Welcome to Women Who Brand, a podcast sharing the journeys and insights of women leading in the creative industry. I’m Alejandra Salazar, host of this podcast and Founder & CEO of CROING Creative Agency.
Follow me on LinkedIn (https://surl.li/qsrhhr), Instagram (https://surl.li/takjro), Youtube (https://surl.li/hhriim) and the podcast on Instagram (https://www.instagram.com/womenwhobrand_)
— This podcast is powered by CROING, Creative Agency
Building authentic brands | WWB: Joy Ogunneye, Global Innovation & Brand Comm Lead at Aveeno Body
In this episode, we talked with Joy Ogunneye, one of the happiest people you’ll ever meet and the Global Innovation and Brand Comms Lead at Aveeno Face, Sun, and Hair. Joy shares a pivotal moment when she set herself to change the beauty industry after being told to "figure it out" when her shade wasn't available. This experience fueled her passion to ensure inclusivity in beauty. Joy also shared Aveeno's "Get Stronger with Me" campaign, and how her team took a trend and made it theirs, always with the consumer insight as a north star. She invites all of us to share our ideas, as they are at the very least meant to trigger something bigger. Join me in welcoming our next woman who brands: Joy Ogunneye!
13 May 2026
One Consumer Insight: One Super Bowl Win | WWB: Jasmine Taylor, VP Consumer Marketing at Instacart
In the latest episode of Women Who Brand, powered by CROING | Creative Agency, I sat down with the VP of Consumer Marketing at Instacart, Jasmine Taylor, to talk about her unique journey and how she blends analytical and creative thinking to build impactful brands and memorable Super Bowl commercials. Jasmine is proof that the best leaders are the ones who can speak both data and culture.
We dived deep into:
The Super Bowl Playbook: Jasmine shared the behind-the-scenes of their viral campaign featuring Benson Boone and Ben Stiller.
The "Busy Woman" Reality: Instacart’s #1 audience is busy women. As "that girl" myself, I loved hearing how they build strategies that actually simplify our lives instead of just adding more noise.
Public Speaking & Leadership: Jasmine’s advice for women in leadership is gold. She’s a huge advocate for finding "safe spaces", like our podcast!, to start your speaking journey and find your voice.
Beyond the campaigns, this conversation is about taking bold risks and staying authentic in an industry that’s constantly shifting. Whether you’re a brand marketer or a woman looking to crush her career goals, this episode is for you. Join me in welcoming our next Woman Who Brands: Jasmine Taylor.
18 Feb 2026
How cottage cheese became a Gen Z obsession | WWB: Heather Cutter, Chief Growth Officer at Good Culture
In this episode, we talked with Heather Cutter, Chief Growth Officer at Good Culture. Heather shares her unique approach to responding to cultural moments and discusses the impact of Good Culture in the category, redefining cottage cheese as a trendy superfood. Initially tapping into Gen X and late millennials, it has now become an obsession for Gen Z. Heather also offers insightful advice for women in leadership positions on how and why to start speaking more publicly, and the value of becoming a mentor, especially to women, as she has. Consider this a mentorship episode. Join me in welcoming our next Woman Who Brands: Heather Cutter.
Who has been a guest on Women Who Brand
Names identified in recent episode analyses. Showing up to five guests.
Cara Ray
Daisha Roberts
Cat Canada
Jie Cheng
Justine Siegal
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
78,884,857
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
5 ratings
Podcast Authority Score: 43 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
49
Social presence
0
YouTube
93
Engagement
0
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Guest appearances
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