9 Jan 2026

   Sir Jacobs: Building a Brand People Love & Connect With

   Women On Purpose Podcast - Sir Jacobs: Real Voices, Real Homes (Part 1) This week’s episode is a little different… and honestly, it’s one of my favourites to record. Because behind every brand we admire, every beautiful product we bring into our homes, there are people. Real voices. Real relationships. Real stories. In Part 1 of this two-part mini-series, I’m joined by Kerry, Sean, and Alicia (Ben’s neighbours and Ben’s mum) for a relaxed, laughter-filled conversation, complete with mimosas, all about what Sir Jacobs feels like when it’s not a marketing campaign… but something you actually live with. What comes through so clearly isn’t just appreciation for the ceramics or fragrances. It’s the connection to the intention. The craftsmanship. The pride. The “oh my God… where did you get that?” moments. And the kind of quality you can’t fake, because you can feel it the second you pick it up. This episode is about trust. It’s about what happens when something is made slowly, thoughtfully, and with purpose. And it’s about how a brand doesn’t just land on shelves… it lands in lives. In this episode, we talk about… First encounters with Sir Jacobs, the accidental discovery in the guest loo that turns into “I need this in every room.” Why these products don’t just smell beautiful… they shift the whole atmosphere of a home. The joy of ritual, Sunday night baths, candles lit, diffusers going, and that “company’s coming” spritz routine. The magic of “choose your vessel, choose your fragrance”, and the refill concept that makes it feel both luxe and sensible. Why Sir Jacobs is becoming a natural fit for boutique hotels, resorts, and luxury gifting, including the new bracket solution for hospitality spaces. How scent creates memory, that instant transport back to a place, a moment, a feeling. What you’ll hear (and feel) in Part 1 1) “I didn’t even know I was encountering it…” Kerry describes discovering Sir Jacobs without realising it, then walking out of the bathroom basically demanding to know where it came from. That moment of genuine surprise is everything. 2) The “waft” factor 😄 Sean (and Ben!) love smelling good, and the conversation about fragrance being something that lingers, lives in a space, and becomes part of your identity is honestly brilliant. 3) The plastic bottle rebellion Alicia’s story is priceless: being told to get rid of the plastic bottles and suddenly being introduced to something that looks stunning everywhere, bathroom… kitchen… the whole house. 4) The craft you can’t mass-produce We talk about how every vessel is handcrafted in South Africa, one-of-a-kind, and made with serious standards, including the reality that if it’s not perfect, it doesn’t pass. 5) A brand that started in a garage… and became a belief There’s a beautiful thread running through this episode about belief, how Ben encountered the product, got goosebumps, and knew he needed to be involved. Not because he was sold to… but because he felt it. Favourite moments & “best bits” Here are some gorgeous moments you could also pull as clips: “I didn’t even know I was encountering it…” “He loves to waft.” (still makes me laugh 😄) “They look stunning everywhere in the house.” “It’s art and it’s fine fragrance.” “When you build something slowly and honestly… it doesn’t just land on shelves, it lands in lives.” The bigger message What this conversation really highlights is this: When something is created with integrity and care, people don’t just buy it, they champion it. They tell their friends. They want it in every room. They build rituals around it. And they feel proud to support it because it represents something deeper than “stuff.” And honestly… that’s what brand is. Not marketing. Not noise. But meaning. Sir Jacobs have kindly given Women On Purpose listeners a discount code for your first order: www.sirjacobs.co.uk Use Code: LAUNCHUK20 for 20% Discount 🌍 www.sirjacobs.co.uk Find and connect with Sir Jacobs https://www.instagram.com/sirjacobs_com/ https://www.tiktok.com/@sirjacobs.com?lang=en Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings