Welcome to Women Who Brand, a podcast sharing the journeys and insights of women leading in the creative industry. I’m Alejandra Salazar, host of this podcast and Founder & CEO of CROING Creative Agency. <br />
<p>Follow me on <a href="https://surl.li/qsrhhr">LinkedIn</a>, <a href="https://surl.li/takjro">Instagram</a>, <a href="https://surl.li/hhriim">Youtube</a> and the podcast on <a href="https://www.instagram.com/womenwhobrand_">Instagram</a> </p> — This podcast is powered by CROING, Creative Agency
Women Who Brand
Claim This Podcastby Alejandra Salazar
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Podcast Overview
Welcome to Women Who Brand, a podcast sharing the journeys and insights of women leading in the creative industry. I’m Alejandra Salazar, host of this podcast and Founder & CEO of CROING Creative Agency. <br /> <p>Follow me on <a href="https://surl.li/qsrhhr">LinkedIn</a>, <a href="https://surl.li/takjro">Instagram</a>, <a href="https://surl.li/hhriim">Youtube</a> and the podcast on <a href="https://www.instagram.com/womenwhobrand_">Instagram</a> </p> — This podcast is powered by CROING, Creative Agency
Language
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Publishing Since
1/27/2025
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Recent Episodes

May 13, 2026
One Consumer Insight: One Super Bowl Win | WWB: Jasmine Taylor, VP Consumer Marketing at Instacart
<p>In the latest episode of Women Who Brand, powered by CROING | Creative Agency, I sat down with the VP of Consumer Marketing at Instacart, Jasmine Taylor, to talk about her unique journey and how she blends analytical and creative thinking to build impactful brands and memorable Super Bowl commercials. Jasmine is proof that the best leaders are the ones who can speak both data and culture.</p><p><br></p><p>We dived deep into:</p><ul><li> The Super Bowl Playbook: Jasmine shared the behind-the-scenes of their viral campaign featuring Benson Boone and Ben Stiller.</li><li>The "Busy Woman" Reality: Instacart’s #1 audience is busy women. As "that girl" myself, I loved hearing how they build strategies that actually simplify our lives instead of just adding more noise.</li><li>Public Speaking & Leadership: Jasmine’s advice for women in leadership is gold. She’s a huge advocate for finding "safe spaces", like our podcast!, to start your speaking journey and find your voice.</li></ul><p>Beyond the campaigns, this conversation is about taking bold risks and staying authentic in an industry that’s constantly shifting. Whether you’re a brand marketer or a woman looking to crush her career goals, this episode is for you. Join me in welcoming our next Woman Who Brands: Jasmine Taylor.</p><p></p>

February 18, 2026
How cottage cheese became a Gen Z obsession | WWB: Heather Cutter, Chief Growth Officer at Good Culture
<p>In this episode, we talked with <strong>Heather Cutter, Chief Growth Officer at Good Culture. </strong>Heather shares her unique approach to responding to cultural moments and discusses the impact of Good Culture in the category, redefining cottage cheese as a trendy superfood. Initially tapping into Gen X and late millennials, it has now become an obsession for Gen Z. Heather also offers insightful advice for women in leadership positions on how and why to start speaking more publicly, and the value of becoming a mentor, especially to women, as she has. Consider this a mentorship episode. Join me in welcoming our next Woman Who Brands: Heather Cutter.</p>

January 15, 2026
“Don’t be afraid to repeat yourself” | WWB: Cara Ray, Senior Director of Product Strategy at La Colombe
Cara Ray, Senior Director of Product Strategy at La Colombe, discusses people-centric product strategy and Gen Z's preference for slower, more immersive brand experiences in this interview.
30 total episodes available
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Frequently asked questions
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- What is Women Who Brand?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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